Duct Tape Marketing

JANUARY 19, 2024

With a rapidly changing landscape, it’s never been a more exciting time to be an entrepreneur. It’s been nice to review some of the most popular episodes from 2023. Their latest book is – The Unfair Advantage: How You Already Have What It Takes to Succeed. Click here to listen to the episode.

Fractional CTO 78

Fractional CTO CTO Hire Technical Review Marketing 78

YoungUpstarts

JANUARY 7, 2021

It can be uncomfortable to look for them in ourselves. It’s a new day, and we must make every effort to bring our Best Selves to work. It’s about being able to join together with them to build a stronger, better, more marketable sandcastle than the one the next playground over. Maybe we steamroll over others. Or we gossip.

Conversion 246

Conversion Management Marketing Developer 246

Duct Tape Marketing

DECEMBER 6, 2023

Key Takeaways Emphasizing the importance of a clear True North, Frank guides listeners in defining a razor-sharp strategic direction that informs every decision. Frank Cowell is a speaker, best-selling author, and entrepreneur in the San Diego, California area. 21:16] Where can people connect with you and learn more about your work ?

Revenue 84

Revenue Campaign Audience Technical Review 84

Rembrandt Communications

MAY 1, 2024

To get true, third-party credibility via PR, and save a lot of money, it’s all about talking to the right media members at the right time and having them tell your story… at no charge! It just takes some extra time and effort. Where would you like to be seen or heard and who talks about your industry? Wonderful You!

Public Relations 130

Public Relations PR Advertising Audience 130

Duct Tape Marketing

NOVEMBER 23, 2023

Leanne guides listeners in identifying workshop opportunities by recognizing the telltale “how” questions in various contexts. Clients work with Leanne for her energy and unique approaches that provide cut-through strategies for embarking on a change initiative, or to shift performance or culture to achieve next-level success.

Framework 74

Framework Campaign Audience Vertical 74

Start Up Blog

SEPTEMBER 21, 2023

Listen to Steve to read this post (7 min audio) – it’s actually quite different and better than the written version below – give it a listen ! We used to have pretend meetings to talk about business and entrepreneurship. A tiny cohort of startup founders who shared ideas on tech before it was trendy.

Romania 62

Romania Viral Cofounder Australia 62

Duct Tape Marketing

NOVEMBER 8, 2023

21:19] Where can our listeners connect with you and explore your work further? ” Jon has worked with some of the world’s foremost brands, personally advising CEOs and other members of the C-Suite. Remember, a well-handled recovery can often leave a more positive impression on customers than a problem-free experience.

Customer 78

Customer Technical Review Employee Artificial Inteligence 78

Duct Tape Marketing

OCTOBER 5, 2022

In this episode, I talk with Dr. Paul J. 2:44] What is the neuroscience behind what we’re talking about? [3:41] Marketing Podcast with Dr. Paul J. In this episode of the Duct Tape Marketing Podcast , I interview Dr. Paul J. Dr. Zak is a Professor at Claremont Graduate University. Zak: [2:01] Define immersion and influence. [2:44]

Framework 78

Framework Technical Review Software Review Naming 78

Duct Tape Marketing

APRIL 6, 2023

It’s important to create meaningful relationships with the people of our organization to connect with them and understand that their personal lives are as important as their professional lives and may have an impact on the way they develop at the workplace. 04:04] People talk about this crazy buyer’s and seller’s market.

Employee 90

Employee Retention Hiring Artificial Inteligence 90

Duct Tape Marketing

FEBRUARY 28, 2024

Questions I ask Hortense le Gentil: [01:08] What is a mind trap and how does it impact us? [02:06] And as an entrepreneur, she's the author of a book we're going to talk about today, the Unlocked Leader, dare to Free Your Own Voice, lead with Empathy, and shine your light in the world.

Leadership 72

Leadership Software Review Naming Advertising 72

Duct Tape Marketing

MAY 17, 2023

Their new bestselling book The Unsold Mindset: Redefining What It Means to Sell challenges common misconceptions about sales and explores a different approach to selling and life. 08:24] When you explain this idea as a technique, it’s sort of counterintuitive. 22:29] Is this a culture thing as much as it’s a technique?

Sales 92

Sales Technical Review Minnesota Conversion 92

Duct Tape Marketing

JUNE 7, 2023

Tiffani emphasizes the need for a balanced approach to company strategy that involves all stakeholders, including IT, Marketing, Sales, Operations, and HR. So it seems pretty logical that happy employees make happy customers, but not that many people invest in something that seems logical. What do you think? [10:07] Like this show?

Employee 76

Employee Technical Review Advisory Board Sales 76

Duct Tape Marketing

DECEMBER 13, 2023

The episode explores the normalization of meditation and its potential to unlock human potential, offering a comprehensive roadmap for navigating the dynamic landscape of creativity and self-discovery. 01:22] Is it fair to say the company is best at ensuring conversations in community spaces stay in context? [03:03]

Marketing 72

Marketing Conversion Global Community 72

Duct Tape Marketing

JANUARY 6, 2022

Key Takeaway: As we’ve tried to return to some sense of normalcy in 2021, the implications of the pandemic have bled into this year — impacting and shaping the future of business and small business marketing as we know it. More About The Certified Marketing Manager Program Powered By Duct Tape Marketing: Check it out here.

Conversion 80

Conversion Technical Review Networking Audio 80

Duct Tape Marketing

FEBRUARY 22, 2024

The importance of messaging: Before even considering pricing, it’s crucial to nail down your messaging. Differentiation is key: Standing out in a crowded market isn’t just about being different; it’s about showcasing how your unique approach directly addresses your clients’ pain points.

Differentiation 68

Differentiation Software Review Colorado Framework 68

Duct Tape Marketing

NOVEMBER 10, 2022

But as marketing evolves, your approach to it needs to, too. In this episode, I talk with the CMO of Constant Contact, Laura Goldberg, about the state of email marketing, what effect channels like SMS are having, and how to utilize email effectively today to build trust across the generations who use it. ConstantContact.com.

Email 95

Email SMS Marketing Channel 95

Duct Tape Marketing

MAY 11, 2022

Husband and wife co-founders, Todd and Laure Fisher founded CallTrackingMetrics in 2011 in their basement and together have grown it into an Inc. Key Takeaway: Today, it seems as though there’s a never-ending list of channels and ways in which your customers can communicate with you and your business. Like this show?

Metrics 85

Metrics Marketing Software Review Cofounder 85

Duct Tape Marketing

JANUARY 30, 2024

Join us as we explore the intricacies of strategic fitness and how it can revolutionize your approach to business success. Rich reveals his game-changing 3A Method to elevate your business acumen, resource allocation, and strategic action. Questions I ask Rich Horwath : [00:51] What’s your definition of strategic thinking?

Campaign 72

Campaign Leadership Differentiation Email 72

Duct Tape Marketing

MARCH 6, 2024

By emphasizing the importance of clear goals, informed hypotheses, and systematic risk assessment, she guides listeners towards embracing failure as a catalyst for growth and innovation. 05:21] Explain the gap between rhetoric and action when it comes to failure? [08:11] Could it help people fail faster? [19:15]

Dividend 73

Dividend Software Review Technical Review Silicon Valley 73

Duct Tape Marketing

DECEMBER 29, 2021

Questions I ask Jacqueline Lieberman: [1:04] One of the things you’re talking about often is making brands more human and putting purpose into practice – can you talk about taking it beyond the tagline? [3:54] 12:28] What role does internal politics play in bigger companies when it comes to branding? [13:42]

Technical Review 98

Technical Review Software Review Networking Channel 98

Duct Tape Marketing

FEBRUARY 14, 2024

With a mission to inspire women and girls worldwide, Lisa shares insights into the power of women’s empowerment and the strategies for fostering it in today’s world. In this girl powered episode listeners gain insights into the Boss Beauty mindset. 03:09] Would you say that men can learn a lot from this book as well? [03:40]

Technical Review 68

Technical Review Campaign Cofounder New York 68

Duct Tape Marketing

JUNE 15, 2022

Key Takeaway: Podcasting and the podcast industry have changed over the years in many ways like the way podcasts are produced, how more easily accessible it is to start your own, and how the monetization of podcasts works today are just a few examples. In this episode of the Duct Tape Marketing Podcast , I interview Todd Cochrane.

Audio 65

Audio SMS Technical Review Advertising 65

Duct Tape Marketing

FEBRUARY 23, 2022

Is It Too Late To Start A Podcast? Key Takeaway: It seems like everyone today has a podcast. You might be wondering if it’s too late to start yours – the short answer? It’s not too late. The market may be more crowded than it once was, but people are still listening to podcasts at a growing rate.

CPA 94

CPA Technical Review Hosting Audio 94

Duct Tape Marketing

OCTOBER 4, 2023

We're going to talk about our newest book, the Writer's Voice Techniques for Tuning Your Tone and Style. It's great being here. John (00:40): So let's talk a little bit, obviously voice and style, tone and style, writer's voice. Ann (00:58): It was actually. I've done one book, but it was my marketing career.

Developer 87

Developer Chicago Email Metadata 87

Duct Tape Marketing

APRIL 19, 2023

Rob emphasizes that having an assistant is important for all business owners because it allows them to focus on strategy and high-level work instead of admin work. Questions I ask Rob Levin: [02:39] Talk about Work Better Now. What it is, what it does, and what is its unique place in the market. [04:56]

Hiring 65

Hiring America CPA Offshore 65

Startup Professionals Musings

MARCH 28, 2021

When you are not presenting to investors or your team, try to spend more time listening than talking. You can’t learn anything new while you’re talking, yet many entrepreneurs seem to never stop. It’s a sad spiral, since the more you talk, the less people really hear, meaning they don’t learn anything either.

Conversion 312

Conversion Naming Entrepreneur Developer 312

Duct Tape Marketing

DECEMBER 26, 2022

Questions I ask Jacqueline Lieberman: [1:04] One of the things you’re talking about often is making brands more human and putting purpose into practice – can you talk about taking it beyond the tagline? [3:54] 12:28] What role does internal politics play in bigger companies when it comes to branding? [13:42]

Networking 88

Networking Audio Naming Channel 88

Duct Tape Marketing

SEPTEMBER 7, 2023

Key Takeaway: The essence of the Fast Forward system lies in its practicality and time-bound nature. Duct Tape Transcript Email Download New Tab John Jantsch (00:00): Hey, this is John, and before we get started, I have a gift for you for being such an amazing listener. 02:49] Why a one-year plan instead of a three to five-year plan?

Cofounder 83

Cofounder Programming Conversion America 83

Duct Tape Marketing

JANUARY 25, 2024

Questions I ask David Fields: [01:37] What is it that you bring as a consultant, do you feel you have a unique point of view? [03:34] 05:18] Do you believe it’s hard for people getting started not to say yes to every opportunity that comes their way? [07:04] 08:37] Do you believe that every consultant needs a framework? [09:50]

Colorado 74

Colorado Framework ChatGPT Cofounder 74

Duct Tape Marketing

JUNE 29, 2022

What It Means To Humanize A Brand (And How To Do It Well) written by John Jantsch read more at Duct Tape Marketing. Questions I ask Jacqueline Lieberman: [1:04] One of the things you’re talking about often is making brands more human and putting purpose into practice – can you talk about taking it beyond the tagline? [3:54]

Technical Review 58

Technical Review Software Review Channel Networking 58

Startup Professionals Musings

JULY 23, 2022

I’ve always thought that I might be overly sensitive, until I saw an article about bad bosses a few years ago by The Business Journals , which claims that many employees spend 10 hours a month complaining or listening to others complain, and 75 percent say their boss is the most stressful part of their job. If not, don’t say it.”

Startup 353

Startup Cofounder Employee Salary 353

Duct Tape Marketing

NOVEMBER 2, 2023

How can businesses approach it more effectively? [17:41] 19:01] Is it possible for users to bring their own groups for benchmarking? [19:01] 19:01] Is it possible for users to bring their own groups for benchmarking? [20:54] 20:54] Where can listeners connect with you and learn more about Databox?

Metrics 76

Metrics Analytics Forecast Software Review 76

Duct Tape Marketing

DECEMBER 7, 2023

Building A People-Centric Culture: From Employees To Contributors written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast, I interviewed Kai Anderson, a seasoned strategist and the leader of workforce transformation at Mercer.

Employee 79

Employee Europe Leadership Technical Review 79

Startup Professionals Musings

AUGUST 4, 2021

I found great support for my own observations in a new book, “ It’s Time to Talk about Race at Work ,” by Kelly McDonald. I will paraphrase here her seven recommendations on how to get respect from and capitalize on a diverse team: Listen without interruption, arguing, or defensiveness.

Global 380

Global Community Hiring Product 380

Duct Tape Marketing

JANUARY 4, 2024

09:34] Has a Newsletter writing career always been part of the plan or was it just another digital marketing tactic for you? [11:18] As the founder of The Clikk, Russell has witnessed the evolving landscape of newsletters, recognizing them as a powerful intersection of content marketing and direct response promotion.

Revenue 80

Revenue Advertising Email ChatGPT 80

Duct Tape Marketing

SEPTEMBER 6, 2023

One of the tools that you talk about for the individual is the idea of a growth propeller. Duct Tape Transcript Email Download New Tab John Jantsch (00:00): Hey, this is John, and before we get started, I have a gift for you for being such an amazing listener. Everyone's talking about AI these days, but most of it's about tactics.

Community 82

Community Cofounder Developer Global 82

Duct Tape Marketing

OCTOBER 11, 2023

Currently serving as the VP of marketing at Thinkific, a platform that empowers entrepreneurs to craft, market, and deliver online courses, Christie delves into the burgeoning Creator Economy and how it’s reshaping the marketing landscape, especially in the B2B sector. 07:02] Successful creators have personal branding.

B2B 81

B2B Marketing B2C Community 81