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How to Acquire Customers by Marketing “Heroes”

Both Sides of the Table

Many of you have read or at least know the primary thesis of “ Crossing the Chasm &# the seminal book on marketing your products to mainstream consumers by Geoffrey Moore. It influenced a generation of tech marketers. We all intuitively know this curve now but we don’t all market effectively to it.

Customer 294
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[US] The 10 Best Sectors That Are Boosting The Economy

YoungUpstarts

Businesses in a variety of sectors are bouncing back, strengthening the job market and economy right along with them. Iowa and California in particular are experiencing the benefits of this growth, with Iowa adding more than 19,000 jobs and $176.2 It seems that the dark days of the recession are nearly behind us.

Iowa 176
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Build, Buy Or Build To Buy

YoungUpstarts

First, the acceleration and acceptance of cloud-based services have allowed more entries into the market for core platform development. There are two significant paradigm shifts in software development which have altered the equation. The ability to subscribe to a service rather than make an “all in” commitment to a platform.

Iowa 113
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The Long Economic Case for Snapchat

Both Sides of the Table

Geography matters because tons of marketing is driven by local businesses or by national brands who want regional campaigns. If a politician is trying to win Iowa they want their reach, immediacy & geography to all be focused. It also makes purchasing more cost effective. Brand Recall / Uniqueness.

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How to Raise Money When You’re Not in a Major VC Market

Both Sides of the Table

Just ask the people of Portland, Seattle, Boulder, Iowa, Princeton, Dallas or countless other cities that don’t have enough venture capital. Plus, they know the local market better and therefore don’t have the uninformed biases of those that don’t. You can build a meaningful company just about wherever these days.

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Introducing The Commitment Engine

Duct Tape Marketing

You’ll find important lessons about clarity, culture and community from a software developer in Chicago, a janitorial service in Ohio, a telephone answering service in Delaware and a skylight manufacturer in Iowa as well as my take on living and breathing business ownership every day for over twenty-five years.

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Should You Share Equity with Consultants?

www.inc.com

Sales & Marketing | Wednesdays. SALES & MARKETING. Online Marketing. Bringing Innovation to Market. a 50-employee provider of e-marketing solutions to small and midsize businesses, based in Needham, Mass. Get and keep customers with affordable online marketing tools. Iowa Life Changing. Newsletters.