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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. Where marketing drives brand awareness, customer acquisition drives conversions and sales to generate revenue. Data-driven strategies focused on ROI over revenue win the customer acquisition game. Google ads).

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One of the Biggest Mistakes Enterprise Startups Make

Both Sides of the Table

This article initially appeared on TechCrunch. The line of reasoning goes, “Services businesses are not scalable and the market won’t reward this revenue so make sure that third-parties do your implementation or clients do it themselves. We only want software revenue.” I believe it’s flawed.

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Product Design for SaaS Startups: Best Practices and Examples

ReadWriteStart

In this article, I’ll share some best practices and real-life examples of successful product design for SaaS companies. After all, you’ve put a lot of time, effort, and money into building your product, and you want to ensure that it’s meeting the needs of your users and generating revenue for your company.

Design 105
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Common B2B Challenges and How To Solve Them

ConversionXL

In this article, I’ll share what I’ve learned and detail the exact steps you should take to put yourself in a position to succeed. Companies experience a high churn rate because of bad product adoption. After analysing our case studies and CRM, we saw that 73% of total revenue came from these two segments. Let’s dive in.

B2B 150
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

In this article, you’ll learn what growth hacking in marketing is and what it’s not. In the retention phase, measure these performance metrics: Retention rate vs. churn rate Customer churn Net Promoter Score Email open rates Email click-through rate. This helped grow revenue by 637%.

Retention 113
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Boost Your SaaS Business Revenue With These 12 Strategies

Up and Running

This article is part of our SaaS Business Startup Guide —a curated list of articles to help you plan, start, and grow your SaaS business! Reduce churn. Churn is essentially your cancellation rate. The percentage of your paying customers that cancel is your churn rate. Improve signup rates.

Revenue 73
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Visualizing the Interactions Between CAC, Churn and LTV

A Smart Bear: Startups and Marketing for Geeks

If you like this, go see his Shockwave Innovations blog ) Anyone that has taken an accounting class or learned basic business financials knows the interaction between key elements of a P&L (revenue, cost, expense) and a balance sheet (assets, liabilities, equity). Jason Cohen also wrote a very insightful article about this issue.