Remove Aggregator Remove B2B Remove Marketing Remove Operations
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B2B Marketplaces Revisited

Version One Ventures

boom – expectations were high for B2B (product) marketplaces. Yet today, the world of B2B marketplaces still lags far behind its B2C counterpart. By reducing the friction for North American companies to find suppliers in China, they’ve been the most successful B2B marketplace to date. Alibaba is an exception.

B2B 213
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A Quick Primer on B2B Conversion Optimization

ConversionXL

Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. It’s called Optimizing for B2B.

B2B 48
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The “Curse of Knowledge”: How Expertise Can Hurt Marketing

ConversionXL

Marketers are intimately familiar with their industry and product. The curse of knowledge in marketing. In marketing, the implications are obvious. Marketers often fall victim to the curse of knowledge because they are: Intimately familiar with their own product; or Selling a complex/technical product to a less-savvy audience.

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14 Interesting Findings From The Startup Genome Project

YoungUpstarts

Investors who provide hands-on help have little or no effect on the company’s operational performance. Founders overestimate the value of IP before product market fit by 255%. Startups need 2-3 times longer to validate their market than most founders expect. This underestimation creates the pressure to scale prematurely.

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Tune In, Turn On, Drop Out – The Startup Genome Project

Steve Blank

The solution I’m exploring is a just in time learning methodology that accelerates founders’ learning curve by aggregating relevant content, peers and mentors.&#. Investors who provide hands-on help have little or no effect on the company’s operational performance. Hmm, now I’m getting intrigued.

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NextView’s Greatest Hits

View from Seed

So, we decided to aggregate NextView’s “greatest hits.” Entrepreneurs should know their audience, and most importantly, how savvy it is about the company’s particular market segment.” Your pitch deck is central to fundraising success. What Are Your Valuation Expectations? .” ” (Lee Hower).

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Retooling Marketing in a B2B Company

Venture Chronicles

Ping Identity has gone through a top to bottom transformation in marketing over the last year. A successful organization that fed impressive growth, reaching growth and revenue records year over year, the marketing organization relied on a proven B2B outbound marketing model that precisely measured lead capture rates.

B2B 45