article thumbnail

Analytics Career Advice: Job Titles, Salaries, Technical & Business Roles

Occam's Razor

Michael, politely, says in an email: "I have done web analytics for five years, I have mastered Omniture, WebTrends and Google Analytics, I provide analysis and not just reporting. I feel like am an Analytics God. My goal is to climb the ranks and increase my salary." " Let me hasten to add two things.

article thumbnail

Excellent Analytics Tip #22: Calculate Return On Analytics Investment!

Occam's Razor

Every post is about unleashing the power of digital analytics (the potent combination of data, systems, software and people). But we've never stopped to consider this question: What is the return on investment (ROI) of digital analytics? Let's calculate the ROI of digital analytics. Let's fix that in this post.

Analytics 142
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Studying Computer Science vs. IT: Which Subject You Should Choose

The Startup Magazine

For example, some essentials skills you need to have to be a computer scientist are: Advanced programming abilities; Strong attention to detail; Excellent communication skills; Ability to understand complex mathematics and data analytics; Knowledge of programming languages. The post Studying Computer Science vs.

article thumbnail

The Impact Matrix | A Digital Analytics Strategic Framework

Occam's Razor

The universe of digital analytics is massive and can seem as complex as the cosmic universe. Even simple questions like “ How effective is our analytics strategy? Soon, your digital analytics strategic framework that you hoped would provide a true north to the analytics strategy question looks like this ….

article thumbnail

Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

Occam's Razor

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Analytics 131
article thumbnail

Cybersecurity Skills Gap: Solutions to Fill the Talent Void

The Startup Magazine

Moreover, offering competitive salaries, benefits, and professional development opportunities can help attract and retain skilled professionals. Whether it’s expertise in cloud security, data analytics, or threat intelligence, these programs tailor their offerings to meet the industry’s demands.

article thumbnail

How to Raise More Money for Your Nonprofit

The Startup Magazine

After all, nonprofits have operational expenses such as rent, energy bills, and salaries. If nonprofits want to attract top executives, then they must also pay competitive salaries and need the nonprofit fundraising to support it. But funds are just as important to a nonprofit. Credit: Alexander Suhorucov via Pexels.