ConversionXL
JANUARY 18, 2022
This is particularly true for complex verticals such as B2B SaaS products, where product marketing’s ability to pinpoint users with the most need and educate them on product features and benefits proves useful. It defines what you want to communicate to your audience and in what form. Brand marketing: Create a community of raving fans.
ConversionXL
JANUARY 16, 2014
Back in October 2013 Simon-Kucher & Partners , a global marketing & sales consultancy, published a survey that found 33% of shoppers did not name prices as the primary driver for online shopping. of all US album sales in 2013. Shipping Costs. Now, as I said, these are just averages. image source.
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Feld Thoughts
DECEMBER 10, 2012
When we started TechStars in 2006, one of our premises was to help build a strong startup community in Boulder. Several years ago David Cohen , Jason Mendelson , and I started talking about the idea that the same principles of an accelerator model could apply to specific vertical markets or companies.
ConversionXL
MARCH 16, 2014
” In October 2013, Josh Schwartz from Chartbeat studied how users interact with articles on Slate.com and the results were surprisingly similar. Now, of course , this isn’t going to be uniform across all verticals. More realistically, users will read about 20% of the text on the average page.” – No).
Version One Ventures
APRIL 8, 2014
Look across virtually any industry and you’ll see great examples where traditional spaces are being disrupted by software, access to data, and massive online communities. Mattermark was launched in the Fall 2013 and is led by Danielle Morrill , Kevin Morrill , and Andy Sparks. Image via CrunchBase. Why we’re excited.
Duct Tape Marketing
AUGUST 27, 2019
Skillshare is an online learning community with thousands of classes in design, business, tech, you name it. So they’re in-person, but it still kind of had that community feel that we still have online today. So it is an increasingly global community. Are learning communities going to replace or at least be the new school?
Rob Go
DECEMBER 10, 2012
The megatrend that Mike Maples and others have discussed is fairly similar to where I think we sit today at the cusp of 2013. And some verticals like farming and agriculture have just been ignored or overlooked by internet entrepreneurs until quite recently. Beware the series A crunch. Quantified self. Big data is… BIG.
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