Both Sides of the Table

JANUARY 11, 2014

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. “How many legs does a dog have if you call the tail a leg? Doesn’t.

Technical Review 384

Technical Review Hockey Stick SEM Channel 384

Startup Professionals Musings

AUGUST 11, 2013

This means spending more money on search marketing (SEM) to make it look like the buzz is working. Some startups not only ignore this and don’t budget for it, but they actually plan on the free viral marketing to generate enough revenue from click-through advertising to fund operations and future growth. Seed viral activity.

Viral 249

Viral Marketing Entrepreneur SEM 249

Startup Professionals Musings

JULY 13, 2012

This means spending more money on search marketing (SEM) to make it look like the buzz is working. Some startups not only ignore this and don’t budget for it, but they actually plan on the free viral marketing to generate enough revenue from click-through advertising to fund operations and future growth. Seed viral activity.

Viral 238

Viral Cost Marketing SEM 238

Startup Professionals Musings

MARCH 21, 2011

This means spending more money on search marketing (SEM) to make it look like the buzz is working. Some startups not only ignore this and don’t budget for it, but they actually plan on the free viral marketing to generate enough revenue from click-through advertising to fund operations and future growth. Seed viral activity.

Viral 225

Viral Marketing SEM Startup 225

Up and Running

JULY 26, 2016

Between January 2015 and January 2016, we grew our platform Slidebean from $1K to $20K in monthly recurring revenue. Getting the first tracks of revenue is one of the toughest processes of building a startup. Customer Lifetime Value (LTV): The potential revenue that you’ll be receiving from a given user. Display ads (cheap).

Revenue 60

Revenue Acquisition Channel Campaign 60

Both Sides of the Table

APRIL 26, 2016

In an eCommerce or Internet Services business it is often the marketing costs (if purchased online) and in an enterprise software company it is often marketing plus enterprise sales reps. So if you paid $100 for a customer who converted via a Facebook ad or Google search ad (SEM) that is not your CAC. The first input is CAC.

Metrics 150

Metrics Cost Acquisition Startup 150

Both Sides of the Table

MARCH 11, 2011

Last night I had the great privilege to interview Bill Gross , one of the Internet’s true pioneers. I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. If it worked in the Yellow Pages, why not on the Internet?

Product 350

Product Tuvalu Dilution Incubator 350

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Both Sides of the Table

NOVEMBER 22, 2009

I know that advertising is important to inform consumers of offers – the same reason many tech companies use SEM. When a content producer promotes an ad in-stream the revenue flows mostly to the person who published the content. will be a prosperous addition to the Internet ecosystem. I’m hopeful that Ad.ly

Advertising 277

Advertising Technical Review Affiliate SEM 277

The Next Web

OCTOBER 26, 2013

Enterprise clients for whom Private Workplace was introduced are a minority at oDesk, but this minority brings the bigger part of the revenues. I think, 90 percent of our revenue came from four job categories, which were entirely technical. Who needs freelancers? Have laptop – will freelance.

Russia 151

Russia Ukraine Latvia Lithuania 151

Startup Professionals Musings

JUNE 18, 2012

Even for low-tech startups, the scope of information available on the Internet, and its global reach, has had a similar financial impact on the many other challenges facing every startup founder. Founders now routinely use their home to operate their startup until they are well into the revenue phase. Technology costs.

Cost 255

Cost Burn Rate SEM Startup 255

Duct Tape Marketing

JULY 14, 2022

As a revenue-driven founder specializing in sales and business development, Melissa has learned how to build companies with very few resources — by automating what she could, outsourcing wherever possible, and inspiring talented people to join her team with shared focus and enthusiasm. So people can consume that content whenever they want.

Technical Review 84

Technical Review Demand Cofounder Video 84

searchengineland.com

MAY 30, 2012

Enterprise SEM. Overview: What Is SEM? SEM Columns. Our SEM Events. How To: SEM / Paid Search. Also note that the data I’ve provide the candidate so far doesn’t include anything around revenue or costs. Search Week Newsletter. Search Month Newsletter. News & Features. SearchCap Daily Newsletter.

SEO 54

SEO SEM Social Media Search 54

Startup Lessons Learned

SEPTEMBER 15, 2008

This slinging of whatever against the wall to see what sticks does not a market make, is to me a sign of too much capital in the wrong hands, and it's already the most over invested area in recent years- in both human and financial capital- particularly relative to revenue. How to listen to customers, and not just the loud.

Lean 168

Lean San Francisco Startup Continuous Deployment 168

This is going to be BIG.

FEBRUARY 26, 2010

We are also one of the stickiest sites on the internet. Our revenues have increased every quarter for the past two years. ROBLOX ( www.roblox.com ) is a web/game startup in Silicon Valley that you have probably never heard of--unless you were an eight year old boy, in which case you're probably not qualified for this position.

San Francisco 92

San Francisco CTO Hire Developer EC2 92

Startup Professionals Musings

FEBRUARY 15, 2011

Even for low-tech startups, the scope of information available on the Internet, and its global reach, has had a similar financial impact on the many other challenges facing every startup founder. Founders now routinely use their home to operate their startup until they are well into the revenue phase. Technology costs.

Entrepreneur 235

Entrepreneur Burn Rate SEM Social Network 235

Gust

JUNE 10, 2012

Even for low-tech startups, the scope of information available on the Internet, and its global reach, has had a similar financial impact on the many other challenges facing every startup founder. Founders now routinely use their home to operate their startup until they are well into the revenue phase. Technology costs.

Cost 139

Cost Burn Rate SEM Startup 139

Cracking the Code

NOVEMBER 10, 2009

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. The internet is your new channel and Technology Enabled Service providers are among the few partners that actually care if you succeed (more.) internet. (6). How the use of internet is transform. at 7:42 PM.

Software Review 48

Software Review Cloud Technical Review Sales Cycle 48

BeyondVC

MAY 18, 2007

Looking back, one could easily say that is a no brainer, but if you lived through the bubble you have to remember how the Internet was a dirty word. What is interesting is that 24/7, AQuantive, and Doubleclick make most of their money from the boring stuff like SEM and display ads. The post Internet Ad Frenzy – what’s next?

Internet 60

Internet RSS SEM Advertising 60

ConversionXL

DECEMBER 2, 2015

The main difference, however, lies in the variability of internet traffic. If you’re calling your tests when you hit significance, you’ll find that most of your lifts don’t translate to increased revenue (that’s the goal, afterall). Something related, that the internet always gets confused on, is called the novelty effect.

Technical Review 48

Technical Review Analytics Framework Software Review 48

Startup Professionals Musings

FEBRUARY 13, 2010

Even for low-tech startups, the scope of information available on the Internet, and its global reach, has had a similar financial impact on the many other challenges facing every startup founder. Founders now routinely use their home to operate their startup until they are well into the revenue phase. Technology costs. Marty Zwilling.

Burn Rate 125

Burn Rate SEM Social Network Angel Investor 125

Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. Internet consumption is obviously growing massively on mobile devices.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

crowdSPRING Blog

MAY 1, 2013

But marketing, when planned and executed correctly, can also lead to more sales and revenue. Online marketing relies on strategies that leverage the Internet and mobile devices. To learn more about SEO and PPC marketing, read 10 Practical Small Business SEO and SEM Marketing Tips. Online Marketing. Display Ads.

Small Business 107

Small Business Marketing Affiliate PPC 107

crowdSPRING Blog

JULY 24, 2018

We’ve collected some of the essential marketing tools and services that can help you improve your marketing and grow your company’s revenues, even if you know little about marketing. The Google Display Network has a massive reach of approximately 90% of global internet users. Search marketing. Not impressed?

Social Media 51

Social Media Marketing Analytics Audience 51

crowdSPRING Blog

JULY 24, 2018

We’ve collected some of the essential marketing tools and services that can help you improve your marketing and grow your company’s revenues, even if you know little about marketing. The Google Display Network has a massive reach of approximately 90% of global internet users. Search marketing. Not impressed?

Social Media 48

Social Media Marketing Analytics Audience 48

Cracking the Code

OCTOBER 10, 2008

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Cracking The Code. Great list!

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

DECEMBER 13, 2022

For conversion optimization , the main difference is the variability of Internet traffic. If you call tests when you hit significance, you’ll find that most lifts don’t translate to increased revenue (that’s the goal, after all). The Internet is full of case studies steeped in shitty math. External events. So get testing!

Analytics 127

Analytics Technical Review Software Review Framework 127

Startup Lessons Learned

SEPTEMBER 28, 2008

In fact, in the early days, when IMVU would experience unexpected surges of revenue or traffic, it was inevitable that every person in the company was convinced that their project was responsible. When something works, its too easy to invent a story about how that was your intention all along. Take a look and let me know what you think.

Lean 68

Lean San Francisco Continuous Deployment Startup 68

Startup Lessons Learned

SEPTEMBER 29, 2008

Revenue is always my preferred measure, but you can use anything that is important to your business: retention, activation, viral invites, or even customer satisfaction in the form of something like net promoter score. Or it could be that they are endlessly pecking through menus, totally confused about what to do next.

San Francisco 68

San Francisco Lean Continuous Deployment DC 68

ConversionXL

SEPTEMBER 29, 2015

Clearing the air on some A/B testing statistics topics should hopefully help you increase your actual conversion rates and revenue. Something related, that the internet always gets confused on, is called the novelty effect. .” Knowing statistics will make you a better marketer. Building Blocks: Mean, Variance, and Sampling.

Conversion 48

Conversion SEM PPC Web 48