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[Interview] Jim Ewel, Author Of ‘The Six Disciplines of Agile Marketing: Proven Practices For More Effective Marketing And Better Business Results’

YoungUpstarts

How can businesses and marketing teams reach customers in the age of COVID-19, respond to lightning-fast changes in the marketplace, and keep up with new consumer demands? Marketing pioneer Jim Ewel has the answer in three words: “With Agile marketing.”. It sounds like Agile is particularly suited for the times we’re facing now.

Agile 264
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Why Everyone Wants To Be Agile

YoungUpstarts

If you keep up with the news on project management and business strategy, you’ve probably come across the buzzword “agile” more than a few times. But what does it mean to be agile and do agile as a business unit? But what does it mean to be agile and do agile as a business unit? Defining Agile.

Agile 100
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Use agile budgeting to manage your cash

David Teten

So here’s the solution I have recommended to some of my portfolio companies: “ agile budgeting ”, i.e., monitoring a few key variables while giving managers significant flexibility. Entrepreneur Jeff Magnusson provides a sample agile budgeting workbook. Regardless of whether you take a traditional or agile budgeting approach, Robert A.

Agile 60
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Do You Have The Data Agility Your Business Needs?

YoungUpstarts

If companies are to thrive in a data-driven economy, they can’t afford to be handcuffed to ‘old’ technologies; they need the flexibility and agility to move at a moment’s notice to the latest market innovations. How can your company meet the agility imperative? Integration Approaches for Data Agility. Agile Data Fabric.

Agile 100
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Why Some Startups Win

Steve Blank

His company had marched through customer discovery, learning about the customer problem, validated solutions and was now scaling sales and marketing. It dawned on me that we had a department full of people with titles describing process-centric execution while we were in environment that required relentless agility and speed with urgency.

Startup 323
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Three Methodologies That Help Businesses Stay Creative

YoungUpstarts

Projects in business come in various sizes and shapes ranging from small, extremely-focused jobs demanding only a few tasks, to complex, multi-faceted work requiring input from every member of the staff. Agile methodology. Agile is open to changing requests over time and encourages continuous feedback from the end users.

SCRUM 100
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6 Building Blocks Make Amazon A Global Market Leader

Startup Professionals Musings

At Amazon, Jeff Bezos leads a relentless drive to invent dramatic new ways to delight customers, not waiting for customer demands or competitors to show the way. For example, when delivery costs and delays were still a major online sales hurdle, Amazon Prime membership was invented to offer free next day shipping.

Global 308