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Are You Selling Solutions Through The Right Channel?

Startup Professionals Musings

Even the best products and solutions won’t go anywhere unless you sell them through the right channels. They usually get chastised and declined for ignoring the realities of the retail channel. The right channel for marketing and distribution is one of the basic “four Ps” of business (product, promotion, price and placement).

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[INTERVIEW] North Aware Founder And Creator Of The Smart Parka, Jamil Khan

YoungUpstarts

Kahn had a better idea – several, in fact – that led to the Smart Parka, the first product of North Aware that launched in 2016 with the help of a highly successful Kickstarter campaign. As he notes, you have to be able to advance the learning curve fast in software development because changes occur at such a rapid pace.

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How To Get New Customers By Targeting New Markets

Startup Professionals Musings

Include mobile-app support and new social-media channels. Identify your built-in biases and define compensating development and marketing strategies. It may be small feature extensions, packaging and distribution that can make your solutions attractive and more competitive for new market segments.

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How to get your mobile app discovered in 2021

VC Cafe

What are the main channels for app marketing and distribution today? Think with Google study 2016 – How people discover, use and stay engaged with apps ( Source Think with Google and Ipsos). App discovery today: Word of mouth – family and friends remain the #1 channel for new app discovery.

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The Growth Marketing Process: How to Shake Your Growth Hack Addiction

ConversionXL

In our 2016 State of Conversion Optimization Report , which many people in growth roles completed as well, we found that… Only 32% of small companies (less than 500 employees) say they have a documented, structured optimization process. In the Excel template, you’ll see that I label ideas based on product, multiplier and channel.

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8 Initiatives To Increase Your Business Growth Curve

Startup Professionals Musings

Continually add new marketing and distribution partners. Aggressively enter new markets and sales channels. If your website isn’t pulling in the growth you need, expand to Amazon and other channels. Marty Zwilling First published on Forbes on 07/22/2016. Real growth always requires real marketing.

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How to Use Growth Hacking to Increase Revenue 20x in Just 12 Months

Up and Running

Between January 2015 and January 2016, we grew our platform Slidebean from $1K to $20K in monthly recurring revenue. 1x hacker in charge of product/development. Dec-15: Developer (product team). Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. Apr-15: Head of Marketing (growth team).

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