ConversionXL

OCTOBER 12, 2015

Well, it’s retention. (No, Consider that 40% of an ecommerce store’s revenue is created by 8% of its customers and that 82% of companies agree that retention is cheaper than acquisition. If retention (a long-term relationship) is your focus, your funnel can be optimized to encourage people to convert again and again.

Retention 48

Retention Conversion Acquisition Social Media 48

ConversionXL

SEPTEMBER 3, 2021

How to leverage app store optimization (ASO) to improve app visibility, conversion rates, and retention. Done right, ASO can reduce user acquisition costs, increase app downloads, and improve your app’s value. A positive and engaging experience to improve retention is just as important as downloads or conversions (if not more).

Metadata 121

Metadata Technical Review Retention Metrics 121

The Startup Magazine

SEPTEMBER 19, 2022

Because employee objectives differ greatly, it’s best to poll your team in order to set expectations and develop effective retention strategies. Leadership training courses come in various formats, including video, audio, live speeches, meetings and online classes, just to name a few. Take Advantage of Video SEO.

Social Media 129

Social Media Leadership Audience Video 129

ConversionXL

OCTOBER 4, 2022

Common examples include: Average order value; Sales conversion rate; Cart abandonment rate; Customer acquisition cost; Customer lifetime value; Bounce rate; Click-through rates; Pop-up engagement rates; ROI (return on investment; Average inventory sold per day. Clever, convincing, and customer-oriented content drive loyalty and retention.

eCommerce 129

eCommerce Marketing Social Media Retention 129

YoungUpstarts

FEBRUARY 13, 2019

by Robbie Kellman Baxter, author of “ The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue “ Everyone knows that retention is crucial for subscription-based companies. I had a client known for its TV content that added streaming video service.

Customer 173

Customer Technical Review Retention Acquisition 173

ConversionXL

SEPTEMBER 9, 2021

Because of this, it spans two objectives: Turning customers into advocates Improving customer retention. Improve retention Improve consumer perception Sentiment, testimonials, reviews, customer support and service response time, etc. That’s not to say the app is over—retention among users is strong. Short-form video.

Social Media 142

Social Media Media Developer Marketing 142

ConversionXL

SEPTEMBER 13, 2018

Google Analytics is the standard for measuring acquisition—identifying the sources of traffic to your website or app. You’ll be able to see which acquisition channels are best for long-term retention or lifetime value, not simply those that drive initial conversions. Acquisition. The core use cases. Image source ).

Analytics 119

Analytics Technical Review Acquisition Retention 119

ConversionXL

FEBRUARY 3, 2022

Acquisitions can quickly increase your market share and bring in new customers. Acquisitions. Some of those channels might include: Acquisition. Your brand website, product demonstrations and videos, free trials, push notifications, email marketing, targeted ads and campaigns, live chats, content marketing ; Retention.

Marketing 115

Marketing Framework Metrics Channel 115

Up and Running

SEPTEMBER 14, 2021

A sales funnel focuses on the marketing campaign and purchasing process that leads to the acquisition of new and repeat clients. You can also do the following: Increase the level of client happiness and retention. Make sure you optimize your content (including ads, video, blogs, social media, etc.)

Sales 152

Sales Audience Social Media Email 152

ConversionXL

JUNE 3, 2019

Has your company’s customer retention rate increased, decreased, or maintained the status quo over the past five years? Are you actively working on retention? Have you outlined and initiated a formal customer retention strategy? Make your retention strategy personal. Email performance. provided a near 19% response rate.

Retention 82

Retention Developer Customer Programming 82

ConversionXL

SEPTEMBER 20, 2021

In this post, we’ll tell you how to use YouTube analytics to grow your brand and generate more video content views. Ahead of both Instagram and Facebook, it has the highest ROI for video content. YouTube elevates videos (and channels) that prove meaningful engagement, which is exactly what AVD and CTR do. YouTube generated $19.77

Analytics 134

Analytics Metrics Channel Video 134

ConversionXL

SEPTEMBER 2, 2020

Yet, offboarding is such an important and under-rated opportunity to provide a positive experience that can actually yield advocates, saved customers, and higher retention. Being able to save a churning customer is the holy grail of retention. This post contains video, click to play]. Image source ). Bonus: Exit interviews.

Retention 83

Retention Email Customer Aggregator 83

Up and Running

FEBRUARY 18, 2021

Customer acquisition drives sales and profit margins and it needs to be measured and balanced together with the customers’ lifetime value (LTV). This article explains how businesses can resist one of the top startup killers known as high customer acquisition costs (CAC). Customer retention. Retargeting and remarketing.

Acquisition 127

Acquisition Cost Affiliate Customer 127

ConversionXL

JULY 28, 2021

Automatically collected events such as scrolls, site search, video engagement, and outbound clicks that can be enabled or disabled to suit your website or app. For example, if you’ve just released a new blog post, video, or product, real-time will let you quickly analyze how it’s performing. Enhanced measurement events.

Analytics 146

Analytics Artificial Inteligence eCommerce Audience 146

ReadWriteStart

MARCH 3, 2021

The idea here is to develop “content” in the form of blog posts, whitepapers, eBooks, photos, illustrations, videos, podcasts, and anything else that can inform and/or entertain your audience. The Prioritization of Customer Retention. Most of the strategies on this list prioritize customer acquisition, and rightly so.

Early Stage 125

Early Stage PPC Retention Churn Rate 125

Both Sides of the Table

SEPTEMBER 19, 2011

Equally, the streaming business has got to accelerate content acquisition, focus on customer retention, improve streaming technologies to make it better for users / worse for competitors, and they’ve got to continually improve the UI. Who says that “all you can eat&# pricing is the right one for a streaming service?

Los Angeles 329

Los Angeles Revenue Retention Acquisition 329

Hunter Walker

AUGUST 10, 2023

Here’s what I’m purposefully excluding: SPACs, crypto, founder/investor secondary that didn’t include the team, potential fraud, soft-landings dressed up as acquisitions, never compensated their teams with equity, etc. No one is snickering now.

Founder 81

Founder Equity Acquisition Retention 81

Both Sides of the Table

OCTOBER 8, 2014

This method was perfected by Gil Elbaz and his team at Applied Semantics in LA and in what some have called “ the most important acquisition ever made by Google ” they acquired the company for $102 million before Google had even IPO’d. Many of the early winners sold for north of a half a billion dollars.

Los Angeles 376

Los Angeles Silicon Valley Entrepreneur Seattle 376

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Hearpreneur

JANUARY 30, 2022

Companies offer incentives such as signing and retention bonuses as well as unique job perks and flexible scheduling. The traditional push marketing approach has given way to a new approach that entails engaging customers through social networking, blogs and video. #6- Recruit and retain employees. Photo Credit: Adam Wood.

Entrepreneur 124

Entrepreneur Green Technical Review Social Media 124

ConversionXL

APRIL 4, 2017

Paid Acquisition. You’re undoubtedly familiar with paid acquisition, as it’s the digital equivalent of traditional advertising. Here are some resources to learn more about paid acquisition: Customer Acquisition Master Course (includes SEO). When Does Paid Acquisition Work for SaaS Startups?

Channel 118

Channel Marketing Viral SEO 118

Hearpreneur

JANUARY 19, 2022

Especially during challenging times, retention is significantly more crucial than acquisition. Remote management and sharing platforms, video calling software, and group chats have become a norm, and have proven quite convenient. New techniques such as collaboration tools and video conferencing were introduced.

Entrepreneur 120

Entrepreneur Metrics Technical Review North America 120

ConversionXL

AUGUST 23, 2017

Their customer journey maps the following path from Discovery to Sales, and Retention. If this is met, then the customer proceeds to the Retention phase, where they want to see return on investment. Social is the main acquisition channel for the site, so the inflection points of the customer journey often start here. IdeaRocket.

Customer 130

Customer Channel Design Retention 130

The Startup Magazine

JANUARY 16, 2024

Posting visually appealing content, such as countdown graphics, teaser images, or sneak peek videos, helps build anticipation. Firstly, these time-sensitive promotions can act as catalysts for customer acquisition and retention, fostering a sense of loyalty among those eager to capitalize on exclusive deals.

Flash 118

Flash Sales Campaign Social Media 118

ReadWriteStart

OCTOBER 2, 2023

A SaaS UX design that is intuitive, efficient, and enjoyable can significantly impact user satisfaction, retention, and overall success. Zoom : Zoom provides a user experience that lets users quickly and easily join and host video meetings. Customer acquisition cost (CAC): CAC is the money a company spends to acquire a new customer.

Design 105

Design Product Churn Rate Architecture 105

ConversionXL

FEBRUARY 3, 2022

They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts. This is a broad goal, so you’ll need to uncover experiments that improve any metric influencing purchasing behavior and retention. a live stream with an influencer on social media).

Framework 102

Framework Marketing Acquisition Retention 102

Up and Running

APRIL 17, 2018

Retention: the customer is satisfied with your product and or your brand and continues to patronize your business. Think about surveys, heatmaps, A/B testing, and remote user feedback (users test your website at home and then send back feedback in the form of videos, screenshots, or a simple email). Be customer-centric.

SEO 80

SEO eCommerce Analytics Software Review 80

Duct Tape Marketing

AUGUST 23, 2023

Lloyed explores the intricate art of harnessing the community’s strength as your ultimate acquisition channe l, brand differentiator, feedback source, retention lever, and catalyst for transformative change. So if those of you that watch the video clips, I know those of you listening won't, but I love your hat.

Community 54

Community Kuwait Cofounder Bootstrapping 54

ConversionXL

FEBRUARY 28, 2019

This post contains video, click to play]. He also hosts the highly-acclaimed Ecommerce Influence Podcast, where he shares advanced acquisition and retention strategies for fast-growing online brands. Three things that you’ll never beat Amazon on Price, Convenience, or Selection. Think outside of the box with your strategy.

eCommerce 91

eCommerce Retention Austin Acquisition 91

ConversionXL

DECEMBER 7, 2017

Say you have 1000 customers and $1000 to spend on customer retention and loyalty. And once I took customer acquisition costs into account, this segment was unprofitable and negative-LTV. These numbers are not uncommon for tripwire marketing retention campaigns. They represent photos; you want the video.

Bankruptcy 106

Bankruptcy Marketing Campaign Intellectual Property 106

A Smart Bear: Startups and Marketing for Geeks

JULY 23, 2013

Even with a great retention rate (e.g. time to earn back the revenue to cover all your customer acquisition expenses) 75% annual retention. But for the few who do, they can maintain growth rates of X%/yr where X is much larger than cancellation, and do so with very little acquisition costs. ” It’s worse.

Business Model 335

Business Model .Net Revenue IPO 335

ConversionXL

OCTOBER 23, 2015

Anyone who is familiar with the ResearchXL model will know that the two go hand-in-hand to deliver insights… Let’s say your problem is customer acquisition (you’ve seen the numbers). 49 / video, $99 / video after your first 10 videos. TryMyUI – “Watch videos of real people using your website.”. $35

Conversion 48

Conversion Retention Audience Software Review 48

VC Cafe

JULY 15, 2021

Youtube/ Tiktok/ Twitch influencers – while it can be considered part of social media, the use of influencers, particularly in video/streaming platforms has been a recent addition to the app distribution arsenal that so far justifies the ROI. That said, the new privacy settings of iOS 14.6 It can also backfire, so execution is key.

Mobile 190

Mobile Social Media Distribution PR 190

Duct Tape Marketing

JANUARY 24, 2024

Creating a thriving online community requires more than just a platform – it demands a strategic approach to engagement, growth, and retention. Dive into the retention strategies employed by platinum communities, emphasizing consistent new member acquisition, onboarding excellence, and delivering ongoing value. That sucks?

Community 87

Community Video Audience Audio 87

Seeing Both Sides

FEBRUARY 25, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. For instance, should resources go to user acquisition or to combatting churn? Earned Media: SEO, PR, Word of Mouth.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. For instance, should resources go to user acquisition or to combatting churn? Earned Media: SEO, PR, Word of Mouth.

Management 20

Management Analytics Technical Review Framework 20

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105