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Bringing Marketing and Product Development Together

Duct Tape Marketing

Bringing Marketing and Product Development Together written by John Jantsch read more at Duct Tape Marketing. On this episode of the Duct Tape Marketing Podcast, I visit with author and product and marketing executive Jill Soley. Marketing Podcast with Jill Soley. Podcast Transcript. That’s where Klaviyo comes in.

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Lessons Learned: Combining agile development with customer development

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, March 16, 2009 Combining agile development with customer development Today I read an excellent blog post that I just had to share. Jim Murphy is a long-time agile practitioner in startups. But startups sometimes have trouble applying agile successfully.

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5 Types Of Business Strategies To Consider Before Opening Up Shop

YoungUpstarts

From different software systems to overall philosophies, there are many ways that business strategies can inform the way you run your company. One of the major benefits of using a SOM approach is that product development costs are drastically decreased and technical risk is also reduced.

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14 Entrepreneurs Share Their Views on Writing a Business Plan or Not

Hearpreneur

That way you can focus on what's important and not worry about whether or not your marketing strategy or product development process makes sense. Plus, it helps you manage your resources efficiently, sets achievable milestones, and guides you in making well-informed decisions along the way.

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Where Does Your Software Company Go From Here?

ReadWriteStart

Of course, having this information is only one part of the process. So, if you lead a software company (or really any company) that has a successful product but are struggling to figure out the business’s next stage of life, here are a few strategies that will put you on the right path: 1. You have to be able to act on these insights.

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Why Build, Measure, Learn – isn’t just throwing things against the wall to see if they work

Steve Blank

Waterfall Development. While it sounds simple , the Build Measure Learn approach to product development is a radical improvement over the traditional Waterfall model used throughout the 20 th century to build and ship products. The entire point of getting out of the building is to inform the founder’s vision.

Lean 120
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Is the Lean Startup Dead?

Steve Blank

And if their initial guesses were wrong, they needed a process that would permit them to change early on in the product development process when the cost of changes was small – the famed “pivot”. It has to find product-market fit before running out of cash. Every startup is in a race against time. The result?

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