ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Retention 98

Retention Customer Developer Programming 98

VC Cafe

JULY 21, 2022

billion is attributed to the pending Microsoft acquisition of Activision Blizzard Besides Activision Blizzard, the big deals included Take-Two’s purchase of Zynga, Sony’s acquisition of Bungie, and the ESL and FaceIt acquisition by Savvy Games Group Mobile was the most active segment with 47 deals. Source: Minecraft blog.

Forecast 190

Forecast IP Mobile Acquisition 190

The Startup Magazine

OCTOBER 29, 2023

This proactive approach fosters a positive brand perception, potentially leading to higher customer retention and increased profitability. In this blog post, we will delve into the rationale behind monitoring the customer journey, essential metrics for comprehensive analysis, and how segmenting data can provide deeper insights.

Metrics 134

Metrics Customer Harvest Acquisition 134

ConversionXL

OCTOBER 12, 2015

Well, it’s retention. (No, Consider that 40% of an ecommerce store’s revenue is created by 8% of its customers and that 82% of companies agree that retention is cheaper than acquisition. If retention (a long-term relationship) is your focus, your funnel can be optimized to encourage people to convert again and again.

Retention 48

Retention Conversion Acquisition Social Media 48

Board Effect

JUNE 23, 2022

Your donor retention rate matters if you want to grow your nonprofit. We’ll explain what a donor retention rate is, why you should be monitoring it, and what an excellent nonprofit donor retention rate should be. The donor retention landscape is actually lousy at the moment and is going of all accounts, from bad to worse.

Retention 98

Retention United States Campaign Acquisition 98

Both Sides of the Table

APRIL 26, 2016

Perhaps the most misused terms I see these days from entrepreneurs involve CAC (customer acquisition costs) and LTV (life time value) and a lack of understanding these critical components is driving many companies to premature failure. CAC is often measured incorrectly and doesn’t often doesn’t capture the true costs of acquisition.

Metrics 150

Metrics Cost Acquisition Startup 150

Startup Professionals Musings

DECEMBER 17, 2013

Customer loyalty and retention. There are three common methods for measuring customer loyalty and retention: 1) customer surveys, 2) direct feedback at point of purchase, and 3) purchase analysis. Cost of customer acquisition. Over time, you cost of acquisition should go down as growth and your brand image go up.

Metrics 252

Metrics Technical Review Retention Acquisition 252

Hearpreneur

DECEMBER 14, 2022

4- Better customer (and employee) retention. In 2023 I’ll be focusing on improving retention with our existing audience to maximize value on both ends of the relationship. In 2023 I’ll be focusing on improving retention with our existing audience to maximize value on both ends of the relationship. Photo Credit: Brian Dechesare.

Entrepreneur 112

Entrepreneur Retention SEO Employee 112

Both Sides of the Table

JANUARY 11, 2014

I tell people that they need to blog about their industry to drive customers and not blog to their egos to drive their peer group to their blogs. I have seen many teams pour tons of money, time and effort into PR strategies without thinking about how product tweaks could drive more consumption, more retention and more referrals.

Technical Review 384

Technical Review Hockey Stick SEM Channel 384

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. The second relies on retention. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. A retention analysis of coupon codes reveals a lot about your customers.

Retention 126

Retention Analytics Campaign eCommerce 126

ConversionXL

NOVEMBER 23, 2022

Product should be your main channel for customer acquisition, retention and expansion. It’s not easy to condense the value of those 6 sessions from top 1% marketers into a short blog post. Daniel Layfield, Growth Product Manager at Codecademy.

B2B 94

B2B Marketing Curation PPC 94

Up and Running

SEPTEMBER 14, 2021

A sales funnel focuses on the marketing campaign and purchasing process that leads to the acquisition of new and repeat clients. You can also do the following: Increase the level of client happiness and retention. Make sure you optimize your content (including ads, video, blogs, social media, etc.)

Sales 152

Sales Audience Social Media Email 152

Up and Running

OCTOBER 7, 2019

Depending on the nature of your business, it could be the number of clicks, time on the website, pages viewed, downloads, email/blog subscription, or trial signup. Net Promoter Score (NPS): measures customer loyalty and satisfaction, which is essential for customer retention and referral marketing. Employee KPIs.

Founder 71

Founder Retention Metrics Technical Review 71

ConversionXL

APRIL 4, 2017

It doesn’t help that there’s a new blog post out every day about how you’re missing out on [X] and this company is killing it by doing [Y]. Paid Acquisition. You’re undoubtedly familiar with paid acquisition, as it’s the digital equivalent of traditional advertising. When Does Paid Acquisition Work for SaaS Startups?

Channel 118

Channel Marketing Viral SEO 118

The Startup Magazine

SEPTEMBER 19, 2022

Because employee objectives differ greatly, it’s best to poll your team in order to set expectations and develop effective retention strategies. To help increase the organic traffic to your website, consider creating short videos and blog entries. Are they satisfied with their responsibilities? Final Thoughts.

Social Media 128

Social Media Leadership Audience Video 128

Both Sides of the Table

APRIL 4, 2011

Customer Acquisition. Those two things together would lower your acquisition costs nearly in half to $6.11. Ironically, there are times where it may actually pay to INCREASE your customer acquisition costs. Retention / Churn. Measuring customer acquisition is clearly not enough because not all customers stick around.

Metrics 346

Metrics Startup Acquisition SEM 346

Up and Running

FEBRUARY 18, 2021

Customer acquisition drives sales and profit margins and it needs to be measured and balanced together with the customers’ lifetime value (LTV). This article explains how businesses can resist one of the top startup killers known as high customer acquisition costs (CAC). We will go through 5 key strategies for lowering CAC.

Acquisition 127

Acquisition Cost Affiliate Customer 127

ReadWriteStart

MARCH 3, 2021

The idea here is to develop “content” in the form of blog posts, whitepapers, eBooks, photos, illustrations, videos, podcasts, and anything else that can inform and/or entertain your audience. New blogs don’t get much attention naturally, so you’ll need a complementary strategy to get the most out of this approach. Content Marketing.

Early Stage 125

Early Stage PPC Retention Churn Rate 125

Hearpreneur

JANUARY 30, 2022

For us at CEO Blog Nation, we get it. Companies offer incentives such as signing and retention bonuses as well as unique job perks and flexible scheduling. The traditional push marketing approach has given way to a new approach that entails engaging customers through social networking, blogs and video. Photo Credit: Adam Wood.

Entrepreneur 124

Entrepreneur Green Technical Review Social Media 124

ConversionXL

AUGUST 23, 2017

Their customer journey maps the following path from Discovery to Sales, and Retention. If this is met, then the customer proceeds to the Retention phase, where they want to see return on investment. he/she could end up on one of our resource pages that talks about how to setup a website or a WordPress blog.”

Customer 130

Customer Channel Design Retention 130

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)

San Francisco 167

San Francisco CPA SEM CTO Hire 167

ConversionXL

DECEMBER 7, 2017

Say you have 1000 customers and $1000 to spend on customer retention and loyalty. And once I took customer acquisition costs into account, this segment was unprofitable and negative-LTV. These numbers are not uncommon for tripwire marketing retention campaigns. Or reach out to me via my blog at NerdMarketing.com.

Bankruptcy 106

Bankruptcy Marketing Campaign Intellectual Property 106

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

Instead, watch payback period for acquisition efficiency, watch retention for product/market fit, watch expansion revenue for long-term growth, and watch gross margin for long-term profitability. A reliable paid acquisition channel results in a somewhat stable business. Sales” is not a dirty word.

Restful 202

Restful Founder Revenue Acquisition 202

ConversionXL

JULY 28, 2021

For example, if you’ve just released a new blog post, video, or product, real-time will let you quickly analyze how it’s performing. Life cycle reports follow the traditional conversion funnel: Acquisition Engagement Monetization Retention. The real-time report shows you events in the last 30 minutes.

Analytics 146

Analytics Artificial Inteligence eCommerce Audience 146

Up and Running

SEPTEMBER 22, 2021

If not, now is the perfect time to get in on this effective and easy-to-implement user acquisition channel. In this blog post, we will cover how you can design a referral program that’s right for your business and then launch it with ease. Like any other user acquisition channel, your efforts need to be cost-efficient.

Programming 141

Programming Churn Rate Design Campaign 141

Version One Ventures

DECEMBER 6, 2018

Last week, we kicked off a blog series to help founders determine their company’s core priorities and strategies at each stage of the progression from seed to Series A and Series B. Retention rate: What percentage of users can you retain quarter over quarter?

Acquisition 150

Acquisition Distribution Metrics Retention 150

ConversionXL

FEBRUARY 3, 2022

They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts. This is a broad goal, so you’ll need to uncover experiments that improve any metric influencing purchasing behavior and retention. a live stream with an influencer on social media).

Framework 102

Framework Marketing Acquisition Retention 102

Growthink Blog

DECEMBER 27, 2017

Detail your customer retention plan. The most common exits are IPOs or acquisitions. Be sure to provide a clear rationale for your pricing strategy. Explain exactly how your products/services will be delivered to your customers. Be sure to provide comparable examples of firms who have successfully exited.

Venture Capital 129

Venture Capital Business Plan Technical Review Private Placement 129

ConversionXL

DECEMBER 17, 2018

You’re likely familiar with different growth frameworks, like AARRR (Acquisition, Activation, Retention, Referral, Revenue). It all starts with Acquisition, and one of the biggest acquisition channels is organic search. How People Read Short Articles [Original Research].

Artificial Inteligence 111

Artificial Inteligence eCommerce Acquisition Analytics 111

ConversionXL

NOVEMBER 12, 2018

Some important details on our blog. And it linked to a blog post telling you that the site was back online after “recent scheduled downtime.” Don’t focus only on acquisition. When “more customers” is your primary (or only) goal, you inevitably forget about retention. What else is unclear? Read more.”. What to do instead.

Affiliate 116

Affiliate Email Technical Review Registration Rights 116

ConversionXL

OCTOBER 13, 2015

How does retention differ among different acquisition channels? Acquisition Efficiency. When optimizing for retention , it’s important to look at customers that spend the most over time via upsells. Ryan Farley: “One of our most powerful cohorts is our retention by acquisition channel.

Conversion 48

Conversion Retention Acquisition Metrics 48

Startup Professionals Musings

AUGUST 18, 2013

More important than finding a community, is creating one, with your blog and other social media engagement. Social media activities span the gamut from curation to gifting, building relationships and groups, blogging, service actions, to lead conversion. The best communities then become your advocate.

Social Media 256

Social Media Media Product Conversion Ratio 256

YoungUpstarts

FEBRUARY 18, 2017

In pursuit of getting more traffic, you may spend thousands of dollars on PPC ads or write numerous blogs. Epic content is a must to improve user retention rate. You can read this blog to evaluate the quality your content and how to fix common issues that annoy users. Remedy: Publish Great Content. Exit Intent Pop-ups.

Retention 124

Retention PPC Conversion Social Media 124

ConversionXL

AUGUST 19, 2016

Marketers should also be looking at acquisition (visits, unique visitors, pageviews), behavior (pages per visit, time on site, bounce rate), and revenue (if you’re eCommerce). These users may be visiting to check inventory, look at reviews, read blog articles, or even compare pricing. Frequented blog topics or category pages.

Mobile 48

Mobile Technical Review Software Review Metrics 48

ReadWriteStart

AUGUST 26, 2022

The vast majority of their customer acquisition is word of mouth. When you put those two things together, you get high-quality customers, high LTV, and acquisition at super low costs. And you know, a cost goes out with an acquisition, so whether it’s hiring a salesperson, commissions, or paying Google. David Zhang.

Partner 132

Partner Cofounder Retention Acquisition 132

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

DECEMBER 2, 2020

But there are so many ways a person can become aware about a product—they may see a paid advertisement; Google a question and land on a blog post; or come across somebody’s mention in social media. However, we split the Advocate stage into Activation, Retention, Trials, and Paid phases that contain information about product usage and sales.

Churn Rate 78

Churn Rate Analytics Retention SQL 78