ConversionXL

JULY 8, 2021

If audience building is a priority, email subscribers should be an important metric. If you’re using content to generate leads for your B2B or SaaS business, it’s critical you measure how well your activities are contributing to the cause. This formula also applies to readers of your blog content and podcast listeners.

Conversion 156

Conversion CPA Metrics Analytics 156

ConversionXL

APRIL 1, 2019

Marketers often fall victim to the curse of knowledge because they are: Intimately familiar with their own product; or Selling a complex/technical product to a less-savvy audience. For marketers in B2B sales, the challenge increases. Critically, your audience won’t reach out to tell you they don’t understand.

Technical Review 133

Technical Review Marketing Software Review Audience 133

Startup Professionals Musings

JANUARY 15, 2022

If your business is industrial B2B products, social media should be low on your list. Within each of the platform categories defined above, there is a right one and a wrong one for your audience. Get familiar with current social media tools, such as Google Analytics, Kissmetrics, and HootSuite analytics.

Social Media 315

Social Media Media Startup Analytics 315

Occam's Razor

NOVEMBER 13, 2009

I am absolutely thrilled that my book Web Analytics 2.0 I only had one job, at Intuit, when I wrote my first web analytics book. I now have several full time jobs, plus this blog, plus speaking around the world, plus a family, plus… so much more. " This blog post is in three parts: The pitch. Here we go.

Analytics 71

Analytics Web Technical Review Metrics 71

ConversionXL

JUNE 16, 2020

So many are distracted by the bleeding-edge techniques and purported algorithm tweaks hyped on SEO blogs and Twitter. On these days, I would open up Google Analytics , look for pages with declining year-over-year traffic, and spend 30 minutes sprucing up each page. Blogs are the easiest way to get content out quickly and consistently.

SEO 121

SEO Technical Review Software Review XML 121

ConversionXL

FEBRUARY 3, 2022

Everything they do is scrutinized by its potential impact on scalable growth… An effective growth hacker also needs to be disciplined to follow a growth hacking process of prioritizing ideas (their own and others in the company), testing the ideas, and being analytical enough to know which tested growth drivers to keep and which ones to cut.

Retention 113

Retention Marketing Acquisition Channel 113

View from Seed

MARCH 24, 2021

Entrepreneurs should know their audience, and most importantly, how savvy it is about the company’s particular market segment.” Advice on How to Make Your First Analytics Hire “Analytics is about designing, reporting, and leveraging operating metrics to aid strategic and functional decision-making. Hiring Your Team.

Seed Stage 178

Seed Stage Hiring IPO Analytics 178

Occam's Razor

JANUARY 6, 2010

As we spring to action full of passion I wanted to share with you all a short list of things that will expand your little world of online marketing & web analytics. Change is hard, even if we know that we should be executing a multiplicity strategy to win in the web analytics 2.0 That's sucking. That's sucking.

Analytics 99

Analytics Web Campaign PPC 99

Duct Tape Marketing

MAY 2, 2024

13:07] As far as backlinks go: talk a little bit about guest blogging versus being a guest on a podcast as a specific tactic. [21:52] And that looks different for a B2C journey versus a B2B journey. So talk a little bit about that guest blogging versus being a guest on a podcast as a specific tactic.

SEO 68

SEO Search Generative AI Engineer 68

Duct Tape Marketing

DECEMBER 20, 2022

So they've got the breadths that, you know, I always tell people, you know, your audience is there, it, how many of them are there is up for question, but your audience is on Instagram. You're not overwhelming your audience with 10 photos in 10 separate posts. And it is, it becomes a micro blog. You can put it all in one.

Marketing 95

Marketing Social Media Video Technical Review 95

Startup Professionals Musings

APRIL 13, 2019

If your business is industrial B2B products, social media should be low on your list. Within each of the platform categories defined above, there is a right one and a wrong one for your audience. Get familiar with current social media tools, such as Google Analytics, Kissmetrics, and HootSuite analytics.

Social Media 199

Social Media Media Analytics Viral 199

ConversionXL

MARCH 25, 2020

The traditional blog format—regular, sequential publishing of diary-style entries—no longer makes sense for most businesses. A B2B website that educates potential buyers isn’t a personal “weblog.” The CXL blog started in 2011 and, currently, includes about 700 articles. To be honest, it never did. It doesn’t age the same way.

Analytics 68

Analytics Metrics Technical Review Search 68

YoungUpstarts

OCTOBER 10, 2012

Even PhD analytics eggheads. Wrong message, wrong audience. While its B2B social media team was attracting large audiences in its market, it failed to engage them because it lacked credible, regularly refreshed content. If so, the business world is full of specialists who are all too eager to help.

Customer 154

Customer Fractional CTO Canada Technical Review 154

ConversionXL

JUNE 8, 2017

Since you already “know” what is good for each of the segments you identified, you can just roll out your personalization to 100% of your audience and score a win. You can check the Web Marketing and Measurement Model by Avinash Kaushik (who is an analytics legend): Image Source. Which campaigns specifically? Firmographics.

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

JANUARY 31, 2014

These questions help you uncover trends within your market and tell you things analytics alone can not. Step 1 – Set Up Actionable Analytics. Do This: Set up your conversion goals in Google Analytics. Ask Peep about analytics, and he’ll tell you, “Metrics are there to provide actionable insight. Take the time.

Analytics 134

Analytics Video Matching Conversion 134

ConversionXL

FEBRUARY 27, 2019

Ian McAllister of Amazon offers greater detail on the process: The target audience for the press release is the new/updated product’s customers, which can be retail customers or internal users of a tool or technology. Nichole Elizabeth DeMeré , a B2B SaaS consultant, lamented that. Image source ). What were those steps?

Product 110

Product Campaign Acquisition Social Media 110

Startup Professionals Musings

MARCH 8, 2017

If your business is industrial B2B products, social media may be low on your list. Within each of the platform categories defined above, there is a right one and a wrong one for your audience. If you are selling a B2B printing platform from Xerox, posting on LinkedIn would likely be the best choice.

Social Media 147

Social Media Media B2B Analytics 147

YoungUpstarts

MAY 17, 2017

Begin by analysing the categories, keywords and audiences your competition is targeting. You may also audit the type of content they are sharing on social media and their blogs. Define your target audience. Hence precisely defining your target audience becomes important and that’s where a buyer persona comes into picture.

Marketing 133

Marketing Social Media B2C B2B 133

Austin Startup

APRIL 17, 2017

Thrillbox Thrillbox is an immersive media analytics platform that provides distribution tools for content generators, advertising agencies, vendors, and networks. Marketing basics are needed as well so you can research our target audience and understand them to deliver content that drives email signups and crowdfunding backers.

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

ConversionXL

FEBRUARY 26, 2014

Your existing keyword set will benefit from tighter audience focusing. Your future keywords will be better informed by your knowledge of the business and the audience. Terms & Concepts We’ll Cover In This Include: Day-parting – a term borrowed from radio and television that refers to establishing a schedule to target your audience.

PPC 111

PPC Widget Campaign Technical Review 111

ConversionXL

MAY 22, 2017

Though it wasn’t intended, the last two articles I wrote on the PlainFlow blog have formed a series: The Modern SaaS Stack and the Unexploited Amount of Data is a walkthrough that shows how companies use Modern SaaS Stack to cover their Marketing/Support/Sales activities from day-0. A Brief History of Marketing Technology Software.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

Startup Professionals Musings

APRIL 9, 2017

If your business is industrial B2B products, social media should be low on your list. Within each of the platform categories defined above, there is a right one and a wrong one for your audience. Get familiar with current social media tools, such as Google Analytics, Kissmetrics, and HootSuite analytics.

Social Media 166

Social Media Media Cost Analytics 166

The Next Web

DECEMBER 20, 2014

This post originally appeared on the Evergage blog. B2B marketing can often feel like a big black box. While companies have access to a wealth of customer behavior analytics, these same data points can be extremely deceptive. Take a metric as simple as ‘time on page,’ for instance. Entrepreneur Social Media'

Metrics 132

Metrics B2B Social Media Analytics 132

ConversionXL

JANUARY 29, 2016

What if grouping all audiences into the same retargeting campaign is actually doing more harm than good? To implement something similar yourself, you can use AdWords Dynamic Remarketing and create city-specific campaigns that have individual audience groups paired with specific products or offers on your site. It’s an afterthought.

Campaign 48

Campaign PPC Audience eCommerce 48

ReadWriteStart

JULY 23, 2021

If you have a B2B company whose budget is meager and you are looking for all the possibilities to promote it on Linkedin? It’s just raw mechanical analytics that they do to determine whether we will show this to people. So I would take these numbers that you see online with a grain of salt test and drive them with your audience.

Viral 216

Viral Algorithm Framework B2B 216

Startup Professionals Musings

OCTOBER 2, 2013

If your business is industrial B2B products, social media should be low on your list. Within each of the platform categories defined above, there is a right one and a wrong one for your audience. Get familiar with current social media tools, such as Google Analytics, SproutSocial, and HootSuite analytics.

Social Media 252

Social Media Media Entrepreneur Metrics 252

YoungUpstarts

MARCH 18, 2013

A micro blogging site that allows you to engage with customers and potential clients in real time, Twitter not only enables you to track what people are saying about your business, but also it allows you to track competitors and what people are saying about them. Bonus site! Image courtesy of nokhoog_buchachon / FreeDigitalPhotos.net ].

Social Media 269

Social Media Small Business Media Marketing 269

David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. Many tools designed for B2B marketing in general are also relevant to investors.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Up and Running

NOVEMBER 30, 2020

According to the 2017 State of Digital Marketing report , webinars are one of the top drivers of revenue for B2B marketers, coming just second after white papers. 74% of B2B marketers consider webinars to be the most effective way of generating high-quality leads. Identify a webinar topic that drives your audience’s results.

Product 97

Product Audience Social Media Sales 97

ConversionXL

NOVEMBER 22, 2022

Engagement rate: Learn which content resonates with your audience Where to measure engagement rate 4. If marketing analytics show a correlation between form submissions and sales qualified leads (SQLs), visitors and form submissions become KPIs because they give you the full picture of how you’re progressing toward the goal.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

OCTOBER 1, 2022

95% of B2B buyers are not ready to buy your product right now. When B2B buyers are considering a purchase, they spend only 17% of their time meeting with potential suppliers. According to Walker: “B2B buyers are discovering, researching, and evaluating products in places companies can’t track.”. What is the dark funnel?

B2B 103

B2B Social Media Channel Audience 103

Startup Professionals Musings

AUGUST 22, 2012

If your business is industrial B2B products, social media should be low on your list. Within each of the platform categories defined above, there is a right one and a wrong one for your audience. Get familiar with current social media tools, such as Google Analytics, Omniture, and HootSuite analytics.

Social Media 238

Social Media Media Cost Startup 238

Occam's Razor

JANUARY 20, 2010

It could be a good thing ("you were great, engaged the audience") or a not such a good thing ("no one understood a thing you were saying, hence so many questions"). End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Before you analyze do one small thing.

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

JULY 25, 2017

Though the topic of mobile conversion rates of ecommerce websites is often broaches, it’s rare we talk about SaaS or B2B. The Mobile Website Design Problem (B2B Saas Edition). Most businesses have ceded this ground, thinking that B2B SaaS is just a thing you sign up for on desktops. It’s mostly been written off.

B2B 92

B2B Mobile Analytics Deal Flow 92

Startup Professionals Musings

JUNE 18, 2011

If your business is industrial B2B products, social media should be low on your list. Within each of the platform categories defined above, there is a right one and a wrong one for your audience. Get familiar with current social media tools, such as Google Analytics, Omniture, and HootSuite analytics.

Social Media 232

Social Media Media Entrepreneur Analytics 232

Brandanew

OCTOBER 6, 2015

Every network brings a new set of statistics with different looking analytics. You need to create or curate content keeping audience needs central. Google analytics itself will tell you how much traffic you are getting from different channels, how much time users are spending on your site, your bounce rates, that too at no extra cost.

Social Media 100

Social Media Media Analytics Social Network 100

ReadWriteStart

AUGUST 19, 2019

Every business, including B2B or B2C, has to bear the financial loss in their implementing their business strategies. Format your blogs with title tags, meta tags, description, and headings like the H1, H2. Populate your website with regular blogs and articles. You need to make sure it approaches the audience.

Small Business 138

Small Business Marketing SEO Social Media 138