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How to Measure Small Business Website Performance

Up and Running

Likewise, your website , the digital representation of your business, and the means through which people find you and connect with you, also needs to have metrics in place to know how it’s doing. How to measure your small business website performance. To get this type of information, you need to use an analytics tool.

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Is Click Fraud Devouring Your Ad Budget?

ConversionXL

Competing businesses. Competing businesses may click on each other’s PPC ads to waste money. If you conduct some intricate research (detailed below), you may be able to identify the IP address of competing businesses. Loads of PPC platforms ( Google Ads included) allow you to blacklist IP addresses. .

PPC 121
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Excellent Analytics Tip #22: Calculate Return On Analytics Investment!

Occam's Razor

Every post is about unleashing the power of digital analytics (the potent combination of data, systems, software and people). But we've never stopped to consider this question: What is the return on investment (ROI) of digital analytics? Let's calculate the ROI of digital analytics. Let's fix that in this post.

Analytics 142
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27 Entrepreneurs Explain How Technology Will Affect Their Business Tomorrow

Hearpreneur

There are now more options than ever for solopreneurs and small businesses because of the proliferation of the gig economy and platform-based enterprises. Additionally, technology has the potential to give businesses the resources necessary to develop mobile-responsive websites and applications.

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The Small Business Guide To SEO (Search Engine Optimization) in 2017

crowdSPRING Blog

Tip: One of the most important tools for any effective SEO strategy is website analytics. There are many paid options for website analytics. We like and use Google Analytics. Once you’ve taken care of analytics, you’ll want to identify some tools that will help you with keywords. This is known as semantic SEO.

SEO 48
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Top 15 Digital Marketing Publications That All Marketers Should Read

The Startup Magazine

1: Social Media Examiner. This free daily digital publication provides social media marketers with digital marketing and social media best practices and digital marketing tips. 9: Social Media Today . This digital publication is the one-stop resource for digital marketers looking for everything social media.

Marketing 206
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[Interview] Ryan Bonnici of HubSpot On Inbound Marketing In Asia

YoungUpstarts

According to the study, 3 out of 4 marketers in Asia use mostly inbound strategy, such as SEO, content creation, social media, and lead generation to drive ROI. Most small business owners aren’t too familiar with online marketing terms. And native ads that include rich media boost conversion rates by up to 60%.

Asia 100