SoCal CTO

MAY 21, 2012

Many of the factors are not obvious and include building mystery to drive margin, why boring B2B companies often win but are challenging in other ways, how bootstrapping wins, integrating metrics from the start and many other similar lessons. What does it cost to acquire a new customer? What is our viral spread coefficient?

Fractional CTO 175

Fractional CTO CTO Hire Startup Social Network 175

ConversionXL

FEBRUARY 3, 2022

Everything they do is scrutinized by its potential impact on scalable growth… An effective growth hacker also needs to be disciplined to follow a growth hacking process of prioritizing ideas (their own and others in the company), testing the ideas, and being analytical enough to know which tested growth drivers to keep and which ones to cut.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

FEBRUARY 12, 2019

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. To offset these costs, you need to earn more repeat purchases from existing customers. That means better margins, more profitability, and cost-efficient scaling. Segments include any “ subset of your Analytics data ” (e.g.

Retention 126

Retention Analytics Campaign eCommerce 126

Occam's Razor

JANUARY 24, 2011

The way OOD manifests itself is that in every website and web business I work with I am obnoxiously persistent in helping identify the desired outcomes of the site / business before I ever log into their web analytics data. Without goals and goal values you are not doing web analytics, you are doing web iamwastingyourlifeandminelytics.

Analytics 122

Analytics Conversion Affiliate Web 122

ConversionXL

OCTOBER 16, 2022

Measuring customer acquisition for peak effectiveness How to calculate ecommerce customer acquisition cost Calculate much your customers are worth: LTV MRR, churn rates, and other factors that affect your LTV/CAC ratios Find and fix customer acquisition funnel leaks 5 customer acquisition strategies to increase sales and loyalty (with examples) 1.

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. – Seth Godin.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Startup Professionals Musings

APRIL 9, 2017

If your business is industrial B2B products, social media should be low on your list. Return-On-Investment metrics are not new, but the tools are different. Get familiar with current social media tools, such as Google Analytics, Kissmetrics, and HootSuite analytics. Spend your time and money on other platforms.

Social Media 166

Social Media Media Cost Analytics 166

Austin Startup

MAY 12, 2020

Growth marketers should feel completely comfortable working with marketing tools like Google Analytics, HubSpot, Bizible or any of the popular platforms that collect and help analyze marketing data. If you want to be a growth hacker, you need to focus on one part of your strategy or just one core metric you want to see.

B2B 96

B2B Marketing B2C Startup 96

Occam's Razor

JANUARY 6, 2010

As we spring to action full of passion I wanted to share with you all a short list of things that will expand your little world of online marketing & web analytics. Change is hard, even if we know that we should be executing a multiplicity strategy to win in the web analytics 2.0 That's sucking. That's sucking.

Analytics 99

Analytics Web Campaign PPC 99

ConversionXL

DECEMBER 13, 2018

For many, Google Analytics 360 is a black box. That disconnect exists because many, myself included, have understood Google Analytics 360 primarily as an expansion of the data caps we encounter with the free version. Google Analytics 360 overview. Google Analytics 360 vs Google Analytics. Image source ).

Analytics 126

Analytics Cloud Audience Campaign 126

ConversionXL

AUGUST 18, 2020

In this article, I walk you through a framework—the SEO pyramid—and how to think about keyword research for B2B SaaS businesses. The SEO Pyramid categorizes search term types for B2B SaaS businesses. As you continue your research, start adding metrics like volume, competitiveness, etc. What is the SEO pyramid? Problem terms.

Framework 123

Framework B2B SEO Search 123

Startup Professionals Musings

AUGUST 22, 2012

If your business is industrial B2B products, social media should be low on your list. Return-On-Investment metrics are not new, but the tools are different. Get familiar with current social media tools, such as Google Analytics, Omniture, and HootSuite analytics. Assess social media relevance to your product or service.

Social Media 238

Social Media Media Cost Startup 238

ConversionXL

MARCH 25, 2020

A B2B website that educates potential buyers isn’t a personal “weblog.” If I need to find an article on creating a custom dimension in Google Analytics, I don’t care if you published it five years ago. With roughly 700 posts, there are too many for a manual review, but we don’t have to automate every last metric. Outdated risk.

Analytics 68

Analytics Metrics Technical Review Search 68

Up and Running

JULY 15, 2015

50% of B2B companies find it difficult to attribute marketing activity directly to revenue results. Here are is the type of data that you should be tracking: General Google Analytics statistics—like unique visitors, time on the site, bounce rate, and source. Acquisition Cost of a New Customer. Cost Per Lead.

Marketing 60

Marketing Social Media Campaign Acquisition 60

Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. If you want to play along. Don’t read what I’ve chosen.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

ConversionXL

MAY 13, 2020

For a long time, I considered standard Google Analytics reports to be the best way to get useful insights. From time to time, I struggled with sampling, limitations, and weird results, but I didn’t see a way around it—until I discovered Google Analytics 360 and raw data exports into Google BigQuery. Because of calculation costs.

Analytics 85

Analytics Aggregator SQL Cloud 85

Occam's Razor

SEPTEMBER 15, 2014

They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). Remember, when someone says mobile analytics, first ask the clarifying question: Do you mean mobile application or mobile website ? So, be a dear.

Analytics 141

Analytics Metrics Mobile DC 141

Up and Running

APRIL 17, 2018

B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 It can be tempting to reuse product descriptions from your own copy and from product manufacturers throughout your website, but you should try to avoid it at all costs. trillion in 2021, up from $1.3

SEO 80

SEO eCommerce Analytics Software Review 80

ConversionXL

JUNE 8, 2017

You can check the Web Marketing and Measurement Model by Avinash Kaushik (who is an analytics legend): Image Source. You are certainly already familiar with Google Analytics, but if you need to brush up your skills, there is a course by CXL Institute that can take you to the next level (or if you’re a total beginner try this one ).

Programming 97

Programming Revenue Analytics Software Review 97

Startup Professionals Musings

APRIL 13, 2019

If your business is industrial B2B products, social media should be low on your list. Return-On-Investment metrics are not new, but the tools are different. Get familiar with current social media tools, such as Google Analytics, Kissmetrics, and HootSuite analytics. Spend your time and money on other platforms.

Social Media 199

Social Media Media Analytics Viral 199

David Teten

SEPTEMBER 23, 2017

However, about 5% of the VCs in our database, mostly younger ones, are trying to build a competitive advantage by crawling large amounts of publicly available data and building analytical functions to flag companies with accelerating traction to them. Many tools designed for B2B marketing in general are also relevant to investors.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

Startup Professionals Musings

MAY 10, 2019

For B2B environments, consider who makes the buy decisions. Use business metrics and tools to tune your efforts. Start by getting familiar with social media analysis tools, such as Google Analytics, Snaplytics, and SproutSocial. As with any business tool, you need to use it correctly, and measure the cost against the return.

Social Media 247

Social Media Media Reputation Viral 247

ConversionXL

JANUARY 31, 2014

These questions help you uncover trends within your market and tell you things analytics alone can not. Step 1 – Set Up Actionable Analytics. Do This: Set up your conversion goals in Google Analytics. Ask Peep about analytics, and he’ll tell you, “Metrics are there to provide actionable insight. image source.

Analytics 134

Analytics Video Matching Conversion 134

Startup Professionals Musings

OCTOBER 2, 2013

If your business is industrial B2B products, social media should be low on your list. Return-On-Investment metrics are not new, but the tools are different. Get familiar with current social media tools, such as Google Analytics, SproutSocial, and HootSuite analytics. Spend your time and money on other platforms.

Social Media 252

Social Media Media Entrepreneur Metrics 252

Startup Professionals Musings

MARCH 8, 2017

If your business is industrial B2B products, social media may be low on your list. If you are selling a B2B printing platform from Xerox, posting on LinkedIn would likely be the best choice. Return-On-Investment metrics are not new, but the tools are different. Assess social media relevance to your product or service.

Social Media 147

Social Media Media B2B Analytics 147

David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. Many tools designed for B2B marketing in general are also relevant to investors.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

MAY 27, 2022

The average B2B buyer has 27 brand interactions before deciding. Only around 10–15% of B2B leads turn into paying customers, and it’s because tactics optimizing for the early stages of the funnel only cater to early-stage goals. Because the best marketers have their own perspective on everything from metrics to channels to branding.

Demand 95

Demand Management B2B Campaign 95

Austin Startup

JULY 2, 2021

Chargify, the leading billing platform for B2B SaaS, announced today the massive productivity improvements and decrease in operating costs that CareerPlug has achieved using its new Chargify Business Intelligence product. This saves our operations and finance teams hours of manual work each week. and Canada.

San Antonio 67

San Antonio B2B Texas Ireland 67

ConversionXL

MAY 22, 2017

In AI implications on Marketing and Analytics , I placed my considerations explaining how and why Artificial Intelligence (AI) will shape the next generation of Analytics and Marketing SaaS products. Is it a B2B or B2C email?” , “What is the company where this contact is working at?” The Salesforce era was only at the beginning.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

The Startup Magazine

OCTOBER 24, 2018

With more and more businesses realizing videos for marketing and brand education, 73% of B2B organizations say they have received a positive ROI after using video marketing. Analytics and ways to monetize your streams. Impressive user and video performance analytics. Analytics for tracking video plays and duration.

Software 136

Software Bandwidth API Flash 136

Occam's Razor

JULY 6, 2016

Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards. Additionally, you are spending your day in the warm embrace of Adobe or Google Analytics because your job is set up as "data people."

Design 86

Design Software Review Mobile Analytics 86

ConversionXL

OCTOBER 22, 2018

Talk to any B2B marketer about attribution and they’ll either roll their eyes or rant about how it’s important but hard to get right—long lead cycles, multiple contacts from a single organization, etc. As a group, we’ve gotten a firmer grasp on top-of-the-funnel metrics. This is specific to Google Analytics.

B2B 131

B2B Marketing Analytics Campaign 131

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Analytics 131

Analytics Marketing Campaign Metrics 131

Startup Professionals Musings

JUNE 18, 2011

If your business is industrial B2B products, social media should be low on your list. Return-On-Investment metrics are not new, but the tools are different. Get familiar with current social media tools, such as Google Analytics, Omniture, and HootSuite analytics. Assess social media relevance to your product or service.

Social Media 232

Social Media Media Entrepreneur Analytics 232

Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). In this post I want to arm you with the evolution you should undertake in your companies when it comes to marketing and analytics. It is a part of multi-channel analytics chapter.

Analytics 165

Analytics Marketing Channel Metrics 165

Occam's Razor

FEBRUARY 3, 2014

YouTube Marketing and Analytics Framework for Success. All of it is your existing content, so very low cost to your company in this step. At a low cost. If you are a B2B company, checkout Cisco's social efforts. For display ads, standard web analytics metrics apply: Click-through rate, % Assists (this is glorious!),

Analytics 149

Analytics Marketing Audience Channel 149

Duct Tape Marketing

JULY 31, 2014

If you are a B2B product or service, then start with Twitter. You should be able to do this organically or at a very low cost. You want to do initial baseline metrics, and then continue to use data to improve how you are engaging and adding followers. Use metrics to set a baseline and track progress.

Social Media 35

Social Media Media Social Network Cloud 35