ConversionXL

NOVEMBER 25, 2020

Whereas a blog post needs just a computer to type, a video requires an understanding of lighting, audio, storytelling, editing, and community building. This content relates strictly to the products and services you provide, and have a very limited audience. Staying in front of our audience. Self-promotion. Use it sparingly.

Channel 129

Channel Metrics Algorithm Video 129

Duct Tape Marketing

SEPTEMBER 30, 2022

2:48] Has design been a key differentiator for Typeform? [3:23] 5:26] Typeform really seems like more of a conversation in comparison to a regular form– how often do you fight the idea that people perceive it as ‘just a form where they only need the data’? [5:26] 8:26] What do you feel is your core differentiator? [10:50]

Marketing 74

Marketing Differentiation B2C PR 74

Duct Tape Marketing

OCTOBER 6, 2022

We have Slack for audio based communication. John Jantsch (06:41): All right, so, so I'm gonna make you be like a baseball announcer, you know, who has to describe what's going on the field to an audience who can't see it? And Jordan one of our new engineers, they're having a little conversation in Michael's office. It's fine.

Audio 86

Audio Cofounder Jordan Video 86

ConversionXL

JUNE 15, 2021

Answer the proverbial “Five W’s” through storytelling, and you’ll build meaningful connections with your audience. In this guide, you’ll learn how to apply the art of storytelling in your marketing initiatives to engage and grow your audience, when to use it, and when not to. traffic, engagement, conversion, sharing).

Audience 153

Audience Retention Campaign Video 153

Startup Lessons Learned

NOVEMBER 27, 2013

Our fall webcast series concluded on a high note with three extraordinary conversations about the origins and implications of Lean Startup. None of the webcasts included slides, so the audio versions work really well. The conversation also turned to a subject on everyone’s mind the last month or so--the healthcare.gov website.

Lean 165

Lean San Francisco Cofounder Programming 165

Duct Tape Marketing

NOVEMBER 10, 2022

John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Marketing Against the Grain, hosted by Kip Bodner and Keion Flanigan is brought to you by the HubSpot Podcast Network, the audio destination for business professionals. So there you have it. Two things to note. But they still read it. powered by.

Email 93

Email SMS Marketing Channel 93

Duct Tape Marketing

FEBRUARY 24, 2022

Key Takeaway: Building credibility as an expert in your field is an essential component to reaching new audiences and attracting new customers and clients. In this episode, I talk with Michael DeLon about how publishing your own book helps you not only demonstrate your expertise but also differentiate yourself from your competition.

Differentiation 97

Differentiation Audio Programming Non-Compete 97

Duct Tape Marketing

DECEMBER 15, 2022

It's brought to you by the HubSpot Podcast Network, the audio destination for business professionals. We've had lots of conversations on is social media community and I think social media enables community. Do you feel like you know what differentiates your business from every other business out there? Wouldn't you say?

Community 81

Community Framework Advisory Board Viral 81

Up and Running

DECEMBER 16, 2014

The full audio is included above, and the full transcript can be found below: Jonathan: On behalf of Bplans.com, I’m really excited to introduce today’s guest speaker. The way that I define PR, basically, is that it’s raising your visibility to your awareness, to your target market, in a unique and differentiating manner.

Public Relations 117

Public Relations Small Business PR Entrepreneur 117

Duct Tape Marketing

SEPTEMBER 13, 2023

By answering key questions about the book’s purpose, target audience, and desired outcomes, aspiring authors can ensure that their book serves as a valuable asset for years to come. 10:16): How do you assist in crafting a book structure that not only meets the author’s objectives but also keeps the audience engaged? (14:11):

Audio 66

Audio Email Conversion Hiring 66

Austin Startup

MARCH 22, 2017

He did a live Q&A with the audience at SXSW Interactive 2017. Gary is known for his Daily Vee streams where he’ll share stories, give advice, and even commonly calls up members of his audience to answer their questions live. I’ll add that you should test and diversify your content to tailor it to your specific audience.

Startup 54

Startup Audience Audio Algorithm 54

Hearpreneur

MAY 27, 2020

How do you gain the attention of your preferred audience in an era of stiff competition? The concept was not to be lost in the crowd of applicants for a job that didn’t exist, instead create one by differentiating. What is being said right now by your customers in their conversations? Take a moment to listen.

Entrepreneur 122

Entrepreneur Social Media Audience Conversion 122

Austin Startup

FEBRUARY 6, 2018

The Switchboard Platform makes these experiences available to third party developers looking to engage users and differentiate their offerings. Switchboard uses patented technologies leveraging deep audio and voice processing capabilities. We’re defining a new category so the product is highly differentiated. Patents granted.

Startup 48

Startup San Francisco Canada Audio 48

ConversionXL

NOVEMBER 28, 2022

TikTok’s audience uses the app with an exploratory mindset and a willingness to engage with branded content. In this article, you’ll learn how TikTok Ads work and how you can create campaigns that grab attention and turn interest into conversions. And the type of products this audience is into is equally as diverse.

Customer 102

Customer Viral Audience Campaign 102

Duct Tape Marketing

NOVEMBER 1, 2017

And it worked great for the audio book, too, because then I didn’t have to do the whole thing by myself. We’re going to distribute that on a platform and we’re going to build an audience in some way and we’re going to sell our product or service, which by the way is fine. Robert, you take this one.

Cost 37

Cost Marketing Audience Media 37

ConversionXL

NOVEMBER 11, 2015

Whether you’re a conversion optimization agency, consultant, or in-house at a startup or enterprise, investing in the right conversion optimization tool is a big decision. You can, for example, isolate the conversion rate for all visitors who played the video you’re testing. It opens the door for detailed analysis.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

Duct Tape Marketing

AUGUST 25, 2022

7:59] In the agency world, there’s a lot of conversation around retainers versus project work — what’s your take on which path to go down? [12:49] So there in the agency world, there's a lot of conversation around retainers versus project work. It's a really long road to build your own audience. powered by.

Marketing 82

Marketing Framework Vertical SEO 82

Duct Tape Marketing

DECEMBER 30, 2022

But for small businesses — the changes have been revolutionary, often leveling the playing field and providing a way to reach their customers and new audiences in a low-cost, targeted, and personalized way. It's brought to you by the HubSpot Podcast Network, the audio destination for business professionals. John Jantsch (05:05): Yeah.

Software Review 88

Software Review Marketing Technical Review Michigan 88

Duct Tape Marketing

FEBRUARY 16, 2022

7:59] In the agency world, there’s a lot of conversation around retainers versus project work — what’s your take on which path to go down? [12:49] John Jantsch (07:59): So there in the agency world, there's a lot of conversation around retainers versus project work. It's a really long road to build your own audience.

Framework 78

Framework Vertical Hosting Networking 78

Duct Tape Marketing

APRIL 21, 2022

But for small businesses — the changes have been revolutionary, often leveling the playing field and providing a way to reach their customers and new audiences in a low-cost, targeted, and personalized way. You mentioned showing up on Google maps, like if your business is not optimized for that, you're not part of the conversation.

Small Business 89

Small Business Software Review Marketing Technical Review 89

Duct Tape Marketing

JULY 14, 2022

We don't, there is no live audio. And I think like when you're specing a business or a product like this, you have to make those decisions to think what is the audience you wanna attract? And the people that understand that will be able to use that as a differentiator in their business. Melissa Kwan (03:40): Yeah. powered by.

Technical Review 83

Technical Review Demand Cofounder Video 83

Duct Tape Marketing

MARCH 2, 2023

The audio destination for business professionals creative elements goes behind the scenes with today's top creators. Through narrative interviews, Jay Klaus explores how creators like Tim Urban, James Clear, Tori Dunlap and Cody Sanchez are building their audiences today. It's brought to you by the HubSpot Podcast Network.

Marketing 86

Marketing Hiring Audio Networking 86

Duct Tape Marketing

JANUARY 18, 2023

It's brought to you by the HubSpot Podcast Network, the audio destination for business professionals. the, you know, when you think about it, uh, people wrestle to differentiate themselves with a marketing message, right? So what does your audience actually care about? That's probably not a likely audience for you.

Chicago 75

Chicago Hiring Conversion Audience 75

Duct Tape Marketing

JUNE 16, 2022

John Jantsch (05:19): So one of the things I've talked about a long time is that having a real point of differentiation, one that matters to the client can be a way to almost make your make competition irrelevant. Certainly one is a differentiator. He's he has the bloggy conversations. You call it an unfair advantage.

Technical Review 76

Technical Review Naming Networking Washington 76

Occam's Razor

FEBRUARY 3, 2014

So, lots of content combined with an engaged audience (contributing and participating in consumption), driving great branding and real world revenue. I''m ignoring the many small companies that have done well on YouTube, building businesses and audiences from scratch. Audiences, Relationships, and You(Tube). Because of YouTube.

Analytics 149

Analytics Marketing Audience Channel 149

Duct Tape Marketing

FEBRUARY 8, 2023

The audio destination for business professionals host Jason Bay dives in with leading sales experts and top performing reps to share actionable tips and strategies to help you land more meetings with your ideal clients. There's a huge differential between the speaking speed of the speaker and their thinking speed.

United Kingdom 65

United Kingdom America North America Australia 65

Duct Tape Marketing

JANUARY 4, 2023

19:43] So pretend you are speaking to a group of CMOs in an audience only today and somebody said, what do you think is the biggest challenge for most CMOs today? It's brought to you by the HubSpot Podcast Network, the audio destination for business professionals. How are you building your audiences? (12:59): Has that been.

SEO 86

SEO Audience Channel Campaign 86

Duct Tape Marketing

OCTOBER 27, 2022

How do you feel like this book will bring structure to the conversation? [19:32] Recent episode, The power of just one big marketing idea and How to get it really brings home this idea that instead of chasing the idea of the week, really lock in on one big idea to differentiate your business that can make all the difference in the world.

Seattle 62

Seattle Silicon Valley Conversion Naming 62

Duct Tape Marketing

SEPTEMBER 22, 2022

19:43] So pretend you are speaking to a group of CMOs in an audience only today and somebody said, what do you think is the biggest challenge for most CMOs today? Time in the second square we're on behalf our conversation, right? I don't have the result yet, which is kind of a let down for this kind of conversation.

SEO 83

SEO Channel Campaign Audience 83

Duct Tape Marketing

DECEMBER 1, 2022

It's brought to you by the HubSpot Podcast Network, the audio destination for business professionals. And so it puts new pressure on the kinds of stories that we tell and the way that we write to engage an audience. 14:25): It, it basically are signals of your personality that you are sharing with your audience. Like, that's it.

Charlotte 87

Charlotte Audience Technical Review Chicago 87

Up and Running

MAY 28, 2015

We recently had Tim Berry, Palo Alto Software founder and business planning expert, present our Bplans audience with his latest advice on lean business planning. What taglines are you using to differentiate yourself from other people, other businesses that might be similar. Then you have an assumed conversion rate. Did they not?

Lean 60

Lean Business Plan Video Software Review 60

Duct Tape Marketing

FEBRUARY 23, 2023

The audio destination for business professionals host Jason Bay, dives in with leading sales experts and top performing reps to share actionable tips and strategies to help you land more meetings with your ideal clients. So you have to have, right, and I guess we could call them a lot of other things though, certainly one is a differentiator.

Channel 70

Channel Sales Naming California 70

Duct Tape Marketing

JANUARY 20, 2022

You have a lot of conversations, you bring people in to try stuff in your laboratory, so to speak. And what we do is we take existing marketing and we'll run tests on it against survey groups and audiences that don't, they're not told, you know, you're being tested. That's the differentiator. Mike Michalowicz (06:23): Yeah.

Marketing 86

Marketing eCommerce Audio Networking 86

Startup Lessons Learned

JANUARY 27, 2009

In it, he mentions the core dilemma that all freemium companies face: the key is to create the right mix of features to segment out the people who are willing to pay, but without alienating the users who make up your free audience. Do it right, and your conversion rates might be as high as 20%.

San Francisco 148

San Francisco Lean Continuous Deployment DC 148

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 24, 2011

” Introduced a few months ago as an Austin event, I’m now doing this live audio advice column to the web, taking phone calls from startups around the country. How to differentiate yourself in a crowded market (and when perhaps you shouldn’t try). It’s Episode 3 my little “ Loveline for startups.

Cofounder 208

Cofounder Technical Review Software Review Differentiation 208

Duct Tape Marketing

OCTOBER 26, 2022

In this episode, CEO and co-founder of Olark, Ben Congleton, talks about the building of Olark and how they’ve differentiated themself in such a competitive industry. But if it's coming in from John, like on or from John's audience, I, I know you guys, I wanna talk to you so you can message me there.

SMS 91

SMS Technical Review Channel Cofounder 91

Duct Tape Marketing

OCTOBER 20, 2022

Recent episode, The power of just one big marketing idea and How to get it really brings home this idea that instead of chasing the idea of the week, really lock in on one big idea to differentiate your business that can make all the difference in the world. Listen to Content Is Profit wherever you get your podcasts. (00:54): powered by.

Networking 81

Networking Naming Marketing Developer 81