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Pricing Customer Acquisition Sunk Costs and More - Ten Recent Great Startup Posts

SoCal CTO

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs , February 2, 2010 Looks at the critical equation around customer acquisition cost vs. customer lifetime value similar to what I discussed in Startup Metrics but in more depth. Great stuff. They now have a cool new way to get intros to these angels: StartupList.

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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

This event focused on relationship building and a lot of work was put into building curated groups to have fruitful round table discussions. More networking and curated roundtables, less gurus and swag. We arranged vetted and curated groups for roundtable discussions , and matched everyone with other like-minded people.

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Introducing Trust, and the Importance of Product-Founder Fit

Both Sides of the Table

Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. But if you ask anyone in the ecosystem of customer acquisition?—?founders, and you’ll hear the same thing: customer acquisition (CAC) is getting harder and more expensive.

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The Great Retail Reinvention: How the Internet Is Reshaping the Way We Buy Clothing

View from Seed

It will also be interesting to see if the “job” done by department stores (curation and traffic acquisition) might be fulfilled by something different in the new retail reality, as smaller brands or independent designers look to find ways to reach consumers digitally and physically. Potential Challenges.

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How a Restaurant Loyalty Program Can Skyrocket Your Business Growth

Women Entrepreneurs Can

Increased Revenue Loyalty programs directly impact revenue, but they also help decrease customer acquisition costs. This information allows restaurants to curate unique offers that speak directly to each guest’s needs and create a unique experience.

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Sheela Foam to Acquire 35% Stake in Furlenco

ReadWriteStart

The acquisition will help Sheela Foam enter the fast-growing branded furniture market and expand its presence in the furniture industry. Customers can choose from a variety of curated packages, which include everything from beds and sofas to TVs and refrigerators. The deal, proposed at $36.5 million, has valued Furlenco at about $104.3

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7 Keys To An Engaging Framework For Social Media Mktg

Startup Professionals Musings

Social media activities span the gamut from curation to gifting, building relationships and groups, blogging, service actions, to lead conversion. This can be customer acquisition cost, revenue growth, profit, or whatever other parameters are key to your success. Pick the ones that fit your desired outcome.