article thumbnail

If you build it, they won't come, unless.

A Smart Bear: Startups and Marketing for Geeks

Ask a technical founder about his startup, and he'll proudly describe his stunning software — simple, compelling, useful, fun. Great," I always exclaim, sharing the thrill of modern software development, "so how will people find out about this brilliant website?". I know of no companies who have " gone viral " because of buttons.

article thumbnail

7 Ways To Improve Return On Your Marketing Investment

Startup Professionals Musings

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Display advertising.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

From Agency to Enterprise Software: The Evolution of Buddy Media

This is going to be BIG.

The other day I wrote a post about the lack of Enterprise Software disruption coming out of NYC —and a lot of people responded that I wasn’t citing Buddy Media. When I looked at the site, it had the term “Social Enterprise Software” written all over it.

Software 112
article thumbnail

From Subscribers to Revenue: A Tactical Guide To Mastering Newsletters

Duct Tape Marketing

Uncover diversified monetization strategies, including advertising, consulting, and info products, ensuring a sustainable and profitable newsletter business. 20:36] Do you feel like you have a different relationship as an advertiser because of the relationship with your readers?? [21:34] For me, advertising can be kind of seasonal.

Revenue 77
article thumbnail

Test Your Aptitude for Business Internet Jargon

Startup Professionals Musings

Viral marketing. Viral marketing costs real money, but is often worth it. This is how you make money from advertising – someone else runs ads on your site or your blog, and you get paid for everyone who clicks on the ad. Wikipedia started this, but it is also used for technical support, software, and product reviews.

Internet 239
article thumbnail

7 Startup Marketing Strategies To Bring In Customers

Startup Professionals Musings

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Display advertising.

article thumbnail

7 Ways To Attract Customers Without Viral Marketing

Startup Professionals Musings

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Display advertising.

Viral 120