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Internet/Media: 5 things that will define 2011

Lightspeed Venture Partners

Some observations from Bipul Sinha about the internet and media industry in 2011. Yardsellr , Branchout , and Mertado are examples of such companies and we will witness a few scale companies emerging out of this space in 2011. Display Advertising Enters a Golden Era. Social Media based Discovery Traffic Breaks Out.

Internet 114
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2011 Consumer Internet Predictions

Lightspeed Venture Partners

Before I try gazing into my crystal ball to see what 2011 will bring for the consumer internet industry, let me first see how I did on last years predictions: 1. Brand advertising starts to move online, boosting premium display, video and social media. Direct Response Advertising becomes ever more efficient.

Internet 114
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5 effective networking strategies in the digital age

The Next Web

Brian Honigman is a marketing consultant, a freelance writer and a social media enthusiast. Networking will forever be the lifeblood of a professional’s career. There are many factors that contribute to my progress, but networking would have to be one of the biggest. This post originally appeared on AdKnowledge.

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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

I recently spoke at Caltech at the Caltech / MIT Enterprise Forum on “the future of social networking,&# the 30-minute video is here and the PowerPoint presentation is here on DocStoc ). What are the big trends that will drive the next phase of social networks? And so it goes with social networking. The Past (1985-2002).

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10+ Trends: Recap of 2011 and What’s Next…

thebarefootvc

But even more exciting is when I see inflection points of adoption — which is why 2011 was a particularly exhilirating year for me. What We Saw in 2011…. The list of applications to engage, empower and organize citizens continues to grow, and will be one of the most defining legacies of 2011.

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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. Focus on the fact that this was the launch of a powerful new new product via a continent-wide rebranding campaign using massive online and offline media buys. The Client could still do massive media buys (TV!

Metrics 165
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The Power of Torso TV (Why Media is Racing to the Middle)

Both Sides of the Table

It was especially influential in my mind in thinking about media. At the simplest level you can think about markets in terms of the number of times media is consumed and/or purchased by people plotted against the total number of content of that media type that is available. Why is that? That was the only way.

Media 302