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Build vs. Buy: Which is Right for Your Business?

ConversionXL

Product leaders often believe it’s cheaper to buy software than build it. You don’t need a large development team or outside capital to build your own software from scratch. How to decide when to build versus buy: A decision framework. The problem your new software or technology will solve. But that’s not always the case.

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The Top 10 Duct Tape Marketing Podcast Episodes for 2020

Duct Tape Marketing

The Top 10 Duct Tape Marketing Podcast Episodes for 2020 written by John Jantsch read more at Duct Tape Marketing. 2020 was an unpredictably eye-opening year that brought forth swift change, lots of uncertainty, and a shift in perspective for many. I wanted to take a look back at the most popular episodes we aired in 2020.

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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

In 2020, there were 8,000 martech solutions. Marketers can use this framework to evaluate the risks associated with different growth strategies. For example, in 2021 accounting software platform Bill.com acquired spend management tool Divvy in order to increase its market share. Failing fast is different from failing often.

Marketing 115
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SXSW Pitch Finalist: Passbase

Austin Startup

Passbase Co-Founders: Felix Gerlach , Mathias Klenk and Dave McGibbon The Forrest Four-Cast: February 26, 2020 Passbase is tackling a huge and essential challenge: how to build a secure, private, and convenient digital world. What is your top goal for Passbase for 2020? What is the most overhyped tech trend of 2020?

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Progressive Web Apps: What Do Marketers Need to Know?

ConversionXL

The web is littered with re-worded explanations, so rather than spilling more ink, here’s one of the better ones : A Progressive Web Application is a software application, written in the Web platform and running in the browser, that behaves like a cloud-delivered native application. Are PWAs compatible with most browsers?

Web 103
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What is Brand Equity in Marketing? (How to Become Memorable)

ConversionXL

With the right framework, any startup can achieve this in their industry. It’s one of many ecommerce software platforms on the market but only the fifth most popular by market share. It’s the reason that 69% of people buy from a brand they know over one that gets better reviews. Which do you choose? It’s the safer bet.

Equity 94
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SaaS Acquisition: The Hidden Risks of a “Frictionless” Sign-Up Flow

ConversionXL

Step 4: Code. The user had to add the project tracking code or choose an integration to proceed onward. This, of course, was detrimental for non-technical users who just wanted to review the app. . We moved forward without a specific framework, deep data analysis, or comprehensive testing plan. Step 2: Profile.