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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

This event focused on relationship building and a lot of work was put into building curated groups to have fruitful round table discussions. More networking and curated roundtables, less gurus and swag. We arranged vetted and curated groups for roundtable discussions , and matched everyone with other like-minded people.

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Introducing Trust, and the Importance of Product-Founder Fit

Both Sides of the Table

Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. But if you ask anyone in the ecosystem of customer acquisition?—?founders, and you’ll hear the same thing: customer acquisition (CAC) is getting harder and more expensive.

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The Great Retail Reinvention: How the Internet Is Reshaping the Way We Buy Clothing

View from Seed

We are currently seeing the most rapid collapse of retail since the Great Recession, due to the internet changing consumer demand and purchasing patterns. It’s a $1T+ global industry undergoing tectonic shifts. In 2017 alone, we’ve seen widespread store closures or bankruptcies from apparel retailers, including: True Religion.

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How to Out Amazon, Amazon

Both Sides of the Table

When a product is truly unique and demanded a retailer willingly promotes and sells it en masse in part because it does get margin on the good but also because it brings customers in the door who spend on other products. These aren’t “sample sizes” but rather full experiences for women who trust FabFitFun to curate for them.

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Becoming a Successful Mortgage Broker

The Startup Magazine

By delving deep into the tapestry of demand, competition, and emerging trends, you’ll discern the underlying patterns that hold the key to unlocking your brokerage’s potential. In this pursuit, immerse yourself in the intricate contours of the local and regional real estate landscape.

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Get the Heck Out of the Building in Founder’s School: Part 2

Steve Blank

These videos are not only great tutorials for founders but also provide educators with another source of well produced and curated resources. Module 5, Customer Acquisition and Archetypes. 1:00: Create Customer Demand. 3:35: Matching Archetypes to Acquisition. 7:35: The Biggest Mistake in Customer Acquisition.

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Attention Entrepreneurs: Walk Before You Run

Up and Running

They need to have a better understanding of the process rather than myopically focus on building something without any clear sense of the market size, the likely demand or their costs of customer acquisition. We need to insist that they set goals and milestones, create cash flow forecasts and devise ways to test their assumptions. ??