Up and Running

AUGUST 21, 2014

In this webinar, we take time to discuss the different metrics that startups—and established businesses—should be tracking. It’s hard to understand how many people will you actually attract, what is it going to cost, what’s your conversion rate, how long will people stay. Those things are all really hard to just get.

Metrics 84

Metrics Startup Churn Rate Forecast 84

Startup Professionals Musings

JANUARY 9, 2022

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Identify the communities for these micro-segments. The best communities then become your advocate.

Social Media 338

Social Media Framework Media Conversion Ratio 338

ConversionXL

JANUARY 18, 2022

It builds brand equity with its entrepreneur audience by sharing helpful resources and creating a community of like-minded business builders. Brand equity helps build the relationships between the perceived benefits and perceived costs that people relate to that product. This has produced an army of community advocates.

Equity 94

Equity Marketing Social Media Software Review 94

ConversionXL

NOVEMBER 25, 2020

Whereas a blog post needs just a computer to type, a video requires an understanding of lighting, audio, storytelling, editing, and community building. If you’re creating videos only for your own content, then it might make sense to host it on Vimeo and drive people to a landing page (or product pages), and not try to build a community.

Channel 129

Channel Metrics Algorithm Video 129

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Cost per click (CPC).

Analytics 106

Analytics Metrics Channel Campaign 106

Startup Professionals Musings

DECEMBER 22, 2021

Happy customers quickly become your biggest advocates, today reaching far beyond friends and family, and they make traditional marketing efforts pale in comparison for growth, loyalty, and new customer acquisition costs. The cost has been far more than offset by both customer loyalty and advocacy, as well as team spirit.

Customer 285

Customer Metrics Algorithm Community 285

Hearpreneur

JANUARY 19, 2022

After having to reduce and rethink our strategy during COVID, we observed that our community and sales have skyrocketed. Especially during challenging times, retention is significantly more crucial than acquisition. We redesigned our organization to take advantage of lower labor costs. 11- Paying attention to metrics.

Entrepreneur 120

Entrepreneur Metrics Technical Review North America 120

YoungUpstarts

JANUARY 7, 2018

Decide if a forum comment violates community guidelines. Predictive analytics help determine the most effective markets for adspend, suggesting areas where the product is being well-received and those where the cost of customer acquisition is unreasonably high. Post to a social media network. Update a spreadsheet.

Artificial Inteligence 164

Artificial Inteligence Analytics SCRUM Cofounder 164

ConversionXL

JULY 21, 2022

Finally, pay attention to the KPIs and metrics that matter: Overall revenue; Revenue per visitor; Conversion rate; Customer Acquisition Cost; Customer Lifetime Value; Average order value; Active customers; Customer churn; Repeat customers. First, with Prime, Amazon has removed a big reason for cart abandonment: shipping costs.

Customer 118

Customer Marketing Channel Audience 118

ConversionXL

OCTOBER 4, 2022

From here, attach valid marketing metrics to each goal. Common examples include: Average order value; Sales conversion rate; Cart abandonment rate; Customer acquisition cost; Customer lifetime value; Bounce rate; Click-through rates; Pop-up engagement rates; ROI (return on investment; Average inventory sold per day.

eCommerce 129

eCommerce Marketing Social Media Retention 129

Brandanew

APRIL 25, 2016

Poor quality will break trust and create higher costs later. Don’t fall for every vanity metric out there. You need a good balance between growing your community , but also keeping it engaged. Remember your time = cost. Remember, your time is cost too. Saved time is less cost, keep that in mind!

Marketing 100

Marketing Curation Channel Small Business 100

David Teten

APRIL 1, 2021

VC Platform community has grown approximately 120% in the last 3 years. Then, pluck the low-hanging fruit: easy, low-cost, and highly scalable infrastructure. Particularly when events are all virtual, this is an easy and low-cost way to build trusted relationships with the leaders in your space. Organize events in your vertical.

Private Equity 78

Private Equity Venture Capital Portfolio Equity 78

YoungUpstarts

FEBRUARY 13, 2019

Just ask Blue Apron, which has found itself in the news recently for its poor stock market performance and its widely criticized acquisition-focused growth strategy — not to mention CEO Brad Dickerson’s unwillingness to release its retention numbers. Blue Apron is hardly alone with its churn problem. Dig deeper. Why or why not?

Customer 173

Customer Technical Review Retention Acquisition 173

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. To offset these costs, you need to earn more repeat purchases from existing customers.

Retention 126

Retention Analytics Campaign eCommerce 126

ConversionXL

MARCH 28, 2019

Product Hunt is a community-based website that allows makers and marketers to launch their products or services and get in touch with their first real users. The community can jump start products through votes and (honest) reviews, which are essential in the early stages of campaigns. Prepare yourself for the Product Hunt community.

Campaign 127

Campaign Product Technical Review Social Media 127

David Teten

JANUARY 19, 2021

His work on VC and small communities can be found at greatercolorado.vc/blog. This structure allows for alignment on the front end, and real-time flexibility for performance metrics,” says Samira Salman , a family office investor and advisor. . That said, nothing is cost-free. More complex cost of capital calculation.

Cofounder 78

Cofounder Technical Review Equity Dividend 78

Startup Professionals Musings

APRIL 3, 2019

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Identify the communities for these micro-segments. The best communities then become your advocate.

Social Media 240

Social Media Campaign Media Conversion Ratio 240

Hearpreneur

SEPTEMBER 27, 2020

That mission could be impactful, to invest in it’s team or community, become net carbon zero or promote more diversity within its staff. Business success is not overrated; as long as you are the one that defines the metric which qualifies the success. Business success is great, but at what cost. Photo Credit: Chans Weber.

Entrepreneur 131

Entrepreneur .Net Metrics Revenue 131

ConversionXL

OCTOBER 30, 2021

Or if shipping costs are too high, experiment with alternative methods. This could be by reducing the cost, reducing the risk, or adding value. Its customer support page features a knowledge base, video tutorials, solutions, and a community forum. . You can do this by tracking metrics and user behavior. Take Cozy Earth.

Customer 140

Customer Marketing Social Media CPA 140

Up and Running

JULY 26, 2016

I strongly believe that the first few hires of a startup should belong to the growth department, whether they’re marketers, community managers, or salespeople (selling your product is the best way to learn how to improve it). Jun-15: Community Manager (growth team). This is when metrics come into play. Big press (cheap or free).

Revenue 60

Revenue Acquisition Channel Campaign 60

ConversionXL

MAY 27, 2022

The information needed to make decisions is all around them: in their communities, at events, and at the end of a Google search. The metrics. Vanity metrics are less important. It uses marketing to raise brand awareness and get people excited about your products or services. Today’s buyers are more empowered than ever.

Demand 115

Demand Affiliate Audience Leadership 115

Startup Professionals Musings

MAY 1, 2019

With the real data from that surge, you need to take a hard look at business model realities, cost of customer acquisition, inventory costs, and other key metrics. Control costs and adjust prices to maintain your margin. Document processes and metrics for economies of scale.

Silicon Valley 215

Silicon Valley Bankruptcy Metrics Valuation 215

Austin Startup

MARCH 26, 2019

25 questions that DTC entrepreneurs should ask themselves before scaling customer acquisition So you run a direct-to-consumer (DTC) brand. You just spent a few thousand dollars on advertising and your paid customer acquisition cost (CAC) numbers tested well relative to your best guess for customer lifetime value (LTV).

Technical Review 49

Technical Review Software Review China Acquisition 49

ConversionXL

APRIL 28, 2020

We had built the world’s largest open-data community but—like so many startups—didn’t have a clear product-market fit. . To have the future we wanted, we needed to shift away from monetizing our open-data community and toward enterprise sales. But I soon found out our real challenge was monetization. Image source ).

Demand 101

Demand Revenue SQL B2B 101

ConversionXL

NOVEMBER 28, 2022

According to JungleTopp , TikTok ads generate 155% more clicks and have a cost-per-impression (CPM) of around five times lower than Facebook and Instagram. This resulted in a low average cost-per-click of $0.21 , with a 1.2% Branded Hashtag Challenges invite the TikTok community to engage with your brand. Cost-per-click (CPC).

Customer 102

Customer Viral Audience Campaign 102

ConversionXL

SEPTEMBER 15, 2020

They applied a community-powered business model to the mobile sector, similar to that of Wikipedia, hence the name “giffgaff,” which means “mutual giving.”. Changing that dynamic was hard, not just within the business but also for our community. One of the first things the giffgaff community helped with was the pricing.

Customer 85

Customer Community Revenue Software Review 85

Both Sides of the Table

MAY 23, 2012

Cloud computing and the open source movements have brought down the costs of starting a company by more than 90%. They need a combination of capital and experience to separate from the rest of the pack – the low cost of starting a business means it is even more vital to become the market leader more quickly.

Venture Capital 347

Venture Capital Technical Review LP Mobile 347

Hearpreneur

JANUARY 4, 2019

So my primary goal for the next year is keeping our computing infrastructure costs at bay, especially as we are delivering more and more AI-powered processing-intensive product features to our clients, such as image recognition. 19- Metric accountability. At SocialChimp, our 2019 goals are surrounded by metric accountability.

Entrepreneur 124

Entrepreneur Social Media Vertical SEO 124

Up and Running

APRIL 17, 2018

Advocacy: the customer becomes a brand advocate and spreads the word about your product to their community and through online reviews. It can be tempting to reuse product descriptions from your own copy and from product manufacturers throughout your website, but you should try to avoid it at all costs.

SEO 80

SEO eCommerce Analytics Software Review 80

SoCal CTO

FEBRUARY 20, 2007

LA is a vibrant community with a rich network of angels that fund early stage companies, lots of VCs, easy access to big media, lots of innovation in media, mobile content, games, green, health care, and many, many others. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

ConversionXL

NOVEMBER 9, 2022

Then collect data for the related metrics and create visuals. Your sales teams can use this metric to show prospects exactly how long it takes to see results and the increase in sales past that point. Instead of presenting sales teams with a bullet list of “handy metrics,” give them the data in visuals.

Marketing 110

Marketing Analytics Channel Social Media 110

Occam's Razor

APRIL 23, 2012

While there is a great deal of appreciation for the power of metrics/data, I've come to realize that Sr. Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). It is a standard metric. It really is that stark.

Metrics 152

Metrics Analytics Search Channel 152

Startup Professionals Musings

MAY 10, 2019

Most businesses need a mix of offline and online marketing, promotions, loyalty programs, and community involvement. Use business metrics and tools to tune your efforts. Always gauge progress by business indicators, like customer acquisition cost and customer satisfaction. Do your homework before you begin.

Social Media 247

Social Media Media Reputation Viral 247

Transformify

JANUARY 31, 2024

So, get ready to ditch the outdated and embrace the future of talent acquisition. This focus on speed and efficiency reduces time-to-hire, while branded career pages and talent communities nurture a strong employer image and build a pool of potential hires. Provides analytics and reporting on hiring and retention metrics.

Artificial Inteligence 52

Artificial Inteligence Technical Review Retention Matching 52

Startup Professionals Musings

APRIL 1, 2017

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Identify the communities for these micro-segments. The best communities then become your advocate.

Social Media 157

Social Media Media Conversion Ratio Lead Generation 157

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. But they don't realize the cost.

Analytics 131

Analytics Marketing Campaign Metrics 131

A Smart Bear: Startups and Marketing for Geeks

JULY 23, 2013

I know the argument: The pay-back period on sales, marketing, and up-start costs is long, but there’s a profitable result at the end of the tunnel. I wish the modern startup community would understand the mindset that gets a company to this point, and resist it. So these costs are amortized over the customers you do land.

Business Model 335

Business Model .Net Revenue IPO 335