Occam's Razor

JULY 12, 2010

Please click on the above image for a higher resolution version , including all the other metrics.]. You'll note that Tynt's selling point is connected to SEO. The idea that your copied text creates links back to you which in turn creates visits back to you, and per Tynt, better SEO goodness. Say it ain't so! :).

Analytics 96

Analytics Viral Web Mobile 96

ConversionXL

AUGUST 19, 2016

Band-aiding a mobile experience is no longer a possible solution, as 70% of mobile searches lead to action on a website within 1 hour of searching. Inspired by the movie ‘Moneyball,’ MoneyBall syndrome refers to the fact that companies aren’t looking into the right metrics when measuring the effectiveness of their mobile website.

Mobile 48

Mobile Technical Review Software Review Metrics 48

ConversionXL

AUGUST 19, 2020

It’s the same for search engine marketing. SEO has a role. Ask the following six questions to help SEO and PPC teams collaborate—and achieve better results than either could on their own. Are SEO and PPC teams communicating effectively and sharing insights? You wouldn’t hire a brain surgeon to treat your heart condition.

PPC 69

PPC SEO Channel Analytics 69

ConversionXL

NOVEMBER 3, 2016

What Are Your Goals, and What Are Your Metrics? What this means depends on the company, but it can take into account different metrics like pathing, time on site, video engagement, company size, role, etc. There you want to look at things in clumps and aggregates. What types of micro-conversions produce the highest lead values?

B2B 48

B2B Conversion B2C Sales Cycle 48

Duct Tape Marketing

JANUARY 19, 2017

Online Business Directories: How to Use Citations to Build a Successful Local SEO Strategy written by Guest Post read more at Duct Tape Marketing. In the example below I searched for ‘clarks shoe stores austin tx.’ What Are Online Directories and Why Are They Important for Local SEO? and other search engines. Their goal?

SEO 28

SEO Aggregator Iowa Search 28

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ Remember: Engagement is not a metric, its an excuse. ]. The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency. You can compute two important metrics: Likelihood to Recommend / Brand Lift.

Campaign 128

Campaign Analytics Metrics Search 128

Occam's Razor

AUGUST 8, 2011

and partly because all they do is present data in the aggregate (a punishable criminal offence if there ever was one!). As a cure to this malaise, I’ve encouraged y’all to switch to using only custom reports (bring just relevant metrics and dimensions into one place, and throw away 90% of web analytics data that does not apply to you).

Customer 122

Customer Analytics Metrics SEO 122

Occam's Razor

JULY 1, 2013

In the second example there is no site analytics data, that bar chart will tell you that you might be celebrating success too early when it comes to Search while pinpointing for you how high the upper limit is. 2: Quantifying the Missed, Search, Opportunity. Two stories. #1: Content marketing is all the rage, as you are well aware of.

Search 135

Search Analytics PPC Green 135

ConversionXL

MAY 13, 2020

After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. What’s the difference between raw and aggregated data in Google Analytics? Google Analytics, in the free version, provides only aggregated data. Do more and more people use Feature X?

Analytics 85

Analytics Aggregator SQL Cloud 85

Occam's Razor

NOVEMBER 21, 2011

Let's go… In an effort to make search more secure, on Oct. The search queries by these users would hence be encrypted and not available to website owners via web analytics tools such as Omniture, WebTrends, Open Stats, Google Analytics etc. Search engine visits: 27,534. And what kind of search queries are these?

Analytics 136

Analytics Metrics Search Aggregator 136

Up and Running

SEPTEMBER 20, 2012

You can search company accounts going back 20 years (aggregated from UK Companies House) and view millions of company profiles, which have details from a variety of “free, open and paid sources and providers.” Use Tweetdeck or Monitter, which are apps that can help you select and search for trending keywords.

Aggregator 80

Aggregator Database Metrics Internet 80

Occam's Razor

OCTOBER 14, 2014

Any big changes in your marketing/customer acquisition strategy over the last time period (more money doing Search, less money in Email, elimination Facebook as it does not work, etc., Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. Direct Traffic (I get a lot of it!)

Analytics 133

Analytics Vertical Metrics Web 133

Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. "Engagement" Is Not A Metric, It's An Excuse. Defining a "Master Metric", + a Framework to Gain a Competitive Advantage in Web Analytics. Aggregation of Marginal Gains: Recession Busting Analytics!

Analytics 124

Analytics Metrics SEM Web 124

Occam's Razor

AUGUST 9, 2016

Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. SEO & PPC, Because You Should! You can also search for other stuff, like custom reports or attribution models. Awesome, right? Jump-Start Your Learning. Another tip.

Analytics 60

Analytics Metrics eCommerce PPC 60

abovethecrowd.com

OCTOBER 1, 2013

Over 13 years ago, in March of 2000, I wrote a blog post titled “ The Most Powerful Internet Metric of All. ” The key thesis was this: if an Internet company could obsess about only one metric, it should be conversion. As such, it is time to pound the table again – conversion is by far the most powerful Internet metric of all.

Metrics 93

Metrics Conversion Internet Acquisition 93

Occam's Razor

APRIL 13, 2015

Search Queries: Get Your Organic Keyword Data Back! You can simply click on either one of the two above and see the valuable-drilldown view… All the standard Acquisition, Behavior and Outcome metrics you are used to can be leveraged to identify valuable segments. Just see the diversity in user behavior just for SEO.

Analytics 60

Analytics Web eCommerce Metrics 60

Occam's Razor

OCTOBER 31, 2011

I love that the analyst is segmenting the data rather than showing the aggregate trend ("all data in aggregate is essentially crap" – me). The part that is clean is that there is very little overlap between Search Traffic and Referral Traffic. Never Compare Apples to Watermelons. But Mobile is a platform.

Salary 130

Salary Analytics Green eCommerce 130

ConversionXL

JUNE 20, 2019

It’s the second largest search engine in the world, and content from their platform reaches more 18–49 year-olds than any broadcast or cable TV network. In comparison, Facebook Live shows overview metrics like minutes viewed, average percentage completion, and unique viewers.). YouTube shines when it comes to brand awareness.

Hosting 127

Hosting Video Technical Review Software Review 127

Occam's Razor

SEPTEMBER 30, 2008

The first one covered career advice for Stressed "Agency Analysts" and Search Robots messing up your life. I have tried to find some metric that mixes Y/Y and M/M, but to no avail. Here's me comparing performance of this blog over two years for the Visitors metric: Overall happiness reigns, I think.

Analytics 68

Analytics Metrics Search Florida 68

The Startup Magazine

APRIL 25, 2021

According to data, more than 100,000 searches are happening for the keyword’ criminal defense lawyer’ every month. Pursue Long-Term Law Firm SEO. Digital marketing experts think that Search Engine Optimization (SEO) is one of the best strategies to follow for law firms. For more information on this, visit website.

SEO 120

SEO Social Media Search Audience 120

Occam's Razor

APRIL 21, 2014

I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. What would be the future of Adwords marketers with not provided searched query ?

Analytics 131

Analytics Marketing Campaign Metrics 131

Duct Tape Marketing

FEBRUARY 19, 2019

Transcript of What Local Businesses Need to Know About the State of Local SEO written by John Jantsch read more at Duct Tape Marketing. John Jantsch: Perhaps one of the hottest things in marketing today is local SEO. We’re going to talk about their annual State of Local SEO , industry insights for a successful 2019.

SEO 54

SEO Vertical Non-Compete Search 54

ConversionXL

JUNE 21, 2015

Aleyda Solis ( Orainti ): The Ingredients for SEO success in 2015. SEO is not about rankings, it’s about visibility – connect with your target audience, maximize traffic and conversions along the customer journey. Stay away from aggregate metrics – combine, segment, visualize, predict. Data is not easy.

Email 48

Email SEO Campaign Agile 48

The Next Web

MARCH 2, 2014

Measuring the success of your search engine optimization efforts is important to ascertain whether your time, money and efforts are allocated effectively. An increase in traffic to your website is typically a good sign that your company is well-matched for its keyword searches in the search engine results. High quality traffic.

SEO 159

SEO Analytics Social Media Metrics 159

ConversionXL

FEBRUARY 5, 2020

I’ll cover: How to avoid “blank page panic” by using templates; How to turn disparate data points into an intuitive flow; How to save time with data manipulation (and get cleaner data); How to aggregate data from different sources in the same dashboard. SEM and SEO templates. Use the Bar format to represent the metrics.

Analytics 117

Analytics Metrics Affiliate Aggregator 117

Occam's Razor

MAY 20, 2013

At ZQI U, a vast number of students enroll into online-only courses (just like our analytics, PPC, mobile, and SEO Master Certification students at my awesome Market Motive ). As is common in these types of educational companies, aggregators rule the roost. The answer is simple: Aggregators. Let's call them ZQI University.

Analytics 139

Analytics Aggregator Channel B2B 139

Occam's Razor

JANUARY 30, 2012

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things. Not today.

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Recommend metrics / KPIs you can use based on the size of your company. Best Metrics / KPIs for Small Business Websites. Obsess about this metric.

Metrics 151

Metrics Web Analytics CPA 151

ConversionXL

AUGUST 14, 2019

In the panel displayed, select or search for the first data source you want to compare. Select dimensions and metrics you want to compare. The correlation wasn’t a surprise, but it confirmed the success of our SEO campaign. We discovered that news and press activity had a huge impact on people searching for Wimbledon.

Analytics 123

Analytics Metrics eCommerce Search 123

Occam's Razor

AUGUST 6, 2007

So what is this mysterious metric? In Adobe's Site Catalyst bounce rate is not a standard metric, but you are able to create a special custom metric. If you don't fall into those two categories you need to pay very careful attention to this metric. 3: Measure the bounce rate of your search keyword.

Metrics 120

Metrics Analytics PPC Campaign 120

Occam's Razor

JULY 15, 2014

It also handy explanations of the metrics, with key context where necessary. These are your Directors, your owners of the Paid Search strategy, and other functional leaders. These will sound like: Metric x is down because of our inability to take advantage of trend y and hence I recommend we do z. digital performance.

Analytics 159

Analytics Metrics Web Ohio 159

Occam's Razor

MAY 18, 2010

I have said: All data in aggregate is "crap" Because it is. You can imagine then how absolutely heartbreaking it is for me to note that nearly all reporting that I see is data in aggregate. Tons of data "puking", all just aggregates. PS: Our business is in trouble because we are over-reliant on Search!

Analytics 123

Analytics Web Acquisition Metrics 123

Occam's Razor

FEBRUARY 22, 2010

Feel better? : ) When should you start doing paid search advertising for tours to Italy for 2011? What is your "share of search" in the netbook segment compared to your biggest competitor? Go beyond targeting men between the age of 28 and 34, use search behavior and be really smart. 4: Search Engine Data.

Analytics 123

Analytics Securities and Exchange Commission Search Engineer 123

Brandanew

JANUARY 8, 2016

My two go-to Twitter analytics and search tools? Twitter’s own analytics and search. I have tested a lot of tools that do a great job of measuring aggregate data and spitting out a recap, but NUVI has a unique way of score influencers, color coding sentiment, and finding trends in real-time. image credit. Tool 7: Moz Pro.

Analytics 100

Analytics Social Media Marketing Media 100

Cracking the Code

OCTOBER 10, 2008

Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Bessemer SaaS Law #1: Your key monthly business metrics are: CMRR (Committed Monthly Recurring Revenue), Churn, and Cash flow - “Bookings” is for suckers. Brian, Paglo www.paglo.com. Great list! Great list! Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

DECEMBER 3, 2018

The “classic” idea of content marketing—cranking out SEO-focused articles, ranking for hundreds of keywords, generating visitors, leads, and paying customers—doesn’t work in all industries. New, when products are so cutting-edge that few people know they exist, let alone that they should search for them.

B2B 133

B2B Marketing SEO Search 133

Occam's Razor

FEBRUARY 9, 2015

. + Traffic Trends Key Metrics Analysis. Search/Keyword Competitive Performance. Onsite Behavior Key Metrics Analysis. The post outlines eight sources vendors use to collect data: Toolbars, panels, ISP data, search engines, self reported, scraped/indexed, hybrid, and external voc. Traffic Trends Key Metrics Analysis.

Metrics 60

Metrics Analytics Non-Compete Search 60