Occam's Razor

SEPTEMBER 15, 2014

Here's a graph that shows how US adults consume media, it shows time in hours. In blue is how much time we spent in 2010 and in blue the time spent in 2014. was the dramatic shift between 2010 to 2014 to mobile content consumption. Media-Mix Modeling/Experimentation. What was surprising, even to me (!),

Analytics 141

Analytics Metrics Mobile DC 141

Startup Professionals Musings

MARCH 12, 2013

By contrast, predictive analytics uses data patterns to make forward-looking predictions that guide you to where you should go next. This is a whole new world for startups seeking enterprise application opportunities, as well social media trend challenges. Without predictive targeting, a retention campaign may cost more than it gains.

Analytics 246

Analytics Retention Startup Social Media 246

Hearpreneur

SEPTEMBER 9, 2015

Beauty brands relay on social media strategy as much as traditional PR! Also, I had the opportunity to present my “Organic Reach is Dead: Learn to Pay to Play Like a Pro” Masterclass to a standing room only (or sold out) crowd on the main stage at the Social Media Week Los Angeles conference. Image Credit: Trina Albus.

Los Angeles 48

Los Angeles Las Vegas Entrepreneur Phoenix 48

ConversionXL

OCTOBER 21, 2014

Watching the growth of digital analytics over the last several years has been both exciting and disturbing. Disturbing, because many people & organizations want to compete on analytics, but are not doing the right things or adopting the right thinking about analytics. 15% of companies don’t track ROI (Return on Investment).

Analytics 113

Analytics Software Review Metadata Campaign 113

ConversionXL

NOVEMBER 14, 2013

2014 is almost here. Here are my 10 rules for #winning in 2014. This is nothing compared to 2014 and beyond. So yes – companies spend ALL that money to get traffic to their site via SEO, PPC, social media and what not. Please stop being stupid in 2014. How to make much more money in the coming year?

PPC 123

PPC Analytics Conversion SEO 123

Duct Tape Marketing

AUGUST 14, 2014

The January 2014 Mobile Technology Fact Sheet shows that 63% of adult cell phone owners use their phones to go online, while 34% of cell phone Internet users go online using only their phone rather than any other device. Keep your business and marketing goals in mind as you consider your mobile campaigns. photo credit: shutterstock.

Mobile 69

Mobile SMS Social Media United States 69

Duct Tape Marketing

MARCH 15, 2023

Her book Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies , is a practical guide to creating efficient future-focused marketing strategies powered by data-driven techniques that can develop stronger brands and products. Is this email campaign? What do you see that businesses need to be doing? [21:35]

Software Review 81

Software Review Marketing Metrics Analytics 81

Up and Running

SEPTEMBER 2, 2016

However, the process of actually setting up a Facebook marketing campaign can be confusing, as there really is almost too much information out there. How to track whether or not your marketing campaign is successful. Ideally, the new Facebook marketing campaign you’re initiating will bring in new customers and fans.

Small Business 98

Small Business Marketing Social Media Audience 98

crowdSPRING Blog

SEPTEMBER 14, 2014

This will be the last list of this kind from me for 2014, so enjoy these five great online resources! Do you manage your own keyword campaigns or work closely with the person who does? Mixpanel: An advanced analytics platform, Mixpanel allows users to drill down and better understand how visitors engage with your site.

Small Business 79

Small Business SEM Social Media Mobile 79

ConversionXL

FEBRUARY 11, 2016

According to Hanapin Marketing’s 2015/2016 State of Paid Search Report , most people feel pretty good about their PPC campaigns… Image Source. Not only 78% of marketers feeling “really good” about their PPC success in 2015, but 60% believe the PPC market has improved over 2014. Personas is one way to do it.

PPC 48

PPC Matching Campaign San Francisco 48

ConversionXL

DECEMBER 18, 2015

The deliverability of future campaigns will suffer. a more modern living space and more digestible analytics) that you have or something you have that will eliminate a popular pain point (e.g. As of 2014, the average number of daily business-related emails sent and received per person is 121. The result? Make opting out easy.

Email 48

Email Jordan HTML Naming 48

Duct Tape Marketing

APRIL 30, 2015

Social media is becoming an increasingly pay-to-play environment, especially on Facebook. An alternative is to target bloggers and media outlets directly. Buffer, a popular social media sharing tool, leveraged a guest network to generate millions in revenues. Organic traffic to Pages is below 2%.

Distribution 28

Distribution Cost Social Media Viral 28

conversionxl.com

FEBRUARY 4, 2014

Join my private newsletter and get the Complete Guide to A/B testing: Jan 31, 2014. These questions help you uncover trends within your market and tell you things analytics alone can not. Step 1 – Set Up Actionable Analytics. Do This: Set up your conversion goals in Google Analytics. 1:1 Consultations. image source.

Analytics 98

Analytics Software Review Conversion Video 98

ConversionXL

APRIL 24, 2019

For instance, Salesforce has a strong brand and exclusive integrations with Google Analytics 360. WhatsApp focused on driving user adoption, and Facebook bought the company in 2014 without knowing how to monetize users. So are regulations, which, in some instances, are a cynical moat-digging campaign. Dig a deep moat.

Non-Compete 122

Non-Compete United States Networking Acquisition 122

crowdSPRING Blog

OCTOBER 27, 2013

I started a couple of weeks ago with the first part of a post on small business trends for 2014; today I have 5 more trends that I’d like to share. Outsourcing social media. Many small business owners are devoting a significant chunk of their capacity to social media marketing, albeit sometimes with limited results.

Small Business 92

Small Business Securities and Exchange Commission Social Media Startup 92

ConversionXL

AUGUST 8, 2018

As Rhea Drysdale, CEO of Outspoken Media , explained: Companies want to train their team so they can handle more internally, and that makes sense. Media outlets dubbed the heist “The Great Train Robbery.”. Within marketing departments, an estimated 4.2% of the total marketing budget now goes to training programs, up from 2.7%

Marketing 106

Marketing Metrics Programming Leadership 106

ConversionXL

APRIL 11, 2016

Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. In some cases, you might have an entire marketing campaign to go along with your video. Following the video, there will likely be a call to try the product, social media buzz about the campaign, etc.

Video 48

Video Conversion Mobile Search 48

SVPG

SEPTEMBER 30, 2016

Would that be perceived as “better enough” to get them to change their media consumption behavior? She began by looking at people in the UK that were not being reached by the BBC’s conventional broadcast media (TV’s and Radios in homes and cars). APPLE ITUNES – Camille Hearst.

Product 60

Product Technical Review Software Review Engineer 60

Occam's Razor

SEPTEMBER 21, 2015

We send out our multi-tab spreadsheets, our best Google Analytics custom reports , our great dashboards full of data , and more to the tactical layer of data clients. The Directors, the Marketers, the Optimization employees and our resident social media gurus. We added to your analytical skills a demand for business savvy.

Stock 60

Stock Conversion Matching Audience 60

Hearpreneur

JULY 10, 2015

We use a hybrid approach of using data analytics and expert human recommendations to pick flavors, and through this approach, we’ve had great success in member retention. We launched our first collection on Kickstarter (end 2014) and pre-sold 500 watches from our campaign. Thanks to Tri Nguyen, Zodist ! 2) Facebook Ads.

Entrepreneur 48

Entrepreneur Software Review Technical Review Small Business 48

Duct Tape Marketing

FEBRUARY 19, 2016

It’s a problem almost every marketer has dealt with: opening their analytics suite to face a mind-boggling pool of stats, graphs, and figures. Organic search accounts for 64% of all website visits , according to a 2014 Conductor study. photo credit: Keyhole. Where do you start? Referral Traffic.

Metrics 28

Metrics SEO Small Business Social Media 28

Occam's Razor

NOVEMBER 18, 2014

Ok, so perhaps as the author of two bestselling books on analytics I love it a little bit more! In each case the creator did something interesting that made me wonder how I can use their strategy in my daily efforts in service of digital marketing and analytics. Like a vast majority on planet Earth, I love data visualizations.

Analytics 143

Analytics Sierra Leone Channel Conversion 143

Duct Tape Marketing

APRIL 5, 2017

This episode of the Duct Tape Marketing Podcast is brought to you by Active Campaign. Check out active campaign, there will be a link in the show notes but it’s ducttape.me/dtmactive. I hear this at every company I’ve ever been, oh we’ve used that, we’ve used that in that campaign.

Email 31

Email Search Engineer Curation 31

Hearpreneur

JUNE 5, 2022

Thanks to Renee Volpini, Healthcare Analytics Solutions | CareJourney ! #4- She continued to build the Huffington Post into the success it is today but she also morphed into a national campaigner for work-LIFE balance, with a heavy emphasis on life. Thanks to Shane McEvoy, Flycast Media ! #19- 4- Elon Musk. 19- Bill Gates.

Romania 128

Romania United Kingdom Entrepreneur United States 128

crowdSPRING Blog

DECEMBER 26, 2014

We do like to talk about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, economics and other interesting stuff! Crowdfunding Campaigns Come With a Growing Price Tag | Yahoo Small Business – Advisor buff.ly/1ug2ciE. The Top 10 Business Books of 2014, by @JTRipton !

Social Media 101

Social Media Small Business Design Media 101

Occam's Razor

FEBRUARY 9, 2015

Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. CIA also formed one of five foundational elements in my best-selling book Web Analytics 2.0. You can get inferred demographic data even in Google Analytics.

Metrics 60

Metrics Analytics Non-Compete Search 60