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Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

Search engines are vital for discoverability. Google’s Public Search Liaison Danny Sullivan has openly pushed back against those who want subscription-only content flagged in search results: Our automated systems try to present the best information in relation to a search topic, as people expect us to do as a search engine.

SEO 122
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EU Cookie / Privacy Laws: Implications On Data Collection And Analysis

Occam's Razor

For example, people are really shocked when they hear that even with no web analytics or advertising analytics tool on a site their behavior on the site gets automatically logged into server web logs. Information like IP address, the page requested, time stamps, browser ids and more are stored. DoubleClick, Microsoft and more).

Analytics 130
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26 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

There’s a formula in advertising where cool companies have animals and colors, or some particularly majestic phrase that represents opportunity and creativity. Several “experts” in marketing and advertising, and IP lawyers, tried to talk me into changing it. Geiger, Twelve31 Media, LLC ! #3- 3- My name and the work we do.

Naming 150
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Google Analytics Health Check: Is Your Configuration Broken?

ConversionXL

Is site search tracking turned on? Is the office IP address filtered out? Are the IP addresses of your affiliates filtered out (agencies, freelancers, etc.)? Are the IP addresses of your affiliates filtered out (agencies, freelancers, etc.)? Is your home IP address filtered out? Is eCommerce tracking turned on?

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How To Use Immersion To Create Amazing Experiences

Duct Tape Marketing

A four-time tech entrepreneur, his most recent company Immersion Neuroscience is a software platform that allows anyone to measure what the brain loves in real-time to improve outcomes in entertainment, education and training, advertising, and live events. Click on over and give us a review on iTunes, please! Like this show?

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Pick the Perfect Name for Your Startup

mashable.com

They are also limiting in a fast-moving industry like tech, where what you do now might not be what you’ll be doing in a few years. “A Johnson also says that search engine issues have affected the style of names. People consciously try to create names with unique keywords so theirs will be the only result in targeted Google searches.

Naming 94
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6 Ways to Recruit Talent for Startups

mashable.com

The mailing list works in two ways: Every two weeks the 10 most interesting listings are e-mailed to more than 40,000 startups on the “Help a Startup Out Digest” listserv, and every week the best technical listings are sent to the “Hackers Digest” listserv. Pros: The search bar makes finding info a snap.

Coder 60