Startup Professionals Musings

JUNE 15, 2016

With today’s overload of information from digital as well as conventional sources, even the best new solutions and services won’t get traction without real marketing. Digital marketing is the cost-effective place to start, utilizing the internet, mobile phones, display advertising, and other digital mediums.

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Marketing Social Media Channel Startup 120

www.usatoday.com

JULY 16, 2012

Entrepreneurs have also tapped sharing platforms to directly market their goods and services, somewhat blurring the line between unadulterated peer-to-peer co-ops and direct sales channels. Airbnbs (move) quieted a lot of conversations," Shapiro says. To find out more, read the FAQ and Conversation Guidelines. . .

San Francisco 105

San Francisco Technical Review Zimbabwe New York City 105

ConversionXL

MAY 3, 2017

Facebook is, by far, the most promising social advertising platform for E-Commerce purposes — the site has 1.86B users , an average ROI on targeted ads of 152% , and is responsible for 85% of all social media e-commerce. In April of 2017, Facebook announced that there were more than 5 million active advertisers using their ad platform.

San Jose 133

San Jose Customer Database Campaign 133

www.chancebarnett.com

MAY 10, 2011

Testimonials- these are the tried and true workhorses of the direct marketing and copywriting world. For your copywriting bootcamp, get all 3 of these books and study them regularly as you’re writing copy: Ogilvy On Advertising, Tested Advertising Methods and The Ultimate Sales Letter. And the images don’t need to be big.

SEM 47

SEM Email Los Angeles Conversion 47

YoungUpstarts

MAY 25, 2017

When it comes to marketing your startup, you most likely have all the usual methods covered – creating a website and blog, creating social media marketing, setting up an email marketing list, and perhaps even placing advertisements on other popular websites and blogs in your industry.

Marketing 124

Marketing Social Media Media Advertising 124

Rob Go

AUGUST 10, 2011

For the most sophisticated brand marketers, this is accomplished through Marketing Mix Modeling where they can directionally attribute a dollar spent to the short-term return in sales. Direct marketers and retailers take a more direct path in ROI, directly attributing sales to a particular channel.

Advertising 62

Advertising Valuation Channel Distribution 62

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

I began placing advertisements on the website. Would you be interested in advertising on my website?” and I got a handful of advertisers who said yes. I still made money from advertising that went on the website. I then went and found a university student who was interested in internet marketing.

Technical Review 76

Technical Review Software Review Prospectus Audience 76

YoungUpstarts

MAY 24, 2012

In a “hyperconnected, ultra-competitive, and supercluttered marketplace”, doing more of the same big idea advertising on mostly mainstream media channels isn’t going to work anymore. Start in places where conversations are already happening. Use direct marketing and promotions to encourage purchase.

Social Media 145

Social Media Channel Curation PR 145

Occam's Razor

JANUARY 28, 2013

Security Choice: The Power of Conversion Through Transparency. The price is easy to see, colors easy to find and change, micro conversions cleverly tucked under the Add To Cart button. Micro-conversions FTW! Security Choice: The Power of Conversion Through Transparency. Shopbop: (Luxury) Ecommerce and Branding Done Right!

Web 164

Web Design Marketing Security 164

Duct Tape Marketing

OCTOBER 27, 2017

If you’re advertising in your neighborhood with billboards or on the local radio or TV channel, make it easy for leads to contact you for more information. Here’s what they advertised-. Get more responses to direct mail. Texting can even give that old classic, direct marketing, a new spin. Get a free burger!

Marketing 50

Marketing Redemption Channel SMS 50

ReadWriteStart

NOVEMBER 12, 2010

an advertising and mobile services company that has subscribers and vendors as customers. Subscribers opt-in to receive advertising specials based on their interests, like coupons, special offers, etc. He launched last week, and through Google and Facebook advertising he has acquired 1,800 subscribers so far.

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Tanzania Africa Entrepreneur Startup 128

ConversionXL

DECEMBER 13, 2018

Not surprisingly, Google has case studies detailing strong improvements: Panasonic used GA360 to increase the return on advertising spend (ROAS) by 30%. In the example below, the eye icon represents display impressions: View-through data sheds light on potential catalysts for conversions from direct or organic sessions.

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Analytics Cloud Audience Campaign 126

Steve Blank

OCTOBER 7, 2015

— Jane Moritz owns Challah Connection now, but previously founded her own direct marketing agency, DMTG, which she ran with her husband. Maybe a month or so before my second son was born, Josh was very unhappy in a job … at another direct marketing agency in (New York) city. If you can’t hear the clip, click here.

Entrepreneur 120

Entrepreneur New York Cofounder New York City 120

Seeing Both Sides

DECEMBER 20, 2010

But haven’t we seen this movie before in the world of direct marketing? History has shown nearly every major new direct marketing paradigm sees impressive initial response rates, but depressing response rates over time. For example, when display advertising was innovative in the late-1990s (imagine websites without ads?),

Direct Marketing 50

Direct Marketing Database Advertising Email 50

ConversionXL

MARCH 29, 2016

Many are classic advertising examples, but you can easily apply these to your website. In the beginning of the book, they offer a sort of framework for marketing to the old brain. So what the authors really mean here is ‘customer-centric’ What kills conversions is being too self-centered about your company and features.

B2B 48

B2B Framework Audience Advertising 48

Duct Tape Marketing

DECEMBER 17, 2019

So I think that the big, big thing that people really get wrong about social media, and this is the real impetus behind why I created this book is that people mistake… They think that social media is a tool for what we call direct marketing and not really for brand marketing. So I think of direct sales.

Social Media 39

Social Media Media Framework Advertising 39

Occam's Razor

SEPTEMBER 19, 2011

We have to do Email Marketing. We have to do location-based advertising to squarefour people. We can't forget Mobile advertising. Smart Marketers work hard to ensure that their digital marketing and advertising efforts are focused on the most impactful portfolio of channels. We have to do Paid Search.

.Net 119

.Net Campaign Channel Analytics 119

crowdSPRING Blog

SEPTEMBER 25, 2011

In the past year you have probably handed out and received literally hundreds of these tiny leaflets – an ongoing marketing effort that we don’t often think of as marketing. Not a bad way to measure conversions of a very different sort. But what we don’t do is treat that little 2″x3.5″

Lean 112

Lean Marketing Public Relations Small Business 112

Occam's Razor

JANUARY 30, 2012

Finally, you bring together Conversion Rate with the Goal Value delivered by the Social obsession. I would like an alert when goal conversion rate for any day is greater than 25%. Try to look at your top 25 campaigns and compare conversion rate. Once they scroll, the chances for goal conversion go down dramatically.

Analytics 145

Analytics Metrics API Web 145

Duct Tape Marketing

MAY 9, 2017

Or do you care that they click your phone number from a mobile SERP or click for driving directions to your business or have their self-driving care take you to the front door. So I think your website is still important and I wouldn’t encourage anyone to think of it as anything but that.

Search 31

Search Technical Review SEO Small Business 31

VC Adventure

FEBRUARY 23, 2010

VCIR Launches 20 Promising Companies/Page 2 · Cool Energy is an energy technology company that has developed a 100% clean conversion engine that transforms heat to electrical power for solar-based combined heat and power home applications and for waste heat recovery. TopSchool, Inc.

Venture Capital 52

Venture Capital Colorado Mezzanine Wyoming 52

VC Adventure

FEBRUARY 23, 2010

Cool Energy is an energy technology company that has developed a 100% clean conversion engine that transforms heat to electrical power for solar-based combined heat and power home applications and for waste heat recovery. Clementine Arts markets the first full line of natural art supplies for children. TopSchool, Inc.

Venture Capital 52

Venture Capital Colorado Mezzanine Wyoming 52

Duct Tape Marketing

OCTOBER 30, 2019

So Dan is, as you and I know, but he’s the author of Edgy Conversations, both the blog and the book, and he’s a top blogger in the sales space. That happens, but then consider, let’s say, I think you probably know Dan Waldschmidt? John Jantsch: Yes. Stu Heinecke: Yeah. That’s amazing. ” “What do you do?”

Marketing 32

Marketing Campaign Naming Sales 32

ConversionXL

APRIL 20, 2016

If you’ve got the time, watch his poetic “Modern Man” routine: Comedians like Carlin rail against the softening of language, the vague generalities that (mostly) marketers thrust into public discourse. Today, many people poke fun at startup jargon , business jargon , and even conversion optimization jargon. BMW and Lexus, of course.

B2B 48

B2B Audience North America Boston 48