Startup Professionals Musings

NOVEMBER 14, 2012

What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics. Here is my selection of ten key metrics that every six-sigma joint like GE tracks without thinking, but too many small businesses only monitor haphazardly, if at all: Sales revenue.

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Metrics Retention Acquisition Salary 266

Transformify

JANUARY 31, 2024

So, get ready to ditch the outdated and embrace the future of talent acquisition. Predictive Analytics: AI is able to forecast future events, including candidate behaviour, performance, retention, and turnover, by using data and algorithms. Pros: Supports hiring and retention of hourly workers.

Artificial Inteligence 52

Artificial Inteligence Technical Review Retention Matching 52

ConversionXL

SEPTEMBER 9, 2021

Because of this, it spans two objectives: Turning customers into advocates Improving customer retention. Combining these goals and objectives will give you meaningful metrics to track. Objective Goal Metrics Grow the business Increase awareness and perceived value Followers, fans, shares, retweets, etc.

Social Media 142

Social Media Media Developer Marketing 142

Hearpreneur

JANUARY 19, 2022

Some businesses have had to change structures and make operational changes to thrive and survive. Especially during challenging times, retention is significantly more crucial than acquisition. 11- Paying attention to metrics. Metrics do not lie, and metrics over a longer time period are much more useful to study.

Entrepreneur 116

Entrepreneur Metrics Technical Review North America 116

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. – Seth Godin.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Steve Blank

FEBRUARY 26, 2020

What most founders don’t realize is: Every stage of a startup requires a different set of metrics and milestones and founder skills. You need to begin to “instrument” your customer acquisition process with analytics. What is some of the critical metrics that matter? That means you need metrics that prove you have it.

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Cofounder Seed Stage Valuation Metrics 429

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

Instead, watch payback period for acquisition efficiency, watch retention for product/market fit, watch expansion revenue for long-term growth, and watch gross margin for long-term profitability. There isn’t one most important SaaS metric. A reliable paid acquisition channel results in a somewhat stable business.

Restful 202

Restful Founder Revenue Acquisition 202

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 17, 2011

As a preamble to the metrics, it’s useful to know what you’re measuring and why it’s vital. We had a spike in this metric in February at WP Engine when our Internet provider themselves had a datacenter-wide catastrophe which brought us down for twelve hours; of course not all spikes will have such obvious causes.

Business Model 245

Business Model Metrics Engineer Technical Review 245

Both Sides of the Table

DECEMBER 27, 2011

When they look at buying your company they often think in terms of “how long will it take until I earn back the profits to pay for my acquisition price?” Operating Costs. million to fund operations in their first year of operations. In many Internet startups 80% of the operating costs will be people.

Startup 418

Startup Revenue Technical Review Flash 418

Occam's Razor

MAY 2, 2017

The very best analysts are comfortable operating with ambiguity and incompleteness, while all others chase perfection in implementation / processing / reports. There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Austin Startup

MARCH 26, 2019

25 questions that DTC entrepreneurs should ask themselves before scaling customer acquisition So you run a direct-to-consumer (DTC) brand. You just spent a few thousand dollars on advertising and your paid customer acquisition cost (CAC) numbers tested well relative to your best guess for customer lifetime value (LTV).

Technical Review 49

Technical Review Software Review China Acquisition 49

ConversionXL

AUGUST 23, 2017

” I had the pleasure of speaking to Dr. Chip about customer journey and innovative service metrics. Metrics should be anchored in part to customer outcomes, not granular processes and practices. Their customer journey maps the following path from Discovery to Sales, and Retention.

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Customer Channel Design Retention 130

Duct Tape Marketing

APRIL 27, 2022

John also spent several years at The New York Times Company at NYTimes.com running strategy, marketing, and operations. He was part of the management team that was instrumental in launching NYTimes.com’s first digital paid product and the acquisition of About.com. 19:23] What’s next for businesses on Facebook? [22:24]

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Community New York Small Business New York City 68

Gust

DECEMBER 27, 2012

You should know every metric regarding customer acquisition, conversion and retention. The expectation is that in an era of increasing technology and decreasing costs, you will be bringing them an operating company with at least some traction.

Software Review 164

Software Review Term Sheet Technical Review Angel Investor 164

YoungUpstarts

DECEMBER 22, 2020

So, if you’re a non-profit organization with little operating budget, this type of fundraising event can be an excellent choice. . Formalize And Strengthen Your Internal Operations. Typically, the effectivity and success of your fundraising strategy may depend on how you handle your internal operations. Donor acquisition rates.

Developer 179

Developer Metrics Operations Retention 179

Startup Professionals Musings

OCTOBER 11, 2013

Most existing metrics and analytics for measuring customer satisfaction and loyalty, including the popular Net Promoter Score (NPS), don’t distinguish between recommend messages to others (word-of-mouth), detract messages, or no message. Here are four basics that always apply: Customer retention is priority number one.

Customer 242

Customer Retention Analytics Acquisition 242

David Teten

AUGUST 6, 2015

It’s misleadingly precise to have two digits to the right of the decimal in a CAC/LTV multiple for year 3 of your forecast (“Customer Acquisition Cost”/”LifeTime Value of Customer”). One of our biggest pet peeves is reviewing an operational model that starts in “Month 1″, and excludes anything that has happened in the past.

Balance Sheet 60

Balance Sheet Software Review Forecast Acquisition 60

ConversionXL

AUGUST 19, 2016

Inspired by the movie ‘Moneyball,’ MoneyBall syndrome refers to the fact that companies aren’t looking into the right metrics when measuring the effectiveness of their mobile website. Some marketers try looking at conversion as a solo metric of determining how their CTAs perform on mobile. Revamp Mobile Metrics to Combat Moneyball.

Mobile 48

Mobile Technical Review Software Review Metrics 48

View from Seed

AUGUST 30, 2016

Acquisitions are happening more and more, while companies like PillPack, Actifio, CarGurus, OnShape, Acquia, Applause, and others continue to march forward. “Users” is interesting, but the engagement metrics and value of users is where real success comes into play. Doesn’t look all that compelling.

Social Media 185

Social Media B2B North America Media 185

A Smart Bear: Startups and Marketing for Geeks

JULY 23, 2013

But, a growing SaaS company will be landing new customers, and in increasing numbers, which means piling up more and more unprofitable operations. Even with a great retention rate (e.g. time to earn back the revenue to cover all your customer acquisition expenses) 75% annual retention. ” It’s worse.

Business Model 335

Business Model .Net Revenue IPO 335

Up and Running

SEPTEMBER 22, 2021

If not, now is the perfect time to get in on this effective and easy-to-implement user acquisition channel. Referral marketing is a user acquisition channel that allows you to leverage your existing user base for growth by incentivizing them with rewards. Like any other user acquisition channel, your efforts need to be cost-efficient.

Programming 141

Programming Churn Rate Design Campaign 141

Startup Professionals Musings

AUGUST 18, 2013

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Because feedback from social media operates in real time, you don’t have to wait months for results.

Social Media 256

Social Media Media Product Conversion Ratio 256

Startup Professionals Musings

FEBRUARY 8, 2015

Most existing metrics and analytics for measuring customer satisfaction and loyalty, including the popular Net Promoter Score (NPS), don’t distinguish between recommend messages to others (word-of-mouth), detract messages or no message at all. I believe his four basic rules should always come first: Customer retention is priority number one.

Customer 120

Customer Retention Analytics Acquisition 120

Duct Tape Marketing

AUGUST 23, 2023

Lloyed explores the intricate art of harnessing the community’s strength as your ultimate acquisition channe l, brand differentiator, feedback source, retention lever, and catalyst for transformative change. It's as simple as that, and that is what metrics are to me. They said sales and marketing. 19:23): And guess what?

Community 53

Community Kuwait Cofounder Bootstrapping 53

Steve Blank

MARCH 4, 2014

They measure their success on metrics that reflect success in execution, and they reward execution. These metrics stack the deck against a company that wants to invest in long-term innovation.). Our Investment Readiness Level is just one of those metrics.) Innovation metrics need to be predictive for the future.

IRR 335

IRR Startup Business Model Agile 335

ReadWriteStart

AUGUST 26, 2022

The vast majority of their customer acquisition is word of mouth. When you put those two things together, you get high-quality customers, high LTV, and acquisition at super low costs. Do you have other efficiency metrics that you look at when you evaluate businesses to check the quality of growth and the quality of the revenues? .

Partner 132

Partner Cofounder Retention Acquisition 132

Startup Professionals Musings

JULY 27, 2012

They randomly churn for hours a day on a couple of their favorite social media platforms, with little though given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Because feedback from social media operates in real time, you don’t have to wait months for results.

Social Media 229

Social Media Media Conversion Ratio Lead Generation 229

Startup Professionals Musings

DECEMBER 31, 2012

Then you can decide on a marketing program, loyalty program, or a level of attention that is appropriate to each group, for acquisition, retention, and profitability. That means setting up operational and financial metrics, educating team members, and rewarding the right actions. Remember, this is not a one-time effort.

Customer 225

Customer Startup Retention Differentiation 225

ConversionXL

APRIL 13, 2017

same thing as growth hacker or growth marketer): “The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. There’s lot of overlap, but what it comes down to is metrics and goals. Product vs. Growth?

Analytics 99

Analytics Engineer SEO Channel 99

ConversionXL

SEPTEMBER 28, 2017

It’s easy to get lost down the rabbit hole of metrics for your business. When it comes to getting the most out of your website performance, only certain metrics are what you can consider key performance indicators. For websites, this can include “sales volume,” “number of visits,” “average cart value,” and a variety of other metrics.

Metrics 121

Metrics Acquisition Conversion Revenue 121

Seeing Both Sides

FEBRUARY 25, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. For instance, should resources go to user acquisition or to combatting churn?

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. For instance, should resources go to user acquisition or to combatting churn?

Management 20

Management Analytics Technical Review Framework 20

Startup Professionals Musings

NOVEMBER 7, 2011

Then you can decide on a marketing program, loyalty program, or a level of attention that is appropriate to each group, for acquisition, retention, and profitability. That means setting up operational and financial metrics, educating team members, and rewarding the right actions. Remember, this is not a one-time effort.

Customer 227

Customer Retention Differentiation Acquisition 227

Occam's Razor

SEPTEMBER 15, 2014

They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). The team at Google has done a great job of having the end-to-end view there across Acquisition, Behavior and Outcomes. What do you learn from this report?

Analytics 141

Analytics Metrics Mobile DC 141

Gust

DECEMBER 24, 2012

Then you can decide on a marketing program, loyalty program, or a level of attention that is appropriate to each group, for acquisition, retention, and profitability. That means setting up operational and financial metrics, educating team members, and rewarding the right actions. Remember, this is not a one-time effort.

Customer 166

Customer Startup Retention Differentiation 166

Women Entrepreneurs Can

DECEMBER 7, 2021

Unreasonable scaling could bring forth issues, such as operational inefficiency, cash flow crunch, customer service issues, and overworked employees. You can use it to assess results, put together strategic goals and provide guidelines for how your business will operate and grow. Do Have Performance Metrics. Not only that.

Founder 59

Founder Startup Metrics Reputation 59

Reid Hoffman

MARCH 2, 2021

Khosrowshahi, who previously served as CEO of Expedia before taking the reins at Uber in 2017, sat down with Greylock general partner Reid Hoffman to discuss the past, present and future of the mobility and delivery business that now operates in 71 countries around the world and employs around 20,000 people globally. RH: The honor is ours.

Iran 39

Iran Technical Review Non-Compete Lean 39