crowdSPRING Blog

SEPTEMBER 19, 2014

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! The 3 Myths Most Entrepreneurs Tell Themselves About Marketing | by Dharmesh Shah – crowdspring.co/1uyrQ4U. Here are some of the links that I’ve liked and shared this past week!

Social Media 94

Social Media Small Business Design Media 94

Both Sides of the Table

FEBRUARY 6, 2013

My rationale is simple: everything goes wrong and only great teams can respond to competitors, markets, funding environments, staff departures, PR disasters and the like. Without strong PMs you build crappy products that nobody needs or that real people can’t use. Final startup grind from msuster.

Cofounder 388

Cofounder Early Stage Startup Silicon Valley 388

Steve Blank

SEPTEMBER 5, 2018

Reading the NY Times article “ Jeffrey Katzenberg Raises $1 Billion for Short-Form Video Venture, ” I realized it was time for a new startup heuristic: the amount of customer discovery and product-market fit you need to find is inversely proportional to the amount and availability of risk capital. ” Fire, Ready, Aim.

Lean 335

Lean Burn Rate Startup IPO 335

crowdSPRING Blog

JULY 10, 2014

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Good insight on startups and product development in this AMA with Jason Fried – crowdspring.co/TmVP1. Here are some of the links that I’ve liked and shared this past week!

Social Media 97

Social Media Small Business Design Silicon Valley 97

This is going to be BIG.

AUGUST 22, 2012

Let’s start out with the basic functions of a tech company: 1) Engineering 2) Marketing 3) Sales 4) Business development 5) PR 6) Design 7) Product Management 8) HR 9) Operations 10) Finance Ok, that's just overwhelming. If you think about it, these things are all of the goals of another function on the list--PR.

PR 160

PR Technical Review Seed Stage Design 160

crowdSPRING Blog

SEPTEMBER 22, 2010

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Advertising and marketing have never been so much fun – [link]. Recommendations for usability in product development – [link]. Hello Ad Dollars? – [link].

Social Media 90

Social Media Small Business Design Media 90

Both Sides of the Table

NOVEMBER 1, 2009

Letting our customers and the market know that we were a real organization with real people rather than a pre-packaged, pre-processed marketing machine. Customers, press and the market responded positively. ‘ Here are some steps in the Inside Out organization. cared about the feature set.

Customer 280

Customer Technical Review Software Review Mexico 280

YoungUpstarts

FEBRUARY 21, 2019

Social Media Marketing & Promotion. They are completely free platforms upon which companies can advertise, promote, and even sell their products and services —— absolutely free. It’s a stark contrast from massive marketing campaigns that can cost thousands of dollars. Utilize Cloud Technology. VPN Security & Monitoring.

Cloud 113

Cloud eCommerce Security Advertising 113

crowdSPRING Blog

OCTOBER 20, 2010

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Startup and Small Business Marketing: Website Optimization Mistakes – [link]. Product or Service Features Are Rarely A Competitive Advantage – [link]. – [link].

Social Media 91

Social Media Small Business Design Media 91

Hearpreneur

JULY 10, 2017

Prior to starting Ozmo both Ming and I worked in a design house creating new and better products. Throughout my five years of experience in product development, I realized that most of product launch failure could have been avoided by getting the product right earlier on, or understanding the limit of the maker.

Entrepreneur 101

Entrepreneur Hungary Software Review Cofounder 101

crowdSPRING Blog

MAY 11, 2012

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! More interesting ads in the Social Media and Marketing section below. Lean Marketing: Delivering Customer Service via Social Media – [link]. Who’s Next? – [link].

Social Media 92

Social Media Small Business Design Media 92

Steve Blank

APRIL 23, 2018

When Sloan arrived at GM in 1920 he realized that the traditional centralized management structures organized by function (sales, manufacturing, distribution, and marketing) were a poor fit for managing GM’s diverse product lines. Modern Corporation Marketing. auto market. car market. General Motors had 20%.

Michigan 291

Michigan Cofounder Stock Forecast 291

ConversionXL

NOVEMBER 19, 2019

We could either grab a slice of the established market or carve out a new one (e.g., We wanted to spend money on product development, not market research. Because the idea of a team chat app was already validated, we had our target market right in front of us. Creating and scaling a marketing plan.

Differentiation 108

Differentiation Non-Compete Audio Algorithm 108

Business Plan Blog

OCTOBER 4, 2013

Furthermore, when faced with adversity only great teams can respond to competitors, markets, funding environments, staff departures, PR disasters and the like. Rather, give titles such as VP of Engineering, Product/Technology, Sales, Marketing, Finance, etc. Hire based on functionality and avoid having too many C’s.

Part-Time VPE 79

Part-Time VPE Fractional VPE Cofounder CTO Hire 79

YoungUpstarts

OCTOBER 10, 2012

Brilliant ad agencies and clever marketing communications experts. Talented product developers. Customer content and engagement built rapid growth in the success of Intel ’s social media and Web-based marketing efforts, increasing “customer contacts” by a factor of tenfold and overall page views by 100x. That’s right.

Customer 154

Customer Fractional CTO Canada Technical Review 154

Steve Blank

AUGUST 24, 2009

While I love TechCrunch, the post and the quote about the PR agency (“one PR firm has discovered a dynamite strategy, throw ethics out the window&# ) left me wondering; how do PR agencies interact with TechCrunch and other blog and review sites? Is this behavior an outlier or is it the norm in the PR industry?

Silicon Valley 206

Silicon Valley PR Technical Review RSS 206

Hearpreneur

JANUARY 26, 2022

Thanks to Nicholas Rubright, New Reach Marketing ! #4- Keep making arrangements for a rainy day because markets can flip in a matter of a few hours now. Thanks to Kevin Burke, Extension PR ! #7- With the current labor market , 2022 is the year in which businesses are going to sink or swim based on their labor retention rates.

Software Review 122

Software Review Technical Review Artificial Inteligence Entrepreneur 122

ConversionXL

JUNE 25, 2021

The typical product lifecycle can be broken down into four stages: Introduction: Your product may still be in development and your marketing goals focus on generating awareness and motivating users to sign up and purchase. You’re adding new product features and looking to capture more market share from your competitors.

Product 96

Product Social Media Audience Software Review 96

YoungUpstarts

OCTOBER 22, 2012

It must cross boundaries, working cooperatively with other divisions in your business such as sales, marketing, social media, PR, product development, and the like. What policies have you established for references and testimonials in your sales and marketing efforts? Cheaping out” on resources.

Programming 145

Programming Customer Social Media Advisory Board 145

Transformify

MARCH 14, 2020

Having people of a diverse origin helps market entry as they understand various cultures and can adapt the product to match the local preferences and expectations. All this changed for good when it became known that neurodiverse people can be super talented mathematicians, artists, engineers or software developers.

Hiring 98

Hiring Bulgaria Italy Spain 98

Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Marketing launch) Make a new product available to customers in the general public. Product launch) In todays world, there is no reason you have to do these two things at the same time. If not, do not launch there.

San Francisco 168

San Francisco PR Lean Early Stage 168

Transformify

JUNE 6, 2019

For a startup, this will probably mean more funding rounds, longer go to market time and potentially unhappy customers and investors. Even if the product launch was not as successful as planned, this doesn't necessarily mean that you need to pivot immediately. It is rare that the processes will work from the first attempt.

Lean 56

Lean Management Technical Review Software Review 56

VC Cafe

JULY 15, 2021

Yet despite the huge size of the mobile market and the economic opportunity it presents, the process of discovering new apps by consumers has been pretty static in the past decade. What are the main channels for app marketing and distribution today? If you build it, will they come? Unfortunately not. Slack or Discord).

Mobile 190

Mobile Social Media Distribution PR 190

Startup Lessons Learned

APRIL 29, 2013

Most commonly, that’s uncertainty about whether you can build the product at all (what MBAs call “technical risk”) or whether anybody will use or buy it (“market risk”). Although every organization faces some uncertainty in developing new stuff, the conditions are not always extreme.

Lean 165

Lean Technical Review Startup Software Review 165

ConversionXL

NOVEMBER 19, 2019

We could either grab a slice of the established market or carve out a new one (e.g., We wanted to spend money on product development, not market research. Because the idea of a team chat app was already validated, we had our target market right in front of us. Creating and scaling a marketing plan.

Differentiation 48

Differentiation Non-Compete Audio Algorithm 48

Up and Running

FEBRUARY 6, 2017

One of the first things to go, in most budgets, is marketing. After all, sweat equity can make up for a trim marketing budget, but it would be hard to make up for cuts in product development and customer service without sacrificing customer experience. Resources for the first-time, do-it-yourself online marketer.

Sweat Equity 60

Sweat Equity Equity Sales PR 60

Startup Lessons Learned

NOVEMBER 8, 2008

But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way. We know some products succeed and others fail, but the reasons are complex and the unpredictable.

Customer Development 168

Customer Development Developer San Francisco Customer 168

Up and Running

MAY 23, 2016

A description of the problem you’re solving for your customers, and your solution to the problem, which is usually your product or service. A description of your target market or the different market segments you’re targeting. Also, make a bullet list of the marketing activities that will drive customers to your door.

Software Review 74

Software Review Software Delaware Forecast 74

mashable.com

SEPTEMBER 12, 2011

And no matter what the latest trends indicate, you will eventually have to spend money on PR and marketing. For example, my company decided early on to hire a UI designer, which has helped tremendously with our product development. That’s why i haven chosen to start working in Network marketing and MLM.

Startup 79

Startup Social Media RSS Social Network 79

Steve Blank

SEPTEMBER 3, 2009

This post describes how the traditional product development model distorts startup sales, marketing and business development. In contrast, sales and marketing activities before first customer ship are adhoc, fuzzy, and don’t have measurable, concrete objectives. Freemium models have their own scorekeeping.)

Customer Development 227

Customer Development Developer Silicon Valley Customer 227

Startup Lessons Learned

SEPTEMBER 22, 2008

Paid - if your product monetizes customers better than your competitors, you have the opportunity to use your lifetime value advantage to drive growth. In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Version One Ventures

FEBRUARY 6, 2013

The first startup, a vertical SaaS company, wondered if they should bring someone on board to run their paid search marketing campaigns or outsource it to an agency. The second startup was struggling to find good mobile developers and debated outsourcing their mobile app development to an agency. For example… 1.

PR 165

PR Vertical Mobile Hiring 165

Steve Blank

AUGUST 27, 2009

This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. The Product Development Diagram Emerging early in the twentieth century, this product-centric model described a process that evolved in manufacturing industries.

Silicon Valley 268

Silicon Valley Product Startup Product Development 268

YoungUpstarts

JANUARY 22, 2018

Years ago, you create a product, service or solution, propose it to the market and become a millionaire. Funding constraints, inflation and saturation of “ideas” flooding into the market means that investors are incredibly selective as to where they place their bets. A USP is the True North of any successful venture.

Turkey 124

Turkey PR Leadership Global 124

OnlyOnce

MARCH 14, 2011

I share the column with my colleagues Jack Sinclair and George Bilbrey and we cover how to approach the business of email marketing, thoughts on the future of email and other digital technologies, and more general articles on company-building in the online industry – all from the perspective of an entrepreneur.

Software Review 67

Software Review Development Team Review Later Stage Technical Review 67

Startup Lessons Learned

JANUARY 30, 2009

Launch with a PR blitz, including mentions in major mainstream publications. Build the product in stealth mode to build buzz for the eventual launch. Without conscious process design, product development teams turn lines of code written into momentum in a certain direction. Even a great architecture becomes inflexible.

San Francisco 150

San Francisco Lean Agile Continuous Deployment 150

Startup Lessons Learned

APRIL 7, 2010

Many optimizers are in favor of split-testing, too: direct marketers, landing page and SEO experts -- heck even the Google Website Optimizer team. In fact, the curse of product development is that sometimes small things make a huge difference and sometimes huge things make no difference. Hell no, “fire that customer!

San Francisco 154

San Francisco Lean Metrics Design 154