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Building the Best Seed Syndicates

View from Seed

At this point, founders find themselves in a luxurious situation of being able to build the best possible syndicate. This makes sense, because it’s more likely that a firm with a weaker competitive position is willing to stretch and pay a price way above market in order to win what they think is a competitive deal.

Syndicate 202
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YouTube Marketing And Analytics: A Primer For Magnificent Success

Occam's Razor

YouTube Marketing and Analytics Framework for Success. Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), Some have even tried original content (a la GoPro ), but originality without key integrations into the overall marketing strategy and media mix is hard to pull off/sustain. YouTube is amazing.

Analytics 149
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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

But truthfully both Dana and I are more aligned with the lean startup principles and believe you only go FAT when you’ve really proved out your product / market fit. The “private sale” market phenomenon was started in France by Vente-Privee (literally means “private sale”) and was replicated in Germany by BrandsforFriends.

Partner 240
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Lighting the match – going viral

Berkonomics

What are the elements needed to focus upon in making the attempt to take a product viral? Retail or end user web sites do not even receive limited notice without being discovered through a real marketing program, aimed at finding the flywheel effect (the moment. Dave’s syndicated cable show: The Berkus Report. Third: cost.

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4 Considerations for Expanding Your Startup to International Markets

mashable.com

The first step in the process of expansion is identifying which markets are of the most strategic significance to your business. Once you’ve targeted a market, however, things can quickly become convoluted and overwhelming. With that in mind, here are four tips for entrepreneurs looking to expand globally.

France 77
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How Web APIs Unlock Value in the Cloud

mashable.com

Heart-Stopping Photos of Attempted Hijacking in China Go Viral. There he heads product definition, marketing, and sales of the Tiggzi , a platform for mobile development. Business & Marketing. viral video. viral videos. Like Tweet. How Web APIs Unlock Value in the Cloud. June 29, 2012 by David Schoenbach.

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5 Hot Ecommerce Trends to Watch

mashable.com

Static marketing is dead, and businesses of any size have to be creative to cut through the clutter. The danger with this type of marketing is the penchant for users to become annoyed due to the “creepy” nature of ads following them around. 7 Tips to Enhance Influencer Marketing. Business & Marketing. Remarketing.

eCommerce 101