Both Sides of the Table

NOVEMBER 14, 2017

We weren’t in enough cities to do national advertising campaigns yet we weren’t centralized enough to benefit off of our central marketing traction. At MakeSpace we had to build complex models to tell us how our pricing and conversion compared down to the neighborhood level.

Operations 286

Operations New York City Technical Review Startup 286

Occam's Razor

JULY 24, 2018

work (collection, processing, reporting, analysis), processes, org structure, governance models, last-mile gaps , metrics ladders of awesomeness , and… so… much… more. Remember, tools, work, processes, org structure, governance models, last-mile gaps, metrics ladders of awesomeness, and… so… much… more. The Implications of Complexity.

Analytics 93

Analytics Framework Metrics Algorithm 93

Up and Running

JUNE 27, 2018

Gathering your team to plot out your next marketing campaign can seem daunting, especially for a new business. If you aren’t strategic and thoughtful about how you spend your money, you’re more likely to waste your money on campaigns and tactics that don’t work. . Include strategic call-to-actions on your campaigns (e.g.

Marketing 109

Marketing Social Media Campaign Sales Cycle 109

ConversionXL

OCTOBER 14, 2021

Are your campaigns driving conversions? In this article, we’ll share key brand tracking metrics and methods for how to measure and optimize your success. In this article, we’ll share key brand tracking metrics and methods for how to measure and optimize your success. Key brand tracking metrics. Brand loyalty.

Metrics 157

Metrics Marketing Campaign Audience 157

Steve Blank

DECEMBER 11, 2020

Conversely, the things you measure well, with easily understood and visible metrics, tend to improve without much extra push. Not in the era of data and algorithms. Misinformation Warfare : Disinformation campaigns designed to influence large numbers of people in subtle ways will likely be a mainstay of future conflict.

Technical Review 361

Technical Review Taiwan Technology Design 361

ConversionXL

AUGUST 19, 2016

To find what barriers your mobile website may face , let’s look at the limitations of mobile, how to compensate for them, and what improvements you can implement to ensure the best user experience, increase conversions, better retarget potential customers, and more. But conversion rate alone is not a success metric.

Mobile 48

Mobile Technical Review Software Review Metrics 48

ConversionXL

JANUARY 30, 2013

Breaking down conversion rates and money spent by social source reveals some interesting insights. analyzed conversion paths on 77,000 orders to determine what sources returned the most revenue. Still that is 2 different large scale studies that seem to confirm that social media conversions suck. Wrong metric. Engagement.

Social Media 134

Social Media Sales Media Social Network 134

ConversionXL

JUNE 8, 2017

Quantitative research with digital analytics tools like Google Analytics , Mixpanel, Amplitude or RJ Metrics will inform you about where your users are coming from, what they are doing during their sessions and where they are dropping off from your conversion funnel or when they churn. Algorithmic segments. Marketing campaigns.

Programming 97

Programming Revenue Analytics Software Review 97

The Startup Magazine

NOVEMBER 7, 2019

SEO Results In Higher Conversions And Traffic. Conversion and traffic can take time for a start-up to gain, but by implementing a clear and concise SEO strategy, you can begin to see a higher conversion rate as well as increased traffic to your website or a specific page. Where will you start with your campaign?

SEO 65

SEO Marketing Campaign Startup 65

The Startup Magazine

OCTOBER 3, 2019

Moreover, the constant algorithmic changes by Google makes digital marketing even more challenging. Decide whether you want an in-house team or would prefer to hire a digital marketing agency to handle your campaigns. It’s not about rankings, traffic or conversions though these are the metrics that you count.

Marketing 99

Marketing Algorithm SEO Audience 99

ConversionXL

DECEMBER 16, 2020

As Alex Barzelay, Head of European Business Development at Userlytics , points out, A/B tests can’t explain why one variation won, even if you test on high-traffic pages and reach 95%+ statistical significance: A/B Testing is a great way to optimize the user experience and conversion between two or more design variants.

Technical Review 92

Technical Review Software Review B2B Design 92

Occam's Razor

OCTOBER 21, 2013

A lot of the keywords I used to add to my campaigns came from the long, long tail I saw in my organic search data (I would take the best performers there and use PPC to get more traffic) and from competitive intelligence research. No keyword-level conversion analysis. These changes impact my AdWords spend sub-optimally.

Search 154

Search SEO Analytics Engineer 154

ConversionXL

AUGUST 10, 2021

Amassing a large following on Instagram can help you at every stage of the marketing funnel—from bolstering brand awareness to driving conversions. The principles you are relying on to get more traffic, conversions, and sales on your website are the same ones you should use for your Instagram accounts. Embrace social proof.

Metrics 152

Metrics Audience Curation Algorithm 152

The Startup Magazine

FEBRUARY 23, 2020

The system uses computer algorithms to call telephone numbers fed to a database. Predictive diallers promote continuous cold calling marketing campaigns. Now, your marketing campaign can reach more people thanks to the few seconds saved from the predictive dialing system. Seamless Integration with Other Marketing Campaigns.

Artificial Inteligence 124

Artificial Inteligence Startup Campaign Database 124

ConversionXL

SEPTEMBER 17, 2021

In this article, you’ll learn what’s required to create a branding campaign that strikes the right chord. We’ll look at the importance of strategy and cover the key ingredients a campaign needs to increase brand awareness. It’s also why campaigns can’t ever be led by gimmicks. But we can indirectly influence them. Image source.

Campaign 109

Campaign Social Media Audience Channel 109

YoungUpstarts

SEPTEMBER 16, 2020

Improve conversion rates and ROI . While you technically could use this strategy for your marketing campaigns, it’s not encouraged. . Using automation does allow you to create campaigns that don’t require manual intervention at every touchpoint, but you still need to revisit and review the success of your campaigns.

Marketing 179

Marketing SMS Campaign Channel 179

Women Entrepreneurs Can

APRIL 28, 2022

The automation tools we have at our disposal are many, and range from basic scripts used to digitize repetitive tasks to complex processes leveraging machine learning and advanced algorithms. You’ll want to find out exactly which campaigns are performing well, so choose software that that allows you to assess the metrics in real time.

Artificial Inteligence 59

Artificial Inteligence Software Email Algorithm 59

Brandanew

NOVEMBER 27, 2015

If your campaigns are using a range of social media marketing habits that lead to failure, then it's time to make a change. Trial and error is the only way you will consistently improve and grow your campaigns. This has a direct impact on how social media algorithms view your content, especially on Facebook.

Social Media 100

Social Media Media Marketing Campaign 100

ConversionXL

NOVEMBER 6, 2017

In any experiment, some metric within some group usually changes, but whether we’ve invested in the statistical rigor to discover it is another question altogether.”. Knowing these finer details can help meaningfully shift your metrics in a positive direction, where they may have once been plateauing. Image Source.

Chad 112

Chad Mobile Technical Review Aggregator 112

ConversionXL

DECEMBER 13, 2022

For conversion optimization , the main difference is the variability of Internet traffic. A/B Testing, multivariate testing, and bandit algorithms: What’s the Difference? Results compare conversion rates among the variations based on a single change. In a lab, it’s easier to control for external variables.

Analytics 127

Analytics Technical Review Software Review Framework 127

YoungUpstarts

JULY 13, 2017

Not only does it allow you to schedule email blasts and organize drip campaigns, it also allows for social media integration. Instead, they can focus on engaging in social conversations and responding to consumer conversations about your products and brand. MailChimp is a must-have tool for email marketing.

Artificial Inteligence 113

Artificial Inteligence Social Media Mobile Database 113

Occam's Razor

AUGUST 9, 2021

Almost all metrics you currently use have one common thread: They are almost all backward-looking. If you want to deepen the influence of data in your organization – and your personal influence – 30% of your analytics efforts should be centered around the use of forward-looking metrics. Predictive metrics!

Metrics 142

Metrics Analytics Campaign Conversion 142

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1.

Analytics 106

Analytics Metrics Channel Campaign 106

ConversionXL

OCTOBER 26, 2022

The yellow scrubber being a fixture creates consistency, while Scrub Daddy’s use of trending audio clips lets them take advantage of TikTok’s algorithm. It helped drive the campaign to 193 million views , growing the company’s brand awareness and helping GymShark build a community on the platform in the process.

Sales 115

Sales Customer Viral Marketing 115

ConversionXL

MAY 27, 2022

Stage 1: Target the right metrics for an effective long game. Metrics for your demand generation funnel. Your number one metric for any marketing initiative should be revenue. Build a picture over time that tells you which metrics lead to revenue versus those that just make you feel good (i.e.

Demand 124

Demand B2B Distribution Channel 124

Occam's Razor

JULY 12, 2010

Please click on the above image for a higher resolution version , including all the other metrics.]. I love the data you saw in the very first screenshot, and I absolutely love this… [Please click on the above image for a higher resolution version , including all the other metrics.]. Say it ain't so! :). Why is this cool?

Analytics 96

Analytics Viral Web Mobile 96

ConversionXL

JULY 29, 2020

Amazon’s algorithm manages a smaller set of users—those with the intent to buy a product online. Amazon’s algorithm needs to solve a far narrow range of user problems and gets to use far more data to do it. Amazon can skip right past the superficial metrics in a way that Google can’t, and sellers benefit from it.

SEO 113

SEO PPC Algorithm Software Review 113

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. I humbly believe that the biggest mistake most of us doing SEO make is that we are far too obsessed with ranking and meta this and that and how to work back algorithms etc etc. Start a conversation. Back to our story.

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

NOVEMBER 28, 2022

In this article, you’ll learn how TikTok Ads work and how you can create campaigns that grab attention and turn interest into conversions. directly resulted in conversions. Doing so enabled the audience to increase their engagement while spreading the campaign. The campaign resulted in over 63 million impressions , 22.5

Customer 102

Customer Viral Audience Campaign 102

ConversionXL

JULY 22, 2021

Much like you periodically review your digital marketing campaigns to get the most from them, a technical SEO audit evaluates site performance to identify areas for improvement. . To better understand what pages are important and which are lower priority, Google uses an algorithm called Page Importance. Technical errors.

Technical Review 162

Technical Review SEO Software Review XML 162

Up and Running

FEBRUARY 28, 2017

It’s true that keeping up with Google’s hundreds of algorithm updates throughout the year requires resources, but you don’t have to bend over backward—or break the bank—to understand SEO. No SEO campaign is complete without configuring Analytics. I know what you’re thinking: SEO tools are way too expensive! The bottom line?

SEO 60

SEO Small Business Analytics Search 60

Occam's Razor

AUGUST 12, 2013

MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions). But how do we distribute credit for the conversions across all those channels? Hurray, hurray! • It is sweet.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

NOVEMBER 24, 2009

First: An Ode to New Thinking: One common thing between the all tools in this post is that they were built by "outsiders" One of the things I love and adore about Twitter (besides all that connection and conversation) is how its open API has lit a fierce fire of innovation when it comes to analytics. Quantitative Metrics / Analyses.

Social Media 124

Social Media Analytics Metrics Media 124

ConversionXL

NOVEMBER 11, 2015

Whether you’re a conversion optimization agency, consultant, or in-house at a startup or enterprise, investing in the right conversion optimization tool is a big decision. You can, for example, isolate the conversion rate for all visitors who played the video you’re testing. Setting up and launching a campaign is quick.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

ConversionXL

MARCH 3, 2021

Even the most skilled digital marketers can struggle to run profitable Google Ads campaigns. In this article, I’ll break down how to use your Google Ads campaigns as prospecting tools for SEO. To prospect well, you need to properly optimize your Google Ads campaign. Most likely, your first campaign will not be profitable.

PPC 146

PPC SEO Campaign Analytics 146

Women Entrepreneurs Can

JANUARY 19, 2023

Your page’s ranking depends on search engine algorithms and signals. An algorithm is a set of rules that the search engine uses to determine what appears in the results. Meanwhile, a signal is a quality metric the search engine looks for when crawling and indexing your pages. Achieve a 5% conversion rate on the contact us page.

SEO 52

SEO Algorithm Engineer Software Review 52

ConversionXL

OCTOBER 19, 2021

To succeed, you need to win the battle for attention and stay in the good graces of Facebook’s algorithm. For every goal you set, choose the most relevant metrics to track. . If you want to increase traffic, look at actions such as clicks, referral traffic, and conversions. Organic reach on the platform hovers around 5.2%.

Marketing 134

Marketing Audience Social Media Algorithm 134