YoungUpstarts

AUGUST 4, 2015

by Melissa Lincoln, Senior Product Marketing Manager at Leadspace. In our experience, having offices in both locations is ideal for a B2B tech company because the complementary strengths of the two locales open the door for fast and sustained growth. However, a B2B tech company based solely in the Bay Area can encounter challenges.

B2B 100

B2B San Francisco Semantic 100

ConversionXL

NOVEMBER 3, 2016

Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. It’s called Optimizing for B2B.

B2B 48

B2B Conversion B2C Sales Cycle 48

View from Seed

APRIL 6, 2021

You have 4-6 years of professional experience as a technology operator, founder, or investor in New York. You will spend the rest of your time working alongside the partners throughout the investment process – analyzing investment opportunities, assisting in market research and diligence, and post-investment portfolio support.

Technical Review 317

Technical Review Software Review Seed Stage Cofounder 317

ConversionXL

APRIL 28, 2021

We stopped requiring users to provide an email address upon signing up—which ultimately meant that we ditched our email marketing efforts altogether. In the time since we decided to stop our email marketing, our business has grown exponentially. If I’m being honest, our user base was growing rapidly with email marketing.

Email 151

Email Product Marketing Cofounder 151

View from Seed

AUGUST 30, 2016

Let me start with a few addresses: 1355 Market Street. These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. Incepted in 2012, Alignable’s platform hit the market in 2014, and since then, we’ve seen hundreds of thousands of business owners in North America join.

Social Media 185

Social Media B2B North America Media 185

ConversionXL

JULY 21, 2022

In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience. What is omnichannel marketing? If you’ve ever received an email with personalized product recommendations or a retargeting ad on Facebook for a product you left in your cart, that’s omnichannel marketing in action.

Customer 118

Customer Marketing Channel Audience 118

View from Seed

JULY 6, 2020

You have 4-6 years of professional experience as a technology operator, founder, or investor in New York. You will spend the rest of your time working alongside the partners throughout the investment process – analyzing investment opportunities, assisting in market research and diligence, and post-investment portfolio support. .

Technical Review 257

Technical Review Software Review Hiring Seed Stage 257

The Startup Magazine

NOVEMBER 22, 2022

She realised the revenue operations market was booming, especially within the tech industry, and therefore wanted to explore what is largely an untapped market within the UK and Europe. RevOps, or “Revenue Operations”, is a B2B function that uses automation to help teams make the right decisions to grow their business.

Congo 158

Congo Technical Review Africa Netherlands 158

ConversionXL

JULY 22, 2020

Sales and marketing misalignment reduces revenue, lowers the quality of customer service, and can even dampen company culture. According to The B2B Lead , sales reps spend about 50% of their time prospecting unproductive deals—while missing 80% of the most qualified leads. When sales and marketing are aligned, good things happen.

Sales 90

Sales Cost Marketing Audience 90

YoungUpstarts

JULY 1, 2015

Do you know what Inbound Marketing is? Keen to use inbound marketing to improve your marketing ROI? Pioneered by co-founders of HubSpot Brian Halligan and Dharmesh Shah, inbound marketing is a leading Business-to-Business (B2B) digital marketing strategy. What is Inbound Marketing?

Software Review 100

Software Review Marketing Social Media B2B 100

Duct Tape Marketing

MAY 25, 2022

Transforming Marketing With Artificial Intelligence written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Paul Roetzer. In this episode of the Duct Tape Marketing Podcast , I interview Paul Roetzer. 5:18] How will AI impact the marketing profession? [7:21]

Artificial Inteligence 90

Artificial Inteligence Marketing Cofounder SMS 90

ConversionXL

APRIL 1, 2019

Marketers are intimately familiar with their industry and product. The curse of knowledge in marketing. In marketing, the implications are obvious. Marketers often fall victim to the curse of knowledge because they are: Intimately familiar with their own product; or Selling a complex/technical product to a less-savvy audience.

Technical Review 133

Technical Review Marketing Software Review Audience 133

View from Seed

SEPTEMBER 18, 2019

As the company progresses through product market fit (PMF), you will want to highlight other key senior hires required to scale and round out the functional expertise of the exec team. Enterprise SaaS/B2B software – account executives (AEs) and sales developement reps (SDRs).

Part-Time VPE 195

Part-Time VPE Seed Stage CTO Hire Forecast 195

View from Seed

OCTOBER 24, 2019

This means being really conservative with your cash burn early on until you have clearly found product/market fit. But the best founders I know almost always operate as though they have much less money in the bank, and won’t scale burn until they are super confident in their product/market fit. Experienced founders: B2B.

Dilution 149

Dilution B2B Burn Rate Early Stage 149

YoungUpstarts

JANUARY 15, 2019

by Joseph Brady, Senior Director of Digital Marketing for Reliant Funding. Starting a business, growing it and sustaining in the market are the three chapters of a small business story. This strategy of IBM started to fail once the market was filled with clones and fakes of their products. Exhibit Operational Success.

Small Business 196

Small Business Software Review Technical Review Viral 196

Steve Blank

APRIL 1, 2020

If you’re a CEO who can’t quickly bias yourself for action and if you wait around for someone to tell you what to do, then your investors, or more likely the market, will make those decisions for you. Health of Your Current Target Market(s). Emergence of New Market(s). Operating Numbers. Marketing programs spending.

South Korea 333

South Korea Salary Business Model China 333

View from Seed

FEBRUARY 9, 2022

You have 5-10 years of professional experience as a technology operator, founder, and/or investor. You will spend the rest of your time working alongside the partners throughout the investment process – analyzing investment opportunities, assisting in market research and diligence, and post-investment portfolio support. About NextView.

Technical Review 156

Technical Review North America Seed Stage Bandwidth 156

The Startup Magazine

NOVEMBER 26, 2023

In B2B businesses, account-based marketing (ABM) is a potent strategy that revolutionizes how brands engage with their audience. By focusing on individual accounts rather than casting a wide net, ABM reshapes the marketing landscape, bolstering personalized interactions and fortifying relationships with prospects.

Customer 147

Customer Marketing Campaign Architecture 147

ReadWriteStart

APRIL 8, 2023

Keeping up with trends is the reality show of the e-commerce world, which is constantly developing, gaining a significant market share, and driving online sales. The story behind its substantial growth in the market is simple: people love to shop in the most convenient way possible, and a smartphone is a perfect way to do it.

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

View from Seed

APRIL 8, 2020

Stevens has held roles across verticals such as head of sales, marketing, product, and professional services at five startups over twenty years. He has experience in B2B, supply chain, robotics, SaaS, and IoT spaces. He helps early-stage startups with sales, marketing, and general “go to market” topics.

B2B 156

B2B Angel Investor Vertical Early Stage 156

YoungUpstarts

DECEMBER 17, 2019

His colleagues look to him as a leader with extensive knowledge in B2B and B2C. After Ethereum launched in 2016, that was a key turning point for the market. From grassroots marketing, application development, communications, strategy, public relations and operations consulting, we can assist at any stage of growth.

Technical Review 147

Technical Review B2C Security B2B 147

View from Seed

MAY 24, 2021

You have 4-6 years of professional experience as a technology operator, founder, or investor in New York. You will spend the rest of your time working alongside the partners throughout the investment process – analyzing investment opportunities, assisting in market research and diligence, and post-investment portfolio support.

Technical Review 120

Technical Review Software Review Seed Stage Cofounder 120

Startup Professionals Musings

JULY 15, 2023

People tell me there may be over 8,000 dating sites with scientific matchmaking algorithms worldwide, but I couldn’t find one that focused on scientifically matching companies and people for business-to-business (B2B) relationships. Some executives prefer to operate in solo mode. Look for a match in operating style and work ethics.

Partner 252

Partner B2B Matching Algorithm 252

Startup Professionals Musings

OCTOBER 25, 2020

People tell me there may be over 8,000 dating sites with scientific matchmaking algorithms worldwide, but I couldn’t find one that focused on scientifically matching companies and people for business-to-business (B2B) relationships. Some executives prefer to operate in solo mode. Look for a match in operating style and work ethics.

B2B 388

B2B Matching Partner Algorithm 388

The Startup Magazine

JULY 2, 2019

Instead, they usually turn to B2B businesses that can help them keep their operations running. So, if you’ve been thinking about entering the corporate arena, starting your own B2B business makes a lot of sense. But what B2B business ideas are worth considering in 2019? Marketing agency. Bookkeeping services.

B2B 99

B2B Social Media Design Operations 99

ReadWriteStart

JULY 7, 2021

On the other hand, the global courier delivery market covering Express delivery and Parcel Pickup and Drop services is all set to surpass a whopping $400 billion by 2024 with a growth rate of 8-10% every year. Recognizing the business goals and operational scope of the client firm.

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

Women Entrepreneurs Can

OCTOBER 27, 2021

If you are thinking of starting a new business, or you already run an established one, and you haven’t at least considered the possibility of B2B eCommerce as opposed to simply selling to the general public, then you should at least give it some thought. Here are some compelling reasons for doing so: It’s a Growing Market.

B2B 59

B2B eCommerce B2C Demand 59

View from Seed

APRIL 27, 2020

Like most VC’s, we’ve been engrossed in helping our portfolio company founders navigate these challenging times while thinking through how we will approach this market going forward. Every few years, we try to distill our strategy for founders so that it is clear how we invest and whether things have changed as the markets have evolved.

Cofounder 194

Cofounder Software Review Portfolio Technical Review 194

Women Entrepreneurs Can

NOVEMBER 18, 2023

This is especially beneficial for SMEs that are newer to the market and need more time to prove their creditworthiness. The quick approval process is essential for a smooth operation. This helps businesses manage cash flow better, and it’s usually only available for B2B sellers with known customers who pay invoices on time.

Finance 52

Finance Artificial Inteligence Software Review Security 52

YoungUpstarts

DECEMBER 22, 2020

A recent study from Duke University’s Fuqua School of Business states, “Executives variously defined culture as a company’s tone, operating style, standard of behavior and even the “invisible hand” that guides a firm”. collaborative problem-solving is valued within this organization”), and more.

Artificial Inteligence 165

Artificial Inteligence San Diego Leadership B2C 165

View from Seed

MARCH 3, 2015

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. Below, she shares lessons learned from the earliest days of marketing the company and how this has translated to her second startup role as VP of Marketing at Toast. How did you address that?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

YoungUpstarts

DECEMBER 16, 2019

by Ryan Stevens, head of operations for Clutch. Full-service accounting firms handle your entire accounting operation. Ryan Stevens is head of operations for Clutch, a data and content-driven platform for B2B research, ratings, and reviews. The demands of bookkeeping can leave you short on time for meaningful work.

Software Review 147

Software Review Cash Position Finance Startup 147

YoungUpstarts

APRIL 26, 2017

We spoke to Gogoprint about customer acquisition processes, and in particular the importance of sales teams for B2B-oriented e-commerce. Each individual market differs in many ways, bringing up the challenge of determining appropriate ways to spur sales and find new customers in order to create revenue.

B2B 179

B2B Sales Thailand Malaysia 179

YoungUpstarts

DECEMBER 29, 2019

A B2B research, ratings and reviews platform located in Washington, DC, they provide in-depth client reviews, data-driven content and vetted market leaders. Equally, an app developer that specialises for example in iPhone apps may not grasp the different design patterns for Android or properly leverage that device’s operating system.

Technical Review 147

Technical Review Developer Hiring Software Review 147

YoungUpstarts

JANUARY 10, 2018

by Ryan Gould, Vice President of Strategy and Marketing Services at Elevation Marketing. Few buyers will get excited about a company currently operating at a loss. Buyers love to see a company already performing moderately well— one where a few changes to operations could take itself to the next level.

Valuation 145

Valuation Technical Review Exit Strategy Metrics 145

Brandanew

MAY 14, 2015

As an ongoing series called the Social Expert Speak , today we present insights from @KenHerron , an exemplary social marketer and a leading expert on content and social media. Ken believes that small businesses and startups can have an extreme competitive advantage in content marketing. Ken Herron : Yes, absolutely.

Social Media 100

Social Media Marketing Technical Review Distribution 100

View from Seed

APRIL 20, 2020

market who could benefit from capital and engaged hands-on mentorship from the NextView partnership & extended advisor network. Consumer and SaaS B2B companies that use technology drive a brighter collective future for mass market end users, per our investment approach thesis. Further capitalizing the company for success.

B2B 436

B2B Seed Stage B2C Programming 436