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[Interview] Jim Ewel, Author Of ‘The Six Disciplines of Agile Marketing: Proven Practices For More Effective Marketing And Better Business Results’

YoungUpstarts

How can businesses and marketing teams reach customers in the age of COVID-19, respond to lightning-fast changes in the marketplace, and keep up with new consumer demands? Marketing pioneer Jim Ewel has the answer in three words: “With Agile marketing.”. It sounds like Agile is particularly suited for the times we’re facing now.

Agile 264
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Use agile budgeting to manage your cash

David Teten

Instead of budget approvals, monitor key metrics and give managers more flexibility. So here’s the solution I have recommended to some of my portfolio companies: “ agile budgeting ”, i.e., monitoring a few key variables while giving managers significant flexibility. This agile approach is not restricted to small startups.

Agile 60
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Why Some Startups Win

Steve Blank

His company had marched through customer discovery, learning about the customer problem, validated solutions and was now scaling sales and marketing. It dawned on me that we had a department full of people with titles describing process-centric execution while we were in environment that required relentless agility and speed with urgency.

Startup 328
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6 Building Blocks Make Amazon A Global Market Leader

Startup Professionals Musings

At Amazon, Jeff Bezos leads a relentless drive to invent dramatic new ways to delight customers, not waiting for customer demands or competitors to show the way. For example, when delivery costs and delays were still a major online sales hurdle, Amazon Prime membership was invented to offer free next day shipping.

Global 308
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27 Entrepreneurs Share Tips on Building an Ecommerce Business

Hearpreneur

From crafting a compelling brand identity to mastering digital marketing, it's a multifaceted journey that demands careful planning and execution. 13- Pay attention to product pages Photo Credit: Nikhil Jogia When operating an e-commerce business , your product pages are your frontline sales team — only there's no room for negotiation.

eCommerce 133
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Elevate Your Brand: Creative Cannabis Packaging Ideas

Women Entrepreneurs Can

The Role of Sustainability As environmental awareness grows, so does the demand for sustainable and eco-friendly packaging. By monitoring sales data, customer feedback, and social media engagement, brands can gain insights into how well their packaging resonates with their target audience.

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Why Startups Are Ready For A Reboot

YoungUpstarts

Many startups are already tech-based, and the tech they use can help them connect with consumers and make sales online. Pivoting only works if a business is small and agile and can shift its operations quickly and flawlessly in a different direction. However, finding the solution to that problem is simple.