Hunter Walker

JANUARY 2, 2017

Largely yes, but the pot of gold might be more modest than some of 2016’s notable transactions suggest (Jet, Cruise, Dollar Shave Club). We had our first taste of this trend playing out early in 2016 when GM acquired self-driving tech startup Cruise for north of $1b. So, is it true? ” That’s really it.

Technical Review 115

Technical Review Cap Table Acquisition Startup 115

Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. If you want to play along. Don’t read what I’ve chosen.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Up and Running

NOVEMBER 22, 2017

A critically acclaimed play I produced closed due to a poor decision to invest in additional production details over multiple ticket sales channels. Trying to get employees to jump out of bed each morning to add $500,000 to the company’s top line sales simply doesn’t work. My product was good, but customers struggled to buy it.

Startup 111

Startup New York City Community Software Review 111

Up and Running

JULY 26, 2016

Between January 2015 and January 2016, we grew our platform Slidebean from $1K to $20K in monthly recurring revenue. Aug-15: Head of Sales (growth team). We spent a year building a solid sales and growth team before we even expanded our product team. This is when metrics come into play. Dec-15: Developer (product team).

Revenue 60

Revenue Acquisition Channel Campaign 60

Startup Professionals Musings

DECEMBER 6, 2017

exabytes per month at the end of 2016, of which half was video. There is still infinite room for new startup sales modes and models. Online entertainment: millions of channels, billions of actors. Data enable: use metrics and measurements. Accelerate: speed is life in this new world.

Startup 139

Startup Social Media Analytics Cloud 139

Startup Professionals Musings

APRIL 6, 2014

zettabytes by the year 2016. There is still infinite room for new startup sales modes and models. Online entertainment: millions of channels, billions of actors. Data enable: use metrics and measurements. If stored on CDs, this would require a stack from here to the moon and back more than five times.

Startup 247

Startup Social Media Analytics Cloud 247

Startup Professionals Musings

JULY 29, 2016

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. There is no magic lever for growth, so several initiatives are required, with metrics to assess value returned. Ask every employee to focus on sales. Shorten the close cycle to grow faster.

Social Media 120

Social Media Metrics Viral Channel 120

Duct Tape Marketing

MAY 11, 2017

If you’re having trouble prioritizing your SEO needs for the year, read on for four onsite SEO tips that will have the most impact on traffic and sales from organic search this year. Performing a full indexable URL inventory will allow you to pull in various metrics needed for a content audit. 4 – HTTPs Migrations.

SEO 47

SEO eCommerce Denver Mobile 47

ConversionXL

JANUARY 24, 2017

Everyone has railed against these practices ( including us , many times), but it still seems that much of the industry is focused on short term metrics and surface level changes. More and more, people are using experimentation as a way to optimise not just sales – but also pricing, functionality, and product.

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48

ConversionXL

MARCH 29, 2017

In our 2016 State of Conversion Optimization Report , which many people in growth roles completed as well, we found that… Only 32% of small companies (less than 500 employees) say they have a documented, structured optimization process. In the Excel template, you’ll see that I label ideas based on product, multiplier and channel.

Marketing 48

Marketing Distribution Retention eCommerce 48

VC Cafe

NOVEMBER 2, 2019

One question that keeps coming up when speaking with early stage entrepreneurs when it comes to funding, is what metrics the company needs to hit to raise seed/series A/B etc: What’s a good conversion rate? Investors look beyond top line metrics to assess other important factors. What should our MRR growth be?

B2C 141

B2C Technical Review Startup Retention 141

ConversionXL

AUGUST 8, 2018

Businesses spent nearly $94 billion on corporate training in 2017—a 33% increase over 2016. As a segment of the training market, however, marketing lags behind the stalwarts of the industry—sales and leadership training: Search volume for “marketing training” has consistently trailed other disciplines. Or is it just a waste?

Marketing 106

Marketing Metrics Programming Leadership 106

Up and Running

MAY 23, 2016

In the tactics section, list your sales channels and describe how you will be selling your products. While it’s useful to be able to have a sales forecast and expense budget early on, it’s not something you need until you’ve validated your idea. Subscription Business Trends and Predictions for 2016. The business model.

Software Review 74

Software Review Software Delaware Forecast 74

ConversionXL

APRIL 3, 2018

Facts don’t change minds – true for both sales and customers. Assign content & channels for each experience. Identify your channels. Email & ads are the 2 big communication channels. Messenger will become the biggest channel over the near years. Track & trace all customer paths/journeys.

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

FEBRUARY 11, 2016

According to Hanapin Marketing’s 2015/2016 State of Paid Search Report , most people feel pretty good about their PPC campaigns… Image Source. When PPC first took off, it was praised as an affordable way for small businesses and scrappy marketers to avoid big advertising budgets via traditional channels. CPC Is Rising.

PPC 48

PPC Matching Campaign San Francisco 48

ConversionXL

MARCH 22, 2017

While the BI Intelligence Report indicates that mobile still only accounts for a relatively small portion of total present day retail sales, data from Statista projects that mobile commerce soon will represent the lion’s share of traffic and transactions online. Image Source. According to Monetate , the average U.S. on smartphones.

Mobile 88

Mobile eCommerce Software Review Conversion 88

Occam's Razor

APRIL 21, 2014

How do you come up with compelling analytics KPIs if there isn't a simple relationship between online activity and profit, for example when you sell online content via a traditional offline annual subscription sales process?? I believe these two posts with a collection of some of my favorite metrics will inspire you: 1.

Analytics 131

Analytics Marketing Campaign Metrics 131

View from Seed

AUGUST 30, 2016

TJ Parker (@tjparker) August 25, 2016. SMBs account for 54% of all US sales. “Users” is interesting, but the engagement metrics and value of users is where real success comes into play. Referrals (generating direct customer referrals and new revenue channels with fellow local business owners). Data Warehouse.

Social Media 185

Social Media B2B North America Media 185

ConversionXL

JANUARY 26, 2017

A common mistake ecommerce store owners make is accepting the sale as the end-goal. Of course, an incidental benefit from well-designed post-purchase emails is a boost to customer satisfaction and sales. And follow-up emails help facilitate positive brand sentiment which, in turn, leads to more sales. Image Source. click rate.

Retention 48

Retention Email eCommerce Software Review 48

ConversionXL

SEPTEMBER 10, 2019

Using the same playbook that I developed at KISSmetrics, we ran non-stop A/B tests on our email subscription funnel, driving 480,000 leads in 2016 and smashing our lead goals for the year. Design, Product, Marketing, and Sales get pissed that you’re not in sync. For that year, the metrics look amazing. Conversions are up.

Conversion 133

Conversion Technical Review Channel Engineer 133

Up and Running

MAY 2, 2016

Hosted by team members Peter Thorsson and Jonathan Michael, you’ll find each episode features business experts who discuss the latest trends in marketing, sales, and entrepreneurship. Subscription Sales Forecast Template ». How to Fund Your Business (Pinterest). Startup Guide eBook ». Start, Run & Grow Your Business” eBook ».

Small Business 60

Small Business Elevator Pitch SBA Finder 60

ConversionXL

APRIL 11, 2016

The State of Video in 2016. Using video demos on product pages increased Zappos’ sales by up to 30%. Moz ‘s Whiteboard Friday with Rand Fishkin is a great example… Every Whiteboard Friday video is posted to the dedicated playlist on Moz’s YouTube channel. But even they struggle to repeat their original success.

Video 48

Video Conversion Mobile Search 48

ConversionXL

SEPTEMBER 30, 2020

Single-channel attribution models don’t reflect reality, but marketers continue to make decisions based on these outdated models. Patch-work solutions for multi-channel attribution struggle to accommodate cross-device and cross-browser usage, and private browsing. Meanwhile, other channels appear (wrongly) to be underperforming.

Artificial Inteligence 121

Artificial Inteligence Channel eCommerce Conversion 121

ConversionXL

JULY 17, 2015

Watch the video here: Note: get on the email list to get notified when tickets for ConversionXL Live 2016 become available. People on the list will get them at pre-sale prices. It’s not going to get what you’re looking for because this is the metrics made up of two parts. All of them got answer. Peep: Right.

Video 48

Video Mobile Conversion Audience 48

ConversionXL

MARCH 15, 2016

For the leading 500 merchants, 42% of all mobile sales generated come from mobile apps. In fact, mobile app revenue for 2016 is estimated at $58 billion. A trial-to-paid conversion rate or mobile user-to-customer conversion rate type metric is a good start. For example, Facebook has a seven friends in ten days metric.

Mobile 48

Mobile Retention Email Software Review 48

ConversionXL

DECEMBER 11, 2018

Whether you’re executing a quick n’ dirty one-off promotion or a full-fledged multi-channel strategy, here are three strategies for creating marketing campaigns that stand out. That’s because I’m a marketer and see the value of proactive messaging for driving sales. Put the consumer experience and brand above stale marketing metrics.

Campaign 134

Campaign Marketing Design Differentiation 134

ConversionXL

JULY 11, 2016

Elite Camp 2016 had an enviable line-up of heavy hitters and rock stars. The aim nowadays should be to create great content that directly converts into sales. Report tangibly and make content marketing comparable to direct marketing channels. Personalized sales message. Retarget and measure! Need Keywords?

PPC 48

PPC Analytics Video Non-Compete 48

ConversionXL

JULY 12, 2017

In the pursuit of sustainable and consistent ecommerce growth , we look to many places: content, SEO, Facebook, Instagram, paid acquisition, new channels, growth hacking. The best sales copy is full, complete information. Have a Prominent Sales and Specials Section. Product descriptions matter. Clarity trumps persuasion.

eCommerce 100

eCommerce Mobile Conversion Design 100

ConversionXL

JULY 12, 2017

In the pursuit of sustainable and consistent ecommerce growth , we look to many places: content, SEO, Facebook, Instagram, paid acquisition, new channels, growth hacking. The best sales copy is full, complete information. Have a Prominent Sales and Specials Section. Product descriptions matter. Clarity trumps persuasion.

eCommerce 95

eCommerce Mobile Conversion Design 95

Austin Startup

MARCH 15, 2017

The event features posters of varying styles, colors and techniques for sale by the talented artists who created them. Using billions of rows of data, media data analyst Steve El-Sharawy will reveal the pattern of polarisation across US media both before and after the 2016 Presidential election. FREE to attend. industries.

Austin 72

Austin New Zealand China Silicon Valley 72

crowdSPRING Blog

AUGUST 2, 2016

The 2016 election cycle spend blew past the $1 billion mark in April of this year, well before the final candidates in the general had been decided. Some are for sale. To that end, it’s another channel for her to motivate the folks willing to help her win. It’s just not as simple as the metrics might suggest.

Social Media 48

Social Media Marketing Campaign PR 48