Duct Tape Marketing

APRIL 19, 2013

Over the years one of the great breakdowns in many of the small businesses that I’ve worked with lies in area of sales. In the most traditional view marketing is charged with lead generation, lead conversion and customer experience. View sales as an extension of lead generation.

Sales 68

Sales Marketing Lead Generation Semantic 68

Duct Tape Marketing

MAY 4, 2016

113 of the Best Lead Generation Tools and Resources written by John Jantsch read more at Duct Tape Marketing. I know, monster list posts are so last year, but I wanted to put together a resource that could be a bit of a guide as you navigate all of the various platforms, networks, and channels available today. Further Reading.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

crowdSPRING Blog

OCTOBER 10, 2018

We know that the idea of using a chatbot can be a little intimidating, especially for startups and small businesses. Companies like Drift and Intercom offer chatbots to help companies automate and improve lead generation, help with email marketing, and other things. Messaging has eclipsed social networks in popularity.

Marketing 87

Marketing Software Review Campaign Widget 87

crowdSPRING Blog

MAY 1, 2013

Many small business owners and young entrepreneurs are intimidated by marketing. But marketing, when planned and executed correctly, can also lead to more sales and revenue. To learn more about SEO and PPC marketing, read 10 Practical Small Business SEO and SEM Marketing Tips. Social Media Marketing.

Small Business 107

Small Business Marketing Affiliate PPC 107

Startup Professionals Musings

JULY 9, 2011

I have a friend who runs a nationwide “traditional” business, and business has been down, like it has been for most people. I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” Here are some specifics: Create a business profile on Twitter, LinkedIn, and Facebook.

Social Media 261

Social Media Media Marketing Social Network 261

Duct Tape Marketing

MARCH 1, 2016

Lead Generation – A Complete System written by John Jantsch read more at Duct Tape Marketing. Leads are the lifeblood of every business. Clients are actually the lifeblood, however, without leads there are no clients, but that’s a topic for another post. 3 Fully Developed Lead Generation Playbooks.

Lead Generation 28

Lead Generation Channel Partner Campaign 28

YoungUpstarts

JUNE 17, 2019

Attracting new customers to grow any online business can be tough. But for small businesses, like startups, carrying out an effective marketing strategy is critical to their very survival. Their compelling format encourages users stay until the end of the content, and their results encourage shareability on social networks.

Marketing 147

Marketing Startup Burn Rate Advertising 147

Startup Professionals Musings

JUNE 4, 2010

I have a friend who runs a nationwide “traditional” business, and business is down, like it has been for most people. I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” Here are some specifics: Create a business profile on Twitter and Facebook.

Social Media 222

Social Media Media Marketing Social Network 222

Brandanew

OCTOBER 6, 2015

Your social channels will give you varied numbers such as Facebook reach and likes, retweets, plus ones, Instagram likes etc. You need to take these diverse numbers and quantify them into something relevant for the business such as number of genuine leads generated for every $100 spent. Choose the right tools.

Social Media 100

Social Media Media Analytics Social Network 100

crowdSPRING Blog

JANUARY 18, 2016

Every small business owner has a lot to do but little time to accomplish everything. In the long run, successful small businesses find ways to improve their profitability (the amount of money remaining after all business expenses are paid). Unfortunately, failure to do so can doom the business.

Small Business 48

Small Business Churn Rate Advertising Social Media 48

Duct Tape Marketing

OCTOBER 13, 2011

5 Steps to Small Business Public Relations Success This content from: Duct Tape Marketing. Getting positive mentions of your business, products, people and events in the publications that your ideal clients consume is an essential part of what I call the lead generation trio (advertising and referrals being the other members.).

Public Relations 65

Public Relations Small Business PR Lead Generation 65

www.inc.com

JULY 9, 2010

By Issie Lapowsky | Aug 6, 2010 Share ); Getty Related Articles The New Rules of Hiring Is It Legal To Use Social Network Data When Hiring? In the era of social networking, there are tons of sites dedicated to matching qualified applicants with the right employers, including Startupers , VentureLoop and Startuply.

Intellectual Property 55

Intellectual Property Los Angeles San Francisco New York 55

Duct Tape Marketing

NOVEMBER 7, 2014

Using Social Media to Generate Sales Leads written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. If you’re looking to generate sale leads successfully, you need to go where the people are. People join social networking websites to socialise.

Social Media 70

Social Media Media Sales Lead Generation 70

crowdSPRING Blog

JANUARY 30, 2013

The most effective content marketers spend a higher percentage of their marketing budget on content marketing (compared to other strategies), and use more tactics than the average to distribute their content through more social networks. I expected to see thought leadership and lead generation to rank a bit higher.

North America 100

North America B2B America Marketing 100

Duct Tape Marketing

FEBRUARY 21, 2014

5 Forgotten Offline Marketing Tactics written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is Jayson DeMers – Enjoy! Drop business cards. photo credit: publichealth.columbus.gov (public domain).

Marketing 77

Marketing Seattle Lead Generation Social Media 77

Duct Tape Marketing

JUNE 9, 2017

5 Marketing Automation Tools to Increase Lead Conversions written by Guest Post read more at Duct Tape Marketing. Marketing automation helps small businesses compete with large organizations by helping them accomplish more with less manpower and time. Automation need not necessarily be expensive, contrary to popular beliefs.

Conversion 60

Conversion Marketing Social Media Lead Generation 60

Duct Tape Marketing

APRIL 11, 2013

So I went years without having a good solid list of people to reach out and connect with about doing business. I love the social networks as a digital channel, and I continue to believe they have value in selling. I don’t sell nearly as much via my social networks as I do via my newsletter.

Marketing 67

Marketing Lead Generation Social Network Social Media 67

Duct Tape Marketing

OCTOBER 3, 2014

The Ultimate Tutorial to Add Inbound Marketing Into Your PR Strategy written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. This helps in rendering the value along with things like social sharing and additional resources. Social media. photo credit: Gavin Llewellyn via photopin.

PR 66

PR PPC Marketing Social Media 66

Duct Tape Marketing

APRIL 30, 2013

Advertising is an important part of the lead generation puzzle. I advocate an approach that calls for a mix of lead generation tactics that includes advertising, public relations and a systematic approach to referral generation. photo credit: x-ray delta one via photopin cc. If You Liked This Post. :

Advertising 73

Advertising Lead Generation Social Network Audio 73

Duct Tape Marketing

FEBRUARY 19, 2014

Why Earned Media Is Essential to Marketing Success written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing podcast with Christina Daves. Either way, it must be an essential leg of your lead generation efforts, and here’s why. photo credit: European Parliament via photopin cc.

Media 67

Media PR Marketing Lead Generation 67

Duct Tape Marketing

AUGUST 24, 2022

With our popular traffic sources, who's sending us traffic is, you know, this is where I might put our Google business profile listing. Obviously I want to track various, uh, social networks. And now let's hear from a sponsor, running a small business means doing it all. Running a small business means doing it all.

Marketing 82

Marketing Metrics Analytics Social Media 82

Duct Tape Marketing

SEPTEMBER 11, 2014

How Networking Can Increase Your Sales and Help Your SEO written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Two Ways to Make Social Networking Really Pay First off I want to apologize to anyone who came. Lead Generation Referral Marketing Sales Search Engines Samantha Pena'

SEO 66

SEO Networking Sales Social Media 66

Duct Tape Marketing

AUGUST 26, 2013

Why Outbound Marketing Has Never Been More Effective written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing The rallying cry of inbound and content marketers everywhere is that outbound marketing, you know, things like advertising, cold calling and overt promotion are evil.

Marketing 75

Marketing Social Media Social Network Lead Generation 75

Duct Tape Marketing

OCTOBER 9, 2018

Combined with the text below you should have a pretty good feel for how to use LinkedIn to generate sales conversations. LinkedIn is the oldest social network. Everyone seems to be on it, but no one seems to know quite how to use it to generate sales conversations. Why is LinkedIn Important? Status Updates.

Conversion 74

Conversion Sales Audience Social Network 74

Duct Tape Marketing

SEPTEMBER 22, 2014

Why I Think Rainmaker Is the Future of Websites written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. I’ve been helping business owners and marketers build websites and a more complete online presence for years now. Perform sophisticated online lead generation.

SEO 66

SEO Affiliate Web Hosting 66

Duct Tape Marketing

JUNE 19, 2012

Publishing a consistent stream of press releases as a tool to announce and distribute news is a proven lead generation tactic right now. Below are the five elements required to view and implement this tactic as a systematic process in your overall lead generation plan. Commit to publishing at least once a week.

PR 64

PR SEO Social Bookmarking Distribution 64

Up and Running

JANUARY 31, 2017

With that in mind, here are the WordPress plugins you can use to fully optimize your blog for user experience and lead generation. Floating Social Bar. Social networks are now an important channel to distribute website content. See Also: How a Small Business Can Compete With the Big Guys at SEO.

SEO 60

SEO Analytics Caching Engineer 60

Duct Tape Marketing

JULY 2, 2013

Organizations that get this, that foster this and that build marketing strategies and campaigns that take full advantage of this, will build customer loyalty and word of mouth lead generation in ways that cannot be matched by competitors trading on lower price. Facebook lead capture. Facebook contest by market segment.

Marketing 68

Marketing Social Media Aggregator Database 68

Duct Tape Marketing

MAY 21, 2012

As I’ve written here in the past, I think there are solid business reasons for participating in most social networks these days, but if your business sells primarily to other businesses, you must get more active on LinkedIn. Connect with members.

Lead Generation 69

Lead Generation Curation Networking Social Network 69

Duct Tape Marketing

OCTOBER 3, 2013

Three Key Principles to Maximize Your Converged Media Strategy written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is Sam Decker- Enjoy! Referral Marketing Small Business Marketing Social Media Sam Decker'

Media 61

Media Social Media Advertising Audience 61

Duct Tape Marketing

NOVEMBER 18, 2015

And you could be regularly posting to Facebook and Twitter, but if you’re not measuring how those social networks are working for you, and you’re not testing different approaches to maximize your results, you could be wasting valuable time. Frequency of posts also lead to better engagement, but it depends on the social network.

Social Media 28

Social Media Media Social Network Metrics 28

Duct Tape Marketing

SEPTEMBER 26, 2011

I’m not against paying for advertising, in fact, quite the opposite; I think advertising is an essential part of small business lead generation. Write good content, point to good content and participate in social networks—that’s how you create organic links to your site. Advertising you can’t account for.

Advertising 69

Advertising Engineer Search Lead Generation 69

Duct Tape Marketing

JUNE 17, 2011

SIMPLE, EFFECTIVE AND AFFORDABLE SMALL BUSINESS MARKETING Home About Consulting Products Programs Workshops Blog Resources Contact Subscribe by RSS Subscribe to Duct Tape Marketing by Email Small Business Week 2011 Our winners! The Referral Engine – Teaching Your Business to Market Itself – by John Jantsch.

SMS 72

SMS Marketing Mobile Social Media 72

SoCal CTO

DECEMBER 1, 2010

aka: An Open Letter to the Next Big Social Network) - 500 Hats , November 1, 2010 I've held off writing this post for a long time, because I couldn't quite get my head around all the issues. Today, brands are hiring social media specialists for customer support, crowdsourced product development, promotions and even leads generation.

Technical Review 175

Technical Review Technology Product CTO Hire 175

YoungUpstarts

DECEMBER 3, 2019

In today’s digital world, many business owners know the importance of search engine optimization for big and small businesses when being implemented. Generally, SEO refers to the process of improving the quantity of traffic to a website using organic search engine results. Use Search Engine Optimization.

Customer 219

Customer Social Media Audience SEO 219

VC Cafe

SEPTEMBER 5, 2012

For example, developing on top of SalesForce will give your starup access to small businesses (and large), LinkedIn inApps are currently limited, but you could apply to host your own app on the social network, similar to Tripit and Slideshare. Don’t discount smaller platforms that have deep reach.

API 167

API Viral Startup Retention 167

Duct Tape Marketing

AUGUST 7, 2014

How Mobile Marketing is Changing the Face of Events written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Ensure your event’s social pages are set up in a way which allows attendees to ‘check-in’ to your location. The post-event social sweep up.

Mobile 66

Mobile Social Media Marketing Social Network 66