ConversionXL

MAY 19, 2020

If driving revenue or new customer sign-ups is top priority, focus on building content that bolsters the Purchase stage of the funnel, such as: Testimonials ; Customer recommendations; Demos. Take Mailshake, an email marketing automation program. What background knowledge do customers need to use your product or service?

Differentiation 129

Differentiation Sales Email Metrics 129

Up and Running

FEBRUARY 18, 2021

We’ll cover the following strategies: Retargeting and remarketing Partner programs A/B testing Customer retention Automated processes. For these queries, you have to choose your data source and date range as well as what metrics and dimensions you want to include. Partner program. Benefits of having a partner program.

Acquisition 127

Acquisition Cost Affiliate Customer 127

ConversionXL

MAY 27, 2022

The metrics. Vanity metrics are less important. Inside sales CRM Close.io , for example, grew its company to $6+ million in annual revenue with thought leadership-fueled content marketing. Of those, 72% say they directly impact pipeline and revenue. Any affiliate could host a webinar, no matter how small the audience.

Demand 115

Demand Affiliate Audience Leadership 115

www.clickz.com

JANUARY 7, 2013

Ad Industry Metrics. To get your 2013 marketing plans on track to increase revenues, here are seven social media tactics based on solid research that you need now. She has over 20 years experience helping clients increase profitability by developing innovative marketing programs to acquire and retain customers based on solid analytics.

Social Media 86

Social Media Media B2C New York 86

Occam's Razor

JULY 18, 2011

You must use metrics that are unique to the medium. Ready for the best email marketing campaign metrics? So for our email campaign analysis let’s look at metrics using that framework. Optimal Acquisition Email Metrics. Allow me to rush and point out that this metric is usually just directionally accurate.

Metrics 137

Metrics Campaign Email Marketing 137

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ Remember: Engagement is not a metric, its an excuse. ]. The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency. You can compute two important metrics: Likelihood to Recommend / Brand Lift.

Campaign 128

Campaign Analytics Metrics Search 128

crowdSPRING Blog

MAY 1, 2013

But marketing, when planned and executed correctly, can also lead to more sales and revenue. We’ll look at relevant metrics to help you assess whether a specific marketing channel could work for you, and also highlight additional resources to help you get a better understanding of that channel. Affiliate Marketing.

Small Business 107

Small Business Marketing Affiliate PPC 107

Seeing Both Sides

FEBRUARY 25, 2016

Growing revenue and profits is a core objective of most companies, and it is the responsibility of every function to contribute to the pursuit of this goal. This task is accomplished through the selection of key performance indicators, and the development of reports on these metrics for consumption across the organization.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

Growing revenue and profits is a core objective of most companies, and it is the responsibility of every function to contribute to the pursuit of this goal. This task is accomplished through the selection of key performance indicators, and the development of reports on these metrics for consumption across the organization.

Management 20

Management Analytics Technical Review Framework 20

Steve Blank

MAY 3, 2011

Last week the teams tested their Revenue Models hypotheses: what are customers willing to pay for? Their initial customer segment were upwardly mobile professionals with $2-10K discretionary purchases/year (excluding travel,) and their revenue model was affiliate program fees. All the teams have crossed the Rubicon. .

South Dakota 223

South Dakota Business Model Lean United States 223

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. So in this context go back to your page report (from step 1 where you applied the organic segment) and look at the $Index [which is: (goal value + e-commerce revenue) / unique views of the page you are analyzing].

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

JULY 16, 2019

Is this a lead-gen campaign or a campaign to push a new affiliate program ? Once you understand the goal, you can move on to the research—how you’ll achieve it and the specific targets and metrics that indicate “success.”. Is it a nurture track to convert leads into paying customers or a brand play to increase awareness?

Framework 114

Framework Management Marketing Campaign 114

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). The answer to that question has such an incredible impact on the execution strategy of that marketing program. Oh, that makes sense.

Framework 163

Framework Marketing Metrics Audience 163

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 17, 2011

As a preamble to the metrics, it’s useful to know what you’re measuring and why it’s vital. We had a spike in this metric in February at WP Engine when our Internet provider themselves had a datacenter-wide catastrophe which brought us down for twelve hours; of course not all spikes will have such obvious causes.

Business Model 245

Business Model Metrics Engineer Technical Review 245

Occam's Razor

FEBRUARY 10, 2016

I can report on pageviews and bounce rates and sessions and all the other lovely metrics we normally obsess about. Now, all those other metrics suddenly have a purpose and context. Or, revenue or AOV, depending on what you've identified as supreme in your Digital Marketing and Measurement Model.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

Occam's Razor

AUGUST 9, 2016

Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. At this point you'll be a little confused about some metric or the other. Go, read one of the best pages in the Analytics help center: Understanding Dimensions and Metrics.

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

JUNE 16, 2015

So today really, when you think about my journey six, seven years now, I was truly honored to be able to work for companies like [inaudible 00:02:43] com, kind of incubating their global personalization and behavioral targeting program from baby to seed to be successful. Same thing with AB testing program. First thing is, goal.

Video 48

Video Analytics SCRUM Metrics 48

Occam's Razor

JUNE 6, 2007

Bonus: Interactive CD: Contains six podcasts, one video, two web analytics metrics definitions documents and five insightful powerpoint presentations. The book contains a cd with six podcasts, one video, two web analytics metrics definitions documents and five insightful powerpoint presentations. [If Bonus: Interactive CD.

Analytics 60

Analytics Web Affiliate Metrics 60

Occam's Razor

APRIL 21, 2014

If you can fix that, more revenue will immediately flow into your client's bottom-line. I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business.

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

OCTOBER 4, 2021

But that alone is too general, so it’s important to get specific by setting clear metric objectives. total revenue / total spend). total revenue / total spend). For example, Coinbase offers customers and their friends $10 worth of Bitcoin for every referral: . This can be used to fine-tune future campaigns: Image source.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

OCTOBER 30, 2019

The Pareto Principle states that you get 80% of your revenue from 20% of your customers. Metric examples: 30-day retention, 60-day retention, 90-day retention, 120-day retention, etc. Metric examples: Login frequency and consistency; Frequency of value experience; Product usage (e.g., Speed to first value experience.

Retention 101

Retention Metrics Churn Rate Acquisition 101

ConversionXL

OCTOBER 21, 2014

Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. If every business were as “data-driven” as they claimed & held actually held accountable to increasing quantifiable metrics – a lot of people would be out of a job. 15% of companies don’t track ROI (Return on Investment).

Analytics 113

Analytics Software Review Metadata Campaign 113

Occam's Razor

AUGUST 12, 2013

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. So, the campaign could be Social, Organic Search, Email, Display, Affiliate, Referring Site … anything really. Campaign is defined as anything but Direct traffic.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Recommend metrics / KPIs you can use based on the size of your company. Best Metrics / KPIs for Small Business Websites. Obsess about this metric.

Metrics 151

Metrics Web Analytics CPA 151

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

I had about 500 members join the first program, and grew it to 1,000 members, and that’s why I can quote those numbers basically. Adding Ad Revenue. I hired those writers, the traffic increased, I started getting more revenue from advertising, and the income increased to about $1,500 per month as a result of that.

Technical Review 76

Technical Review Software Review Prospectus Audience 76

ConversionXL

OCTOBER 30, 2019

The Pareto Principle states that you get 80% of your revenue from 20% of your customers. Metric examples: 30-day retention, 60-day retention, 90-day retention, 120-day retention, etc.; Metric examples: Login frequency and consistency; Frequency of value experience; Product usage (e.g., Image source ). Renewal rate. Reactivation.

Retention 48

Retention Metrics Churn Rate Acquisition 48

Up and Running

APRIL 6, 2015

Growing a company, generating recurring revenue, and creating loyal customers is no mean feat, regardless of your budget, or the number of employees at your disposal. The key metrics in the ownership economy are conversion rate, transaction size, and economies of scale. From privacy to belonging . US entries only.

Revenue 60

Revenue Affiliate Community Retention 60

VC Adventure

MAY 14, 2020

As I wrote about at the beginning of the week, the SBA has made a mess of the Payroll Protection Program. Yes, there are some challenges to parts of the structure of the program , but I was referring in that post to the SBAs implementation of the program and the varied guidance they’ve given since the program’s launch.

SBA 83

SBA Programming Affiliate Lean 83

ConversionXL

MARCH 20, 2015

Use enhanced ecommerce and product performance metrics like propensity to purchase – which products are most viewed and engaged with? what your boss says is most important for revenue is where you’re going to focus your energy but you don’t know if this is the solution will really be the road to actual profit. Decision problem ?

Analytics 48

Analytics Texas Conversion Mobile 48

ConversionXL

APRIL 22, 2015

The success of your testing program is a sum of these two: number of tests run (volume) and percentage of tests that provide a win. SaaS, ecommerce, lead gen, affiliate models. If you want me to teach it to you, sign up for my next coaching program ). This is not where the difficulty lies. B2B and B2C. It just makes sense. (If

Analytics 48

Analytics Technical Review Conversion Framework 48

The Next Web

DECEMBER 20, 2013

Whereas with Gumroad and Sellfy I can see who bought what, and both services save those email addresses into a mailing list or export as a CVS file that I can import into any other mailing list program. With an indie, if you have an affiliate program, the money an affiliate makes (even if it’s you) comes off of your cut instead.

Sales 150

Sales Affiliate Audience Audio 150

Startup Lessons Learned

SEPTEMBER 28, 2008

In fact, in the early days, when IMVU would experience unexpected surges of revenue or traffic, it was inevitable that every person in the company was convinced that their project was responsible. When something works, its too easy to invent a story about how that was your intention all along. When will you be speaking? Amazon PostRank

Lean 68

Lean San Francisco Continuous Deployment Startup 68

marketingland.com

OCTOBER 8, 2012

Affiliate Marketing. 8 Ways We Deceive Ourselves With Metrics (And How To Avoid Them), Part I. and particularly people involved in metrics and evaluation of “how did we do this week/month/quarter?” or in the cases of metrics and analytics, to increase the positive metrics you want more of ? Analytics |.

Metrics 47

Metrics Analytics Search Affiliate 47

practicetrumpstheory.com

JULY 14, 2010

First, what is an actionable metric? An actionable metric is one that ties specific and repeatable actions to observed results. This distinction carries over to metrics too. Note: Some of you might have noticed that I swapped Revenue with Referral from Dave’s version.

Metrics 51

Metrics Lean Retention Startup 51

The Next Web

MAY 5, 2013

Growth hackers utilize analytical thinking, product engineering and creativity to significantly increase their company’s core metric(s). ” Basically, all they are trying to do is to make their primary metrics go up and to the right. Thus the term growth hacking. — Image credit: Thinkstock.

Marketing 165

Marketing Viral SEO Analytics 165

Occam's Razor

JANUARY 9, 2012

If you are doing lame stuff, why try harder in an analytics context by asking for Economic Value or Visitor Loyalty or Conversation Rate or a thousand other super powerful and insightful metrics ? With every passing day that strategy now ensures we are rejecting tons of revenue and tons of prospective customers. Paid search.

Marketing 140

Marketing Analytics Web Channel 140

ConversionXL

MARCH 5, 2014

Truth is, it was mostly propaganda designed to sell high-level executives new customer loyalty programs. It appears that LTV should be about 3 x CAC for a viable SaaS or other form of recurring revenue model. 20 x 12 months x 3 years = $720 in total revenue (or $240/year). and ITEM Group all “found” similar data.

Customer 133

Customer Churn Rate Retention Acquisition 133