article thumbnail

Your Company Can Either Lead Sustainability Efforts Or Get Out Of The Way

YoungUpstarts

When Netflix began streaming media directly to customers in 2007, it changed the face of home entertainment. The pursuit of sustainable business practices makes sense because consumers ask for them and are more willing to do business with green companies. by Dan Lauer , founding executive director of UMSL Accelerate.

article thumbnail

The Past, Present and Future of Gender Lens Investing

Austin Startup

Gender lens investing is part of the broader genre of “impact investing,” a term coined by the Rockefeller Foundation in 2007 that put a name to investments made with the intention of generating both financial return and social and/or environmental impact.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Marketing and Growth Lessons for Uncertain Times

ConversionXL

Jocz , you may need to change how you segment your audience: Marketers typically segment according to demographics (“over 40,” say, or “new parent” or “middle income”) or lifestyle (“traditionalist” or “going green”). Hyundai’s Assurance program, which debuted during the 2007–08 financial crisis, is a great example.

Marketing 121
article thumbnail

How to Write a Mission Statement in 5 Easy Steps

Up and Running

Add the words “clean” or “green” if that’s really true and you keep to it rigorously. And note, in this mission statement, how Sweetgreen incorporates a world vision into a product-oriented mission statement: “Founded in 2007, Sweetgreen is a destination for delicious food that’s both healthy for you and aligned with your values.

article thumbnail

Real talk on fundraising for a small fund

This is going to be BIG.

I was there for the first Etsy VC pitch meeting in a Fort Greene apartment. I watched Twitter blow up at SXSW in 2007—even got into the Twitter book about surfacing it to the USV team, which was awesome except for the part where Nick Bilton (of all people) felt the need to describe me as “shorter” (I’m 5’11”, thank you).

LP 147
article thumbnail

RISE 2010 Registration Open

Austin Startup

For any entrepreneur seeking input and ready to test their ideas in front of many, the RISE Fast Pitch Competition and RISE Funding Forum are new events designed to give aspiring entrepreneurs venues where they can gain experience pitching their business ideas, receive expert feedback and connect with potential investors and partners.

article thumbnail

Building an Environmentally Friendly Brand: The Pitfalls to Avoid

Up and Running

Customers love it when you go green, and using renewable energy is just one way to do it. ” From a business perspective, there are few better causes than “being green.” . ” From a business perspective, there are few better causes than “being green.” Relying solely on being green.

Green 60