Austin Startup

MAY 12, 2020

Growth marketers should feel completely comfortable working with marketing tools like Google Analytics, HubSpot, Bizible or any of the popular platforms that collect and help analyze marketing data. This data collection and analysis is important for both B2B and B2C, though they will certainly look very different.

B2B 96

B2B Marketing B2C Startup 96

ConversionXL

OCTOBER 16, 2022

Measuring customer acquisition for peak effectiveness How to calculate ecommerce customer acquisition cost Calculate much your customers are worth: LTV MRR, churn rates, and other factors that affect your LTV/CAC ratios Find and fix customer acquisition funnel leaks 5 customer acquisition strategies to increase sales and loyalty (with examples) 1.

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

Startup Professionals Musings

JANUARY 15, 2022

If your business is industrial B2B products, social media should be low on your list. Get familiar with current social media tools, such as Google Analytics, Kissmetrics, and HootSuite analytics. As with any resource or tool, you need to optimize your social media costs against a targeted return.

Social Media 315

Social Media Media Startup Analytics 315

Startup Professionals Musings

APRIL 9, 2017

If your business is industrial B2B products, social media should be low on your list. Get familiar with current social media tools, such as Google Analytics, Kissmetrics, and HootSuite analytics. As with any resource or tool, you need to optimize your social media costs against a targeted return.

Social Media 166

Social Media Media Cost Analytics 166

YoungUpstarts

NOVEMBER 29, 2017

Think of your first B2B web site as one step beyond your elevator pitch. Present a professional appearance; Show that you are a real company with solutions to help real businesses solve problems, grow revenue, or reduce cost. Google Analytics provides free tools and the training to use them. What are people searching for?

Elevator Pitch 100

Elevator Pitch Web Portfolio B2B 100

ConversionXL

JULY 8, 2021

If you’re using content to generate leads for your B2B or SaaS business, it’s critical you measure how well your activities are contributing to the cause. This doesn’t factor the costs of email marketing and retargeting into overall profitability. Leads generated from content.

Conversion 156

Conversion CPA Metrics Analytics 156

ConversionXL

FEBRUARY 12, 2019

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. To offset these costs, you need to earn more repeat purchases from existing customers. That means better margins, more profitability, and cost-efficient scaling. Segments include any “ subset of your Analytics data ” (e.g.

Retention 126

Retention Analytics Campaign eCommerce 126

Duct Tape Marketing

NOVEMBER 2, 2023

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

Metrics 75

Metrics Analytics Forecast Software Review 75

ConversionXL

DECEMBER 13, 2018

For many, Google Analytics 360 is a black box. That disconnect exists because many, myself included, have understood Google Analytics 360 primarily as an expansion of the data caps we encounter with the free version. Google Analytics 360 overview. Google Analytics 360 vs Google Analytics. Image source ).

Analytics 126

Analytics Cloud Audience Campaign 126

Occam's Razor

JANUARY 6, 2010

As we spring to action full of passion I wanted to share with you all a short list of things that will expand your little world of online marketing & web analytics. Change is hard, even if we know that we should be executing a multiplicity strategy to win in the web analytics 2.0 That's sucking. That's sucking.

Analytics 99

Analytics Web Campaign PPC 99

YoungUpstarts

APRIL 22, 2016

Salesforce does the same thing in the B2B world. For most businesses, the initial cost of acquiring a customer, and building a network, is relatively high. Apple manufactures products, owns retail stores and also has an open platform for developers to build and sell apps that makes the products Apple sells even more desirable.

Japan 100

Japan Global Asia API 100

Startup Professionals Musings

AUGUST 22, 2012

If your business is industrial B2B products, social media should be low on your list. Get familiar with current social media tools, such as Google Analytics, Omniture, and HootSuite analytics. As with any resource or tool, you need to optimize your social media costs against a targeted return.

Social Media 238

Social Media Media Cost Startup 238

ConversionXL

MAY 13, 2020

For a long time, I considered standard Google Analytics reports to be the best way to get useful insights. From time to time, I struggled with sampling, limitations, and weird results, but I didn’t see a way around it—until I discovered Google Analytics 360 and raw data exports into Google BigQuery. Because of calculation costs.

Analytics 85

Analytics Aggregator SQL Cloud 85

ConversionXL

AUGUST 18, 2020

In this article, I walk you through a framework—the SEO pyramid—and how to think about keyword research for B2B SaaS businesses. The SEO Pyramid categorizes search term types for B2B SaaS businesses. For many B2B SaaS companies, problem terms are the biggest opportunity. What is the SEO pyramid? brand terms, solution terms, etc.)

Framework 123

Framework B2B SEO Search 123

Up and Running

NOVEMBER 4, 2020

It’s hard enough to learn how to fund a business without worrying about mobile app development costs. Once the website goes live, check the stats on your website using Google Analytics or a similar tool. Creating an app often requires calling in a team of developers, which can cost $10k or more. Hire a development team.

Developer 86

Developer Mobile eCommerce Design 86

SoCal CTO

MAY 21, 2012

Many of the factors are not obvious and include building mystery to drive margin, why boring B2B companies often win but are challenging in other ways, how bootstrapping wins, integrating metrics from the start and many other similar lessons. What does it cost to acquire a new customer? What is our viral spread coefficient?

Fractional CTO 175

Fractional CTO CTO Hire Startup Social Network 175

Up and Running

JULY 15, 2015

50% of B2B companies find it difficult to attribute marketing activity directly to revenue results. Here are is the type of data that you should be tracking: General Google Analytics statistics—like unique visitors, time on the site, bounce rate, and source. Acquisition Cost of a New Customer. Cost Per Lead.

Marketing 60

Marketing Social Media Campaign Acquisition 60

ConversionXL

JUNE 2, 2022

According to Demand Gen Report, 56% of B2B buyers say that a web search is their first resource, and 79% say the winning vendor’s content significantly impacts their buying decision. Something like data analytics platform Plausible , on the other hand, is a simple product designed for startups, freelancers, and bloggers.

Lead Generation 94

Lead Generation Marketing Sales Cycle Campaign 94

ConversionXL

FEBRUARY 3, 2022

Everything they do is scrutinized by its potential impact on scalable growth… An effective growth hacker also needs to be disciplined to follow a growth hacking process of prioritizing ideas (their own and others in the company), testing the ideas, and being analytical enough to know which tested growth drivers to keep and which ones to cut.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

JUNE 8, 2017

You can check the Web Marketing and Measurement Model by Avinash Kaushik (who is an analytics legend): Image Source. You are certainly already familiar with Google Analytics, but if you need to brush up your skills, there is a course by CXL Institute that can take you to the next level (or if you’re a total beginner try this one ).

Programming 97

Programming Revenue Analytics Software Review 97

Startup Professionals Musings

APRIL 13, 2019

If your business is industrial B2B products, social media should be low on your list. Get familiar with current social media tools, such as Google Analytics, Kissmetrics, and HootSuite analytics. As with any resource or tool, you need to optimize your social media costs against a targeted return.

Social Media 199

Social Media Media Analytics Viral 199

ConversionXL

JUNE 16, 2020

On these days, I would open up Google Analytics , look for pages with declining year-over-year traffic, and spend 30 minutes sprucing up each page. I compare it to parts of Market Muse—but at 1% the cost. Since we’re in B2B SaaS, ours are: Role pages; Products; Industries; Features and use cases. Content freshness.

SEO 121

SEO Technical Review Software Review XML 121

David Teten

SEPTEMBER 23, 2017

However, about 5% of the VCs in our database, mostly younger ones, are trying to build a competitive advantage by crawling large amounts of publicly available data and building analytical functions to flag companies with accelerating traction to them. Many tools designed for B2B marketing in general are also relevant to investors.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

Startup Professionals Musings

MAY 10, 2019

For B2B environments, consider who makes the buy decisions. Start by getting familiar with social media analysis tools, such as Google Analytics, Snaplytics, and SproutSocial. Always gauge progress by business indicators, like customer acquisition cost and customer satisfaction.

Social Media 247

Social Media Media Reputation Viral 247

Up and Running

APRIL 17, 2018

B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 It can be tempting to reuse product descriptions from your own copy and from product manufacturers throughout your website, but you should try to avoid it at all costs. trillion in 2021, up from $1.3

SEO 80

SEO eCommerce Analytics Software Review 80

David Teten

DECEMBER 16, 2015

Josh Gebhardt, CEO, MetricStory , observes that horizontal spread across and within an organization’s functional siloes is a good metric for B2B products. Customer Acquisition Cost (CAC). Lean Analytics recommends this set of metrics for some of the major categories of startups: Create a management dashboard. Sales Pipeline.

Metrics 60

Metrics Analytics Balance Sheet .Net 60

David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. Many tools designed for B2B marketing in general are also relevant to investors.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

MARCH 25, 2020

A B2B website that educates potential buyers isn’t a personal “weblog.” If I need to find an article on creating a custom dimension in Google Analytics, I don’t care if you published it five years ago. In our context, an example of a high-risk post is our Google Analytics implementation guide. To be honest, it never did.

Analytics 68

Analytics Metrics Technical Review Search 68

ConversionXL

JANUARY 31, 2014

These questions help you uncover trends within your market and tell you things analytics alone can not. Step 1 – Set Up Actionable Analytics. Do This: Set up your conversion goals in Google Analytics. Ask Peep about analytics, and he’ll tell you, “Metrics are there to provide actionable insight. Take the time.

Analytics 134

Analytics Video Matching Conversion 134

Startup Professionals Musings

MARCH 8, 2017

If your business is industrial B2B products, social media may be low on your list. If you are selling a B2B printing platform from Xerox, posting on LinkedIn would likely be the best choice. Get familiar with current social media tools, such as Google Analytics, SproutSocial, and HootSuite analytics.

Social Media 147

Social Media Media B2B Analytics 147

Transformify

JULY 4, 2018

v) B2B Freelance Marketplace. (vi) vii) Analytics and reports. The cost may be too high depending on the efficiency and the quality of candidates each company manages to attract and hire. Transformify Recruitment CRM comes with B2B Freelance Marketplace equipped with billing, self-billing and payment functionality.

Technical Review 40

Technical Review Software Review Database Algorithm 40

Austin Startup

APRIL 17, 2017

Thrillbox Thrillbox is an immersive media analytics platform that provides distribution tools for content generators, advertising agencies, vendors, and networks. Candidates will learn our culture and how to go through steps of sales cycle with Lead Generation, B2B and B2C sales and account management.

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

YoungUpstarts

OCTOBER 10, 2012

Even PhD analytics eggheads. If you can harness the knowledge, natural enthusiasm, and peer influence of your very best customers — I call them “Rock Star” customers — they’ll market, sell, and help develop breakthrough products for your firm better than your internal resources can do, and often at a fraction of the cost.

Customer 154

Customer Fractional CTO Canada Technical Review 154

ConversionXL

MAY 22, 2017

In AI implications on Marketing and Analytics , I placed my considerations explaining how and why Artificial Intelligence (AI) will shape the next generation of Analytics and Marketing SaaS products. Is it a B2B or B2C email?” , “What is the company where this contact is working at?” The Salesforce era was only at the beginning.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

ConversionXL

MAY 27, 2022

The average B2B buyer has 27 brand interactions before deciding. Only around 10–15% of B2B leads turn into paying customers, and it’s because tactics optimizing for the early stages of the funnel only cater to early-stage goals. Very few, if any, of these interactions are with a sales rep.

Demand 95

Demand Management B2B Campaign 95

ConversionXL

OCTOBER 22, 2018

Talk to any B2B marketer about attribution and they’ll either roll their eyes or rant about how it’s important but hard to get right—long lead cycles, multiple contacts from a single organization, etc. Attribution takes marketing analytics a level—or a couple levels—deeper. This is specific to Google Analytics.

B2B 131

B2B Marketing Analytics Campaign 131

YoungUpstarts

FEBRUARY 8, 2019

Sometimes, marketing and data analytics firms will refer to this type of data as “first-party data.”. To be specific, there are typically three parties involved in the generation, collection, analysis and application of intent data: B2Bs. Data and analytics providers. External Intent Data. Who Is Involved With Intent Data?

Harvest 113

Harvest B2B Analytics Sales 113