Advertising Software Viral Web 
Startup Professionals Musings
APRIL 16, 2023
Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Display advertising.
Startup Professionals Musings
NOVEMBER 27, 2011
A blog is basically a journal (“web log”) that is published on the web. Viral marketing. Viral marketing costs real money, but is often worth it. This is how you make money from advertising – someone else runs ads on your site or your blog, and you get paid for everyone who clicks on the ad. Streaming video.
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Steve Blank
NOVEMBER 16, 2009
I was in New York last week with my class at Columbia University and several events made me realize that the Customer Development model needs to better describe its fit with web-based businesses. In it, I got asked a question I often hear: “What if we have a web-based business that doesn’t have revenue or paying customers?
Startup Professionals Musings
OCTOBER 30, 2010
A blog is basically a journal (“web log”) that is published on the web. This is how you make money from advertising – someone else runs ads on your site or your blog, and you get paid for everyone who clicks on the ad. Viral marketing. Viral marketing costs real money, but is often worth it. Pay per click (PPC).
This is going to be BIG.
JUNE 19, 2012
The other day I wrote a post about the lack of Enterprise Software disruption coming out of NYC —and a lot of people responded that I wasn’t citing Buddy Media. When I looked at the site, it had the term “Social Enterprise Software” written all over it.
Startup Professionals Musings
JULY 20, 2020
Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Display advertising.
Startup Professionals Musings
AUGUST 6, 2016
Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Display advertising.
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