YoungUpstarts

JULY 22, 2020

by Andrea Fryrear, author of “ Mastering Marketing Agility “ The profound transformations in the world over the past 3 months have led to a radical and rapid fire transformation of consumers’ preferences and needs. That means in order to maintain a connection, marketers have to get to know their customers all over again.

SCRUM 162

SCRUM Agile Customer Framework 162

Hearpreneur

SEPTEMBER 22, 2021

Tesla Tesla invented a successful business model for bringing compelling electric cars to the market. Tesla has always put a huge emphasis on product development and technological advancement. Lastly, Microsoft Office remains the most popular corporate productivity software program. 5- Shiseido. Photo Credit: Rosi Ross.

Technical Review 124

Technical Review Entrepreneur Software Review SEO 124

Startup Lessons Learned

SEPTEMBER 7, 2008

In addition to presenting the IMVU case, we tried for the first time to do an overview of a software engineering methodology that integrates practices from agile software development with Steves method of Customer Development. Ive attempted to embed the relevant slides below.

Customer Development 131

Customer Development Engineer San Francisco Developer 131

ConversionXL

OCTOBER 7, 2021

However, the shape of the curve—the length of the arc and the speed of the decline—is also determined by how you market that product at each stage of its life. In this article, we’ll look at the different stages of the product lifecycle through the lens of marketing. It also gives you a product to market.

Product 142

Product Marketing Software Review Social Media 142

The Startup Magazine

JUNE 4, 2024

Entrepreneurs face overwhelming challenges, from market competition to financial management. Examples of Goals Increase Market Share: By expanding your product line, aim to capture 10% more of the market within two years. These channels offer cost-effective ways to engage with customers.

Technical Review 117

Technical Review Agile Audience Employee 117

Steve Blank

MARCH 4, 2014

These groups are adapting or adopting the practices of startups and accelerators – disruption and innovation rather than direct competition, customer development versus more product features, agility and speed versus lowest cost. Every large company, whether it can articulate it or not, is executing a proven business model (s).

IRR 335

IRR Startup Business Model Agile 335

Startup Lessons Learned

SEPTEMBER 22, 2008

For Neopets, its simply a side-effect of their game-like product design. Either way, you can use any marketing channel thats available to bring in new customers, including word of traditional advertising, SEO, SEM - wherever you can find prospects who are going to find your product addicting. Expo SF (May.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Startup Lessons Learned

APRIL 14, 2009

Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. Their product development team is hard at work on a next-generation product platform, which is designed to offer a new suite of products – but this effort is months behind schedule.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Startup Lessons Learned

NOVEMBER 7, 2008

Even more importantly, you can start to experiment with feature set, positioning, and marketing - all without building a product. Use Google Optimizer to try different landing pages (even radically different landing pages) to see if any particular way of talking about your product makes a difference to your conversion rates.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Startup Lessons Learned

AUGUST 24, 2009

Now, helping potential customers discover new things they might like is the job of the discipline of marketing. But that job is changing dramatically, and this brings us to the next major problem facing traditional media organizations: Media companies are failing at marketing. There are too many products clamoring for attention.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Steve Blank

SEPTEMBER 10, 2009

In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. They never understood Market Type. Why does Market Type matter?

Customer Development 220

Customer Development Developer Customer Silicon Valley 220

ConversionXL

JANUARY 24, 2017

Digital marketing moves at a fast pace. With agile development cycles and uncertain monetization models, they live and die by data and experimentation. With the overlapping areas of marketing or product with optimization, it helps to be skillful at one of the former areas. Image Source.

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48

Startup Lessons Learned

OCTOBER 4, 2008

Although Catalyst folded with the dot-com crash, Ries continued his entrepreneurial career as a Senior Software Engineer at There.com, leading efforts in agile software development and user-generated content. While an undergraduate at Yale Unviersity, he co-founded Catalyst Recruiting. Expo SF (May.

San Francisco 155

San Francisco Technical Cofounder Fractional CTO CTO 155

Steve Blank

JUNE 8, 2009

In the last three posts, we drew the relationship of market risk and invention risk with vertical markets and pointed out verticals where customer development would be useful. Ultimately you want to see if you can find customers and a market for the product as specified – as early as possible. Technology?

Vertical 125

Vertical Silicon Valley RSS Marketing 125

Steve Blank

MARCH 11, 2015

More agile competitors are starting to eat into our business. Startups have finite time and resources to find product/market fit before they run out of money. They’ve found product/market fit (what products customers want to buy). for new product development that emphasize immediate returns.

Widget 120

Widget Lean Business Model Metrics 120

Steve Blank

SEPTEMBER 17, 2009

This post describes a solution – the Customer Development Model. In future posts I’ll describe how Eric Ries and the Lean Startup concept provide the equivalent model for product development activities inside the building and neatly integrates customer and agile development.

Customer Development 253

Customer Development Developer Customer Silicon Valley 253

Steve Blank

NOVEMBER 18, 2010

A business plan has a set of assumptions (who’s the customer, what’s the price, what’s the channel, what are the product features that matter, etc.) The web site and/or product presentation slides start changing and Marketing and Sales try different customers, different channels, new pricing, etc.

Burn Rate 251

Burn Rate Management Business Model Customer Development 251

Steve Blank

AUGUST 27, 2012

We’re building the wrong product!” Tossing their agile development process and at times their entire business model in the air, the company would go into fire-drill mode and engineering would start working on whatever his latest insight was. he’d declare. “We We got to pivot now.”

Founder 321

Founder Cofounder Advisory Board Burn Rate 321

Startup Lessons Learned

JANUARY 18, 2010

My transition to Continuous Deployment Prior to adopting continuous deployment, I used to release software on a weekly schedule (come rain or shine) which I viewed as pretty agile, disciplined, and aggressive. The user activation flow is the most critical path towards achieving initial user gratification or product/market fit.

Continuous Deployment 151

Continuous Deployment San Francisco Lean Wiki 151

Startup Lessons Learned

MARCH 4, 2009

Today, Id like to spend some time on two techniques: the problem presentation and learning what channels of information reach customers. In particular, Ive focused on the two channels of communication that were most commonly suggested in the first survey: conferences and books. Combining agile development with customer developm.

San Francisco 68

San Francisco Lean Continuous Deployment DC 68

The Startup Magazine

FEBRUARY 16, 2022

Others in that cohort included Zviki Shimon (CFO), Yair Areli (senior VP of global sales), Nir Mandel (VP of product management), and Aviv Canaani (VP of marketing). The promotion signals the importance of product development for the company’s growth roadmap. CEO Perspective.

Hiring 141

Hiring Software Review Customer 141

Startup Lessons Learned

JANUARY 19, 2009

Given that most recruiting channels are pay-for-performance, its usually cheaper, too, because it has a lower conversion rate. Kent Beck keynote, "To Agility, and Beyond" Six streaming locations Interviews ► March (7) New conference website, speakers, agenda Two new scholarship programs for lean startups Speed up or slow down?

Lean 140

Lean Hiring San Francisco Continuous Deployment 140

Startup Lessons Learned

JUNE 5, 2009

She has a separate team, with its own culture and office, and a mandate straight from top management to innovate without regard to the company’s historic products, channels, or supply chain. She knows the internal politics are tricky, but she’s navigated them well. So far, so good. Expo SF (May.

San Francisco 102

San Francisco Lean Continuous Deployment Startup 102

Steve Blank

OCTOBER 25, 2022

This 100+-year-old company has seven major product divisions, each with hundreds of products. Currently a market leader, they’re watching a new and relentless competitor with more money, more people and more advanced technology appear seemingly out of nowhere, attempting to grab customers and gain market share.

Framework 397

Framework Distribution Channel Leadership 397

Startup Lessons Learned

AUGUST 16, 2010

Lessons Learned by Eric Ries Monday, August 16, 2010 Case Study: SlideShare goes freemium (Normally, I do not write about companies that are doing a marketing launch. First, SlideShare is a fantastic product (that I use on a regular basis) and an impressive company example of Lean Startup practices in action.

San Francisco 167

San Francisco Lean Analytics Continuous Deployment 167

ConversionXL

APRIL 3, 2018

Corporate Agility. Transparency correlates to agility (Does your CEO know how many tests you ran last month?). CXLLive speaker @HanaAbaza talking change and driving growth thru better marketing @Shopify #digitalmarketing #betterleadgen pic.twitter.com/mZhn60TUW2. Marketing can polish a turd. Identify your channels.

Retention 106

Retention Artificial Inteligence Channel Email 106

Up and Running

MAY 23, 2016

A description of the problem you’re solving for your customers, and your solution to the problem, which is usually your product or service. A description of your target market or the different market segments you’re targeting. In the tactics section, list your sales channels and describe how you will be selling your products.

Software Review 74

Software Review Software Delaware Forecast 74

Duct Tape Marketing

NOVEMBER 13, 2019

Transcript of How Leaders Can Create Inclusive Cultures written by John Jantsch read more at Duct Tape Marketing. John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing Podcast. Make room for a new revenue channel. Back to Podcast. Transcript. This is John Jantsch. My guest today is Jennifer Brown.

Hiring 39

Hiring Community Audience Bandwidth 39

Startup Lessons Learned

MARCH 31, 2009

My overwhelming takeaway from the most recent Lessons Learned survey is that there is tremendous hunger out there for in-depth opportunities for entrepreneurs of all stripes to develop their lean startup skills. As you can tell from recent posts, Ive been experimenting with different formats and channels to try and find the best way to help.

Lean 68

Lean San Francisco Continuous Deployment DC 68

Startup Lessons Learned

SEPTEMBER 19, 2009

In other words, the service transforms tweets into professional reports that are sent by snail mail, fax, and email - the channels that actually have attention paid to them. Because it checks your registration against voting rolls, members of congress know that the contacts being received are from actual voters, not just astro-turf.

San Francisco 150

San Francisco Founder DC Washington 150

Steve Blank

NOVEMBER 2, 2009

For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of Customer Development , Agile Development and if available, open platforms and open source. The Customer Development process (and the Lean Startup) is one way to do that.

Lean 260

Lean Silicon Valley Startup RSS 260

Startup Lessons Learned

JANUARY 11, 2009

Those who have tried to build apps that exist just as glorified landing pages or marketing channels have generally failed. The unexplored value of CPI ads is this: social networking apps give you the opportunity to practice advanced marketing techniques like true one-to-one marketing or permission marketing.

San Francisco 68

San Francisco Social Network Lean Continuous Deployment 68

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. As the channel gets more and more crowded, just launching an app in the store is getting worse and worse as a strategy for each new entrant. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. Its like knowing the future. Expo SF (May.

San Francisco 68

San Francisco Lean Retention SEM 68

Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Marketing launch) Make a new product available to customers in the general public. Product launch) In todays world, there is no reason you have to do these two things at the same time. Do your customers really read TechCrunch?

San Francisco 168

San Francisco PR Lean Early Stage 168

Startup Lessons Learned

SEPTEMBER 15, 2009

g2s The very abbreviated version of Customer Development (channeling Steve Blank ). Kent Beck keynote, "To Agility, and Beyond" Six streaming locations Interviews ► March (7) New conference website, speakers, agenda Two new scholarship programs for lean startups Speed up or slow down? once it launches.

San Francisco 92

San Francisco DC Washington Lean 92

Steve Blank

JULY 29, 2013

Its goal is to take the original idea and search for a repeatable and scalable business model - first by finding product/market fit, then by testing all the parts of the business model (pricing, channel, acquisition/activation, partners, costs, etc.). This is the group who will build the company. And what is critical is trust.

Cofounder 335

Cofounder Advisory Board Customer Development Leadership 335

Steve Blank

MAY 18, 2009

We agreed that all her founding CEOs seemed to have the same set of personality traits – tenacious, passionate, relentless, resilient, agile, and comfortable operating in chaos. Next, you have to deal with the daily crisis of product development and acquiring early customers. And that’s just to get started.

Founder 310

Founder Silicon Valley RSS China 310