Duct Tape Marketing

DECEMBER 20, 2022

Questions I ask Jenn Herman: [1:21] Why did you feel like you needed a new edition to your book? [2:26] 5:04] If you’re talking to somebody who understands the basics of Instagram, how do you advise them to use this edition of the book? [5:53] And so it's a very legitimate question to say, okay, what's new in the book?

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Marketing Social Media Video Technical Review 96

Gust

NOVEMBER 7, 2011

Sherrie Madia and Paul Borgese have addressed the positives of this challenge in their book, “The Social Media Survival Guide,” on “everything you need to know to grow your business exponentially with social media.” Failing to tailor the plan to your target audience. Using it randomly or incorrectly is a waste of your precious time.

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Startup Professionals Musings

APRIL 3, 2019

Ric Dragon, an expert in online marketing, in his classic book. Social media is the only one which allows you to be hyper-granular and drill down to micro-segments, to dramatically improve engagement levels and conversion ratios. Identify the communities for these micro-segments. Pick the ones that fit your desired outcome.

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Duct Tape Marketing

OCTOBER 9, 2018

How to Use LinkedIn to Generate Sales Conversations written by John Jantsch read more at Duct Tape Marketing. Combined with the text below you should have a pretty good feel for how to use LinkedIn to generate sales conversations. Everyone seems to be on it, but no one seems to know quite how to use it to generate sales conversations.

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Conversion Sales Audience Social Network 75

Up and Running

AUGUST 2, 2017

As the founder of a publishing company focused specifically on serving entrepreneurs, I see the same problem over and over: When a business owner decides they want to write a book (or do anything else, for that matter), their goal is to be the best. How does a book get you attention? How writing a book leads to business growth.

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Viral Video Metrics Non-Compete 88

David Teten

JANUARY 11, 2020

Collectively this allows me to generate enough awareness to keep myself top of mind for my target audience. I don’t have bandwidth to engage in substantial conversations on Twitter. . I record here the books I’ve read, not as diligently as I should. I occasionally tweet out interesting content, about once daily on average.

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Social Media Technical Review Media Private Equity 60

Startup Professionals Musings

APRIL 1, 2017

Ric Dragon, an expert in online marketing, in his classic book. Social media is the only one which allows you to be hyper-granular and drill down to micro-segments, to dramatically improve engagement levels and conversion ratios. Identify the communities for these micro-segments. Pick the ones that fit your desired outcome.

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Social Media Media Conversion Ratio Lead Generation 157

Brandanew

MAY 26, 2015

And our ever demanding audience just doesn’t stop hounding us for more chapters. Even though each writer has a different way of putting across the same story, the audience is often able to judge when it is just a mere copy-paste and a little bit of tweaking. Let’s get real here, no one wants to read the same story over and over again.

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Curation Social Media Audience Internet 100

ConversionXL

OCTOBER 14, 2020

Then, we used that expert seed list to gather opinions on which people, sites, and books all marketers should listen to, read, or watch. You can invest in courses , books, and seminars, sure, but the amount of high-quality content available in blog posts, industry groups, and on social media gives you instant access to level up your skills.

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Startup Professionals Musings

JULY 27, 2012

Ric Dragon, an expert in online marketing, in his new book “ Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first. Social media activities span the gamut from curation to gifting, building relationships and groups, blogging, service actions, to lead conversion.

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Social Media Media Conversion Ratio Lead Generation 229

Austin Startup

MARCH 4, 2019

It’s stocked with free food, drinks and wifi but the real reason you want to be there is because we’ve curated all of the top entrepreneurs, investors, and innovators at SXSW and invited them to stop by. More importantly, it will advise the audience on the impact this will have on startups and employment. or maybe just #GrumpyCat.

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Silicon Valley Technical Review Texas Venture Capital 50

Start Up Blog

APRIL 28, 2011

Geolocating is being used as tool for us as a collective to “assemble” so we can collaborate and take back control of our destiny and conversations. The art of conversation is not being lost…. Sure language has iterated, been redefined, shortened, coded… but the conversations are real and the more meaning and ideas are being exchanged.

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The Startup Magazine

MARCH 6, 2019

For example, Treve Wearne from Nazca Services has created a Conversational Solution Sales Program which details how improving just 6 key areas and can improve sales and ultimately grow your business to be the best it possibly can be. There are some really great programs out there that will significantly help your business.

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YoungUpstarts

MAY 24, 2012

Enter “movement marketing” Written in a highly persuasive prose, Scott Goodson’s book “ Uprising: How to Build a Brand – and Change the World – By Sparking Cultural Movements ” argues that the future of business is seeded in revolutions both big and small. Recruit your most outspoken advocates. -

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Duct Tape Marketing

JUNE 27, 2017

He is the CEO of Rainmaker Digital, founder of Copyblogger, host of unemployable and curator of further. We always enjoy, I think, we forget there’s an audience listening even sometimes and enjoy just chatting about this online world that we’ve both been in for a long time. Brian thanks for joining me. Brian Clark: Right.

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Community SEO Technical Review Audience 40

This is going to be BIG.

MARCH 8, 2017

Just had a few conversations with startups around how early to hire for marketing. You'd like to have developed an audience to be able to launch your product to--because as any PR person will tell you, relying 100% on other people's audiences can be a tough sell. So now imagine developing an audience before you launch.

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Brandanew

AUGUST 25, 2015

You can plan a visit, book online and prepared yourself for what may come. By starting conversations, participating in conversations and invite people to share their stories and content. We are getting to know what our audience likes to see and what they want would like to know more. pic.twitter.com/8rSSbWZrqY. —

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Duct Tape Marketing

FEBRUARY 6, 2018

Your audience expects to find information about any product, service, or challenge they face simply by typing a keyword into Google. I came up with this approach a while back and it essentially allows you to plan, delegate, curate, create, collaborate, repurpose and get more out of every piece of content you produce.

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Syndicate Syndication Audience Curation 77

Hearpreneur

SEPTEMBER 20, 2023

From behavior management, and having difficult conversations to the workings of the mind and links to students’ effort and achievement. I currently have an Amazon Bestseller book titled ‘The Broken World of Education,’ that scrapes the surface of current issues and offers suggestions. Thanks to Andre Oentoro, Breadnbeyond !

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Entrepreneur ChatGPT PR Leadership 71

ConversionXL

FEBRUARY 11, 2020

Indeed, historically, Twitter traffic has had one of the lowest conversion rates compared to other social media giants. Yet Twitter can be a reliable source of both clicks and conversions. I still use hashtags for tweeting my articles but keep conversion-oriented tweets (i.e., How to earn clicks and conversions on Twitter.

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Conversion Social Media Search Campaign 68

ConversionXL

JULY 28, 2020

Law scholar Cass Sunstein and behavioral economist Richard Thaler popularized the term “nudge” in their book, Nudge: Improving Decisions about Health, Wealth, and Happiness. Nudges are small, but they can have a big impact on conversions, sign-ups, revenue, and customer loyalty. Image source ). Why nudges work online.

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Duct Tape Marketing

APRIL 11, 2022

If you want a deeper understanding, I talk more about ecosystem balancing in my book, The Ultimate Marketing Engine. After you have identified six or seven potential strategic partners it is time to begin the conversation. These deals helped me gain exposure to new referrals and helped them win with their audience.

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Programming Small Business Advisory Board B2B 87

Life Beyond Code

DECEMBER 14, 2011

Liz Alexander establishes executives as thought leaders by exposing them to the seven-step process she developed from 25 years as a successful nonfiction author and book consultant. She has written nine commercially published books that have sold over 500,000 copies worldwide, and several self-published ebooks. LA: Not at all.

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www.kalzumeus.com

AUGUST 13, 2012

Have you ever heard the phrase “You can’t judge a book by its cover”? In addition to the fact that it is trivially possible to judge a book by its cover , it is an empirically observable fact that most people, when presented with a book, will judge it by its cover. Email Keeps Your Audience Warmed Up.

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Email Software Review Software Campaign 54

ReadWriteStart

MARCH 3, 2011

In the spirit of 1M/1M, I invited the audience to connect her with dentists in the United States who may be willing to speak with her and help her understand the specifics of what she needs to put together in her offering. Dan wanted to know how to increase the conversion. Discuss.

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San Jose Entrepreneur United States Washington 115

Duct Tape Marketing

OCTOBER 8, 2012

Entire books have been dedicated to the specific topic, many tools and services have cropped up to support the need to create content and, generally speaking, most marketers have come to accept and expect content production as a necessary tool to drive awareness, interest and conversion. The Active Nature of Content.

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Duct Tape Marketing

JUNE 16, 2022

His first book, How to Get a Meeting with Anyone, introduced the concept of Contact Marketing and was named one of the top 64 sales books of all time. 19:27] Where can people buy your book and learn more about your work? When my cartoons show up in the journal, they reach an audience of a little over 2 million readers.

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Technical Review Naming Networking Washington 77

Occam's Razor

APRIL 8, 2013

This thought was in my mind as I was reading Lean Analytics a new book by my friend Alistair Croll and his collaborator Benjamin Yoskovitz. They preserve almost all original intent, but if you read the book, or see the cycle elsewhere, please don''t be surprised to see a slightly different version. First: Who is the target audience?

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Metrics Analytics Lean Churn Rate 156

Duct Tape Marketing

MAY 9, 2017

Great to be with you again and great to be with your audience again. They’re pulling in the list of human curated list of successful local businesses and showing those right in the knowledge panel. David thanks for joining me. How’s that? David: That’s pretty good. Thanks John.

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Search Technical Review SEO Small Business 31

ConversionXL

JUNE 16, 2022

increasing customer lifetime value, boosting product awareness , or improving conversion rates) and assess how each content asset contributes to the goal. Does adding social proof increase conversions? In his book, Influence: The Psychology of Persuasion , Dr. Robert B. Retargeting is a proven way to increase conversions.

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ConversionXL

JUNE 2, 2022

ABM must target the entire buying committee, not just one or two individuals who may never be involved in sales conversations. As Sangram Vajre explains in his book “ Account-Based Marketing for Dummies ”: “The traditional lead-based sales and marketing funnel has been turned into a cone by using account-based marketing.

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Customer Marketing Channel Acquisition 98

Duct Tape Marketing

APRIL 14, 2022

He has a new book out called — Moving to Outcomes: Why Partnerships are the Future of Marketing. Questions I ask Bob Glazer: [1:13] How would you define partnerships, and what are you offering new in the area of partnerships in this book? [3:29] In this episode of the Duct Tape Marketing Podcast , I interview Bob Glazer.

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Duct Tape Marketing

JANUARY 14, 2020

He is an innovation and marketing expert and the founder of the Non-Obvious Company which has spawned a number of books under that title, including the one we’re going to talk about today. I hinted that this was, it’s book number 10 in that whole series. This is John Jantsch. My guest today is Rohit Bhargava.

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Mike Michalowicz

JANUARY 12, 2017

Amanda also recommends combining this with The Golden Hour – 20 minutes of journaling, 20 minutes of meditation and 20 minutes of listening or reading a wealth consciousness book. Your sales conversion rate: 3%. Facts: A good conversion rate on leads is an average of $2.50/lead Your course price: $99. Leads = 1000. ●

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Mike Michalowicz

JANUARY 12, 2017

Amanda also recommends combining this with The Golden Hour – 20 minutes of journaling, 20 minutes of meditation and 20 minutes of listening or reading a wealth consciousness book. Your sales conversion rate: 3%. Facts: A good conversion rate on leads is an average of $2.50/lead Your course price: $99. Leads = 1000. ●

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Programming Australia Curation Conversion 60

Mike Michalowicz

JANUARY 12, 2017

Amanda also recommends combining this with The Golden Hour – 20 minutes of journaling, 20 minutes of meditation and 20 minutes of listening or reading a wealth consciousness book. Your sales conversion rate: 3%. Facts: A good conversion rate on leads is an average of $2.50/lead Your course price: $99. Leads = 1000. ●

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Programming Australia Curation Conversion 60

ConversionXL

JUNE 17, 2014

Most conversation about social media strategy sucks. The reality is, NONE of this matters, when your social media channels aren’t connected to the right audience. This problem is only compounded if you run poorly targeted ad campaigns , but that’s a conversation for another time. image source.

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