Both Sides of the Table

DECEMBER 5, 2010

I recently spoke at Caltech at the Caltech / MIT Enterprise Forum on “the future of social networking,&# the 30-minute video is here and the PowerPoint presentation is here on DocStoc ). What are the big trends that will drive the next phase of social networks? And so it goes with social networking.

Social Network 318

Social Network Networking Internet Technical Review 318

Both Sides of the Table

OCTOBER 19, 2009

There was no viral social networking products back then like Twitter where people could easily discover your content. The only other ways to get discovered was to have good organic search results or to get covered by a major blog site. I hadn’t thought about the fact that he would become aware of my link.

Venture Capital 274

Venture Capital Term Sheet San Diego Viral 274

Startup Professionals Musings

JANUARY 17, 2013

When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. These founders need a reality check on what recognized brand names have spent to reach that threshold, and how long it is likely to take. Use social media and Search Engine Marketing (SEM) to start.

Marketing 265

Marketing Viral SEM Startup 265

Startup Professionals Musings

MARCH 16, 2014

When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. These founders need a reality check on what recognized brand names have spent to reach that threshold, and how long it is likely to take. Use social media and Search Engine Marketing (SEM) to start.

Marketing 257

Marketing SEM Viral Social Media 257

mashable.com

OCTOBER 27, 2010

Topics are divided into IT, marketing, sales, finance, customer service, operations and human resources sections, which makes it easy to search for the latest discussions on your interest area. Simply fill out a profile about yourself and your goals, and then search the mentor profiles that match your needs.

Entrepreneur 94

Entrepreneur Social Media Technical Review Social Network 94

ConversionXL

FEBRUARY 12, 2019

Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about. Companies with a high LTV have a strong brand image , earn word-of-mouth and organic referrals, and enjoy “search monopolies”—conversions by brand name search. Image source ).

Retention 126

Retention Analytics Campaign eCommerce 126

ConversionXL

OCTOBER 26, 2022

TikTok has evolved from a platform known for viral dance moves to a place of rapid product discovery. The New York Times named this urge to buy something the “TikTok Feta Effect,” after a viral recipe for baked feta pasta resulted in the cheese selling out nationwide in the U.S. via Shopify ]. Look at your customer data.

Sales 115

Sales Customer Viral Marketing 115

Startup Professionals Musings

DECEMBER 7, 2010

When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. These founders need a reality check on what recognized brand names have spent to reach that threshold, and how long it is likely to take. Use social media and Search Engine Marketing (SEM) to start.

Marketing 235

Marketing SEM Startup Viral 235

ConversionXL

JULY 7, 2020

And yet, Pinterest is the third-most popular social network, with over 322 million monthly active users, nearly 50% of whom are in the United States. The added benefit is that Pins are 100x more “viral” than tweets , so you continue to gain traffic months after someone pins your content. . Pinterest, for most, does not.

Marketing 114

Marketing Viral Campaign Search 114

Gust

MARCH 9, 2014

When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. These founders need a reality check on what recognized brand names have spent to reach that threshold, and how long it is likely to take. Use social media and Search Engine Marketing (SEM) to start.

Marketing 146

Marketing SEM Viral Social Media 146

Occam's Razor

SEPTEMBER 24, 2012

When you run a search ad on Baidu (or display ad on AOL or participate in AdSense or…), the objective of your advertising is (holy grail time now…): find the right person, at the right time, target them with the right message ("I beg you, please come to my site! But that is not all there is to it. Time to dive deeper.

Metrics 165

Metrics Advertising Marketing Social Media 165

Board Effect

OCTOBER 16, 2019

New apps are continually being introduced to help interconnect social media platforms which can help automate content and spread it virally using a few clicks. While social media presents a way for good news to travel fast, nonprofit boards also have to be aware that bad news travels even faster. Think twice, post once.

Social Media 49

Social Media Media Viral Advertising 49

Steve Blank

MARCH 18, 2011

This next wave of web startups; Social Networks and Mobile Applications, now reached 100’s of millions of customers. Rather they understood that a startup is a temporary organization designed to search for a repeatable and scalable business model. For a specific startup this list is probably a few hundred names.

Internet 335

Internet IPO Silicon Valley Agile 335

mashable.com

JANUARY 18, 2012

How to Pick the Right Name for Your Business. There are endless paths to take when brainstorming your new business name. But for many small business owners and entrepreneurs, the naming process is fraught with uncertainty and doubt. Your business name sets the tone for all that follows. Opt for a descriptive name.

Naming 97

Naming Social Media Social Network RSS 97

Duct Tape Marketing

DECEMBER 20, 2012

No doubt you’re knee-deep in social media marketing these days, spending a good chunk of time engaging with customers within social networks and creating compelling content that attracts followers. Social video marketing focuses on measuring shares, comments, links to your website and the online buzz it generates for your brand.

Video 67

Video Viral Channel Social Network 67

Both Sides of the Table

MAY 23, 2012

The movie, “The Social Network” might have had more of an impact on creating future entrepreneurs than any other event of the past 5 years. According to Google data 30% of all restaurant searches now come via mobile devices. Search for a restaurant, book a table, eat in 30 minutes. Thank you, Aaron Sorkin!

Venture Capital 347

Venture Capital Technical Review LP Mobile 347

reidhoffman.org

NOVEMBER 12, 2013

Friendster’s valuation set the tone for the entire social networking space. The graphic we chose emphasizes that it is a network of people. Because unlike Google search or other means, it involves people you already trust. There will be different networks for different domains. Why is it valuable?

Entrepreneur 111

Entrepreneur Revenue Viral Networking 111

crowdSPRING Blog

SEPTEMBER 30, 2012

Anyone with a web browser pointed at Twitter and a knowledge of how to leverage hashtags and search can avail themselves of a stream of raw information on any topic they can imagine. Brand names matter (as do eyeballs). Related posts: 5 great viral marketing campaigns (and what small businesses can learn from them!).

Small Business 88

Small Business Public Relations Social Media New York 88

Austin Startup

APRIL 26, 2020

The name of the last part? First, just to provide a foundation here, Bazaarvoice was named after Chapter 4 of “The Cluetrain Manifesto” (available for free online), “ Markets Are Conversations ”. The point is that we were initially searching for the answers at Bazaarvoice?—?what Netflix vs. Blockbuster: Round Four (Lights Out?)”

Technical Review 62

Technical Review Campaign Video Naming 62

ConversionXL

JANUARY 18, 2022

It happens when a customer can name your brand when reminded of what you sell (aided recall) or without that reminder (unaided recall). Brand awareness marketing aims to make your brand the name people think of first and trust above all others. Canva doesn’t have the household name status of Adobe. And the wheel keeps turning.

Audience 122

Audience Technical Review Social Media Campaign 122

mashable.com

SEPTEMBER 29, 2010

Color-Coordinated Compound Words Web startup names and logos are inextricably linked. It was notably used for Vignelli Associates’ 1967 rebranding of American Airlines, whose two-word name became a one-word logo in red and blue. If it’s well-executed, it’s a powerful statement to make.

Web 111

Web Design Social Media PHP 111

mashable.com

SEPTEMBER 29, 2010

Color-Coordinated Compound Words Web startup names and logos are inextricably linked. It was notably used for Vignelli Associates’ 1967 rebranding of American Airlines, whose two-word name became a one-word logo in red and blue. If it’s well-executed, it’s a powerful statement to make.

Web 111

Web Design Social Media Software Review 111

Mike Michalowicz

FEBRUARY 11, 2013

Create an interactive, regularly updated site or blog , or by build informative yet informal profiles on social networking sites like Facebook or Twitter. Every time you post with your business ID, your business name (and web page link) you’re putting yourself out there in front of potential customers. Are you a thought leader?

Small Business 167

Small Business Marketing PR Social Media 167

mashable.com

MAY 5, 2011

Kayweb is named for its majority owner, the design and development firm Kayserian founded in Australia seven years ago. ); // Welcome to Mashable! Sign in with Facebook or Twitter to get started!

Equity 74

Equity Engineer Technical Review Social Media 74

Startup Lessons Learned

SEPTEMBER 18, 2008

All I see is a name, an icon, a price, the developers name, and a review star-rating. On Facebook, viral distribution has proved decisive. Those companies who have learned to build apps that optimize the viral loop dominate in every category where they compete. And I dont see much searching for apps going on.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74

Spencer Fry

FEBRUARY 28, 2013

Lots of customers want to reach you on Twitter, Facebook, and other social networks. Do some basic keyword analysis: Not every app is great for SEO, but if you think that people are searching with a problem you're solving, then you should do the keyword analysis and build your site's copy around it. Hammer home your message.

Startup 78

Startup Ruby XML Email 78

Startup Lessons Learned

OCTOBER 7, 2008

On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. On the iPhone, it seems that two are driving most of the installs: the "newest apps" RSS feed (which may be combined with PR) and a primitive form of SEO, when people search the App Store for a specific kind of app. Its like knowing the future.

San Francisco 68

San Francisco Lean Retention SEM 68

mashable.com

FEBRUARY 15, 2012

5 Essential Spreadsheets for Social Media Analytics. Ann Smarty is a search marketer and full-time web entrepreneur. Ann blogs on search and social media tools. You’ll find quite a few smart social media monitoring tools, but what if you can’t afford them? Fetch Twitter Search Results.

Social Media 108

Social Media Analytics Media API 108

David Teten

DECEMBER 3, 2019

Boardex and Relationship Science make it easier to understand and map social networks into potential limited partners. Coalesce address the more general problem of searching through large data sets for best fits. Pacer is useful to search prior litigation, bankruptcies, etc. 9) Accelerate portfolio company value.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

mashable.com

JANUARY 23, 2012

Facebook, Twitter Engineers Tweak Google’s Social Search [VIDEO]. This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business. How to Register Your New Business Name. Social Media Lists.

LLC 68

LLC Technical Review Social Media Startup 68

mashable.com

JANUARY 13, 2012

(My company’s CEO, Patrick Salyer, explains why multiple online personas make it imperative that companies offer social logins beyond Facebook Connect.). Sure, Facebook will almost always be the dominant player in share-of-logins, but we’ve seen the other players account for up to a combined 60% share of social logins.

Technical Review 78

Technical Review Social Media Social Network RSS 78

Reid Hoffman

SEPTEMBER 8, 2020

I’m sure its customers wonder, “Why is an organic grocer named RydeOn?”. The company was named FieldLink at that point; very few people know that name was ever part of PayPal. The converse is also true; companies that fell from grace did so because they failed to pivot. PIVOT #1: CASH ON MOBILE. Everyone said, “Oh, that’s crazy.

Startup 36

Startup Silicon Valley Business Model Mobile 36

mashable.com

NOVEMBER 2, 2011

If you can name drop big customers, do that too — you want your profile to look impressive. What is your viral coefficient? But look beyond this list as well — search on AngelList for investors who have made more than one investment in your space in the past 12 months, and who bring some of their own relevant experience.

Social Media 80

Social Media Startup Angel Investor RSS 80

gigaom.com

JUNE 18, 2012

Social is the new SEO. SEO is still a major traffic driver for publishers, but search is search is slowly losing its grip — constituting less than 50 percent of traffic sent to publishers — to an exploding number of social referrers. Even worse, social networks do not agree on how to normalize a URL.

Viral 50

Viral Technical Review Social Network SEO 50

Occam's Razor

FEBRUARY 3, 2014

Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), It is a social network (like Facebook). I have TV for shouting, I have Facebook for Social, I have Vogue magazine because my wife reads it, I have Google for Search. Put the company name on the stadium? They like simple things.

Analytics 149

Analytics Marketing Audience Channel 149

The Next Web

OCTOBER 20, 2013

Ever since we started Buffer a little over two years ago, people have been asking us about one question very specifically: How can I write great headlines for social networks and my blog? If you’d do a quick google search here, you’ll quickly see that I’m not the first ones who has thought to write about that. Let’s dig in!

Viral 166

Viral Social Network Social Media Algorithm 166

conversionxl.com

FEBRUARY 4, 2014

Surely, what’s “appeals” to a 54 year old mother of 5 who goes online to check Facebook and Metafilter will be vastly different from a Google Glass wearing, 27 year old power-user of social networks you haven’t even heard of yet. Sidetrack: What Are The Elements of a Viral Pre-Launch Page? Your Name *. Your Email *.

Analytics 98

Analytics Software Review Conversion Video 98