Duct Tape Marketing

JULY 5, 2018

Local SEO for Lead Generation written by John Jantsch read more at Duct Tape Marketing. SEO tools and strategies are constantly changing. All the while, it’s never been more important that you get found online when people go out there searching – particularly if you’re a local business. Podcast Transcript.

Lead Generation 70

Lead Generation SEO Aggregator Search 70

Duct Tape Marketing

JANUARY 7, 2020

Why Paid Search Must Be Part of Your Mix written by John Jantsch read more at Duct Tape Marketing. If anything, the importance of advertising in general, and of paid search in particular, has increased in the past few years. So let’s take a closer look at paid search. How can paid search assist in lead generation?

Search 71

Search PPC Kansas City B2C 71

David Teten

APRIL 1, 2021

First Round Search , Startupschool , and GSV Passport are examples of comprehensive founder resources from investors. aggregates resources from all the VCs. For example, I suggest it doesn’t make a lot of sense to hire a full-time team member who’s an SEO consultant. AskAnything.VC

Private Equity 78

Private Equity Venture Capital Portfolio Equity 78

Duct Tape Marketing

JANUARY 3, 2018

Why Local SEO is an Important Lead Generation Channel written by John Jantsch read more at Duct Tape Marketing. SEO tools and strategies are constantly changing. All the while, it’s never been more important that you get found online when people go out there searching – particularly if you’re a local business.

Lead Generation 58

Lead Generation SEO Channel Aggregator 58

Duct Tape Marketing

JULY 17, 2019

Not only that, Google will penalize businesses that have incorrect information (or information that doesn’t sync up with the times listed on their website) by not displaying your business in search results. Increasingly, people are finding that these posts are helpful in SEO. New Google My Business Features. Google Reviews.

Software Review 77

Software Review Technical Review Naming SEO 77

Both Sides of the Table

APRIL 4, 2011

How many adds came through organic SEO? For example, if you have developers, content people or SEO folks working on SEO programs you’ll need to allocate their time / costs to this effort. SEO is seldom “free.”. You can find out how to more cost effectively buy search terms (i.e. How many through affiliate deals?

Metrics 346

Metrics Startup Acquisition SEM 346

YoungUpstarts

JUNE 4, 2020

Boosting SEO. One of the main benefits of a carefully written press release is that it can help your site rank higher on search engines. That said, done the right way, press releases can be a powerful SEO tool. Let’s discover why press releases are still an important marketing tool today. Grabbing Attention.

Social Media 207

Social Media Public Relations SEO Aggregator 207

ConversionXL

OCTOBER 27, 2020

On October 15, Google announced that it will integrate more artificial intelligence into its search algorithm, improve visual search, and work on 3D search functionality. This technology will improve 7 percent of search queries across all languages as we roll it out globally. So what’s going on? The sky isn’t falling.

Algorithm 174

Algorithm Search Matching SEO 174

The Startup Magazine

JULY 9, 2020

Improving your visibility and Rankings on Search Engines with SEO. Many startups are using the pandemic to invest in SEO or Search Engine Optimization. SEO is the process of ranking your website for your industry-relevant keywords on search engines. Build your credibility on search engines.

Social Media 90

Social Media PPC Marketing SEO 90

Duct Tape Marketing

FEBRUARY 5, 2022

AlsoAsked – Aggregates data from online searches for SEO, PPC, copywriting, or content research. HubSpot Tools Website Grader – Free website grading tool with recommendations and optimizations to improve your site. Btw – Product-led marketing platform that compares over 10,000 marketing tools and software by category.

PPC 63

PPC Aggregator SEO Search 63

ConversionXL

APRIL 1, 2019

Live chat : You can aggregate data that you collect on audience interactions with live chat representatives or chatbots. Search Engine Journal does this with their blog. Here’s an example: Newbie knowledge: What Is SEO / Search Engine Optimization? They produce content for newbies, experts, and everything in between.

Technical Review 133

Technical Review Marketing Software Review Audience 133

Occam's Razor

JULY 12, 2010

You'll note that Tynt's selling point is connected to SEO. The idea that your copied text creates links back to you which in turn creates visits back to you, and per Tynt, better SEO goodness. Search engines are complicated little beings. The days of just inbound links counting towards SEO goodness are long behind us.

Analytics 96

Analytics Viral Web Mobile 96

www.peterdrew.net

OCTOBER 23, 2010

Trust SEO - Part 7 Seo Bank Automation By Peter Drew 17/10/2010 6:39 pm Hi Steve, We have a very high success rate of great user experiences with the software, even though its such a complex piece of kit. The software is WAY more powerful than it ever was as brute force seo etc. You just need to find the right one for you.

Web Development 40

Web Development Coder Web Developer 40

ConversionXL

AUGUST 19, 2020

It’s the same for search engine marketing. SEO has a role. Ask the following six questions to help SEO and PPC teams collaborate—and achieve better results than either could on their own. Are SEO and PPC teams communicating effectively and sharing insights? You wouldn’t hire a brain surgeon to treat your heart condition.

PPC 69

PPC SEO Channel Analytics 69

Duct Tape Marketing

JANUARY 19, 2017

Online Business Directories: How to Use Citations to Build a Successful Local SEO Strategy written by Guest Post read more at Duct Tape Marketing. In the example below I searched for ‘clarks shoe stores austin tx.’ What Are Online Directories and Why Are They Important for Local SEO? and other search engines. Their goal?

SEO 28

SEO Aggregator Iowa Search 28

Occam's Razor

JULY 1, 2013

In the second example there is no site analytics data, that bar chart will tell you that you might be celebrating success too early when it comes to Search while pinpointing for you how high the upper limit is. 2: Quantifying the Missed, Search, Opportunity. Two stories. #1: Content marketing is all the rage, as you are well aware of.

Search 135

Search Analytics PPC Green 135

ConversionXL

NOVEMBER 3, 2016

There you want to look at things in clumps and aggregates. Depending on your personas and sales process, your content could be a few different things: Long form content has plenty of benefits, like thought leadership, SEO traffic, and authority building pieces. Image Source. Webinars perform particularly well in a B2B context.

B2B 48

B2B Conversion B2C Sales Cycle 48

ConversionXL

AUGUST 19, 2016

Band-aiding a mobile experience is no longer a possible solution, as 70% of mobile searches lead to action on a website within 1 hour of searching. You may find session lengths and conversions both increased, or decreased sessions lengths with no change in conversions rate (great SEO, but issues when converting). in 2013 to 1.43

Mobile 48

Mobile Technical Review Software Review Metrics 48

Software By Rob

JANUARY 12, 2010

Likewise, if you see the massive amount of traffic coming from SEO you have to know how many of those people are buying your product. The purpose of traffic is to convert into customers or provide SEO benefit. The purpose of traffic is to convert into >customers or provide SEO benefit. 2 Rob on 01.12.10 3 Dan on 01.12.10

Software Review 55

Software Review Marketing Startup PPC 55

Both Sides of the Table

APRIL 23, 2011

Highland Capital did a systematic search for who could build a stand-alone contextual ad search company and met with six or seven companies including Mike. They aggregate other people’s content and curate it into categories. A lot of the traffic comes from search. He does think there are opportunities in vertical search.

Vertical 265

Vertical Curation Boston Burn Rate 265

Duct Tape Marketing

JULY 30, 2019

Aaron Weiche: Yeah, two really big high level signals that I look at and put a lot of trust in is one, just what you see when you do a search at Google itself, and that I test is, whether I’m looking for a product, or a hotel, or a service, who’s going to take care of my lawn. Aaron Weiche: Absolutely. Do we believe that?

Software Review 67

Software Review Reputation Small Business Aggregator 67

ConversionXL

MAY 13, 2020

After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. What’s the difference between raw and aggregated data in Google Analytics? Google Analytics, in the free version, provides only aggregated data. Do more and more people use Feature X?

Analytics 85

Analytics Aggregator SQL Cloud 85

Duct Tape Marketing

SEPTEMBER 19, 2017

Why You May Be Missing the Boat When It Comes to Local SEO written by John Jantsch read more at Duct Tape Marketing. If you own or work for a local business within your community, you simply can’t ignore local SEO if you want your business to stay competitive. Getting your listing right on search engines is essential.

SEO 52

SEO Software Review Technical Review HTML 52

Duct Tape Marketing

JANUARY 3, 2018

Transcript of Why Local SEO is an Important Lead Generation Channel written by John Jantsch read more at Duct Tape Marketing. He is a local SEO, website building, and lead generation expert, and also the co-author of a book called Local Lead Generation, and he just so happens to also be a member of the Duct Tape Marketing consultant network.

Lead Generation 47

Lead Generation SEO Channel Software Review 47

Occam's Razor

AUGUST 8, 2011

and partly because all they do is present data in the aggregate (a punishable criminal offence if there ever was one!). Search Engine Optimization is key. But not just SEO or keywords or our brand name. Few people search with a word or two. rant] It is so horrible that SEOs still get asked: “Can I rank #1 for word x?”

Customer 122

Customer Analytics Metrics SEO 122

Up and Running

SEPTEMBER 20, 2012

You can search company accounts going back 20 years (aggregated from UK Companies House) and view millions of company profiles, which have details from a variety of “free, open and paid sources and providers.” Use Tweetdeck or Monitter, which are apps that can help you select and search for trending keywords.

Aggregator 80

Aggregator Database Metrics Internet 80

Duct Tape Marketing

MARCH 27, 2018

The key is to continue to position yourself as the expert in your field, and the best way to do this is to create and aggregate content into one place to show not only your visitors that you know what you’re talking about, but search engines as well. It’s no longer an SEO tactic or simply content marketing.

Aggregator 74

Aggregator Engineer Social Media SEO 74

Occam's Razor

NOVEMBER 21, 2011

Let's go… In an effort to make search more secure, on Oct. The search queries by these users would hence be encrypted and not available to website owners via web analytics tools such as Omniture, WebTrends, Open Stats, Google Analytics etc. Search engine visits: 27,534. And what kind of search queries are these?

Analytics 136

Analytics Metrics Search Aggregator 136

Duct Tape Marketing

JULY 2, 2013

Content – The best path to increased long tail SEO and customer loyalty – Key Question – How can you use existing and new content to create engagement and opportunity? Dynamically displayed content based on search term. Visualize industry related data – most popular X on Twitter, aggregate industry related tweets.

Marketing 69

Marketing Social Media Aggregator Database 69

Occam's Razor

OCTOBER 31, 2011

I love that the analyst is segmenting the data rather than showing the aggregate trend ("all data in aggregate is essentially crap" – me). The part that is clean is that there is very little overlap between Search Traffic and Referral Traffic. And we recommend doing more SEO. But Mobile is a platform.

Salary 130

Salary Analytics Green eCommerce 130

Occam's Razor

OCTOBER 14, 2014

Any big changes in your marketing/customer acquisition strategy over the last time period (more money doing Search, less money in Email, elimination Facebook as it does not work, etc., and Organic Search Traffic (can't ever have enough of that!)… Outcomes of the conversations with your Finance team and Sr.

Analytics 133

Analytics Vertical Metrics Web 133

Occam's Razor

AUGUST 9, 2016

SEO & PPC, Because You Should! You can also search for other stuff, like custom reports or attribution models. You spend money on SEO and PPC. The latter is particularly useful as an aggregated view for senior executives. Jump-Start Your Learning. Play with Enhanced Ecommerce Reports. Gain Attribution Modeling Savvy.

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

JUNE 20, 2019

It’s the second largest search engine in the world, and content from their platform reaches more 18–49 year-olds than any broadcast or cable TV network. Viewers can search captions and jump to a specific point in the video by clicking the text. Brightcove analytics aggregated data effectively across those platforms.

Hosting 127

Hosting Video Technical Review Software Review 127

Duct Tape Marketing

FEBRUARY 19, 2019

Transcript of What Local Businesses Need to Know About the State of Local SEO written by John Jantsch read more at Duct Tape Marketing. John Jantsch: Perhaps one of the hottest things in marketing today is local SEO. We’re going to talk about their annual State of Local SEO , industry insights for a successful 2019.

SEO 54

SEO Vertical Non-Compete Search 54

Occam's Razor

AUGUST 22, 2011

Aggregation of Marginal Gains: Recession Busting Analytics! Paid Search Analytics: Measuring Value of "Upper Funnel" Keywords. Make Web Analytics Actionable: Focus On "What's Changed" Kick Butt With Internal Site Search Analytics. Are You Into Internal Site Search Analysis? You Should Be.

Analytics 124

Analytics Metrics SEM Web 124

Venture Chronicles

JANUARY 20, 2014

Organic SEO is an art and for popular searches a vendor site will rarely display, and SEM is expensive for popular keywords. Maybe in aggregate the trend Jordan highlights is supported by the examples but perhaps they are just complex individual cases of a business cycle playing out. a youtube video that takes off?

Jordan 50

Jordan SEM Distribution Aggregator 50

The Startup Magazine

APRIL 25, 2021

According to data, more than 100,000 searches are happening for the keyword’ criminal defense lawyer’ every month. Pursue Long-Term Law Firm SEO. Digital marketing experts think that Search Engine Optimization (SEO) is one of the best strategies to follow for law firms. For more information on this, visit website.

SEO 123

SEO Social Media Search Audience 123