Steve Blank

AUGUST 20, 2009

weeks ago, positioning it as a tool designed to help small businesses effectively manage their social media efforts. Even though out product is targeted to a niche audience(female in our case) and have many unique features for niche audience. How should one position the product in this case ?

Silicon Valley 206

Silicon Valley Startup RSS Customer Development 206

BeyondVC

APRIL 15, 2011

The audience was awesome as well bringing together many rock stars of the past with those of the future. In addition, over 750 investors came in from all over including London, California, Boston, and DC to network and participate. Financial support system-now you have Angels and VCs who get it.

New York 129

New York Sweat Equity Marketing Startup 129

BeyondVC

APRIL 15, 2011

The audience was awesome as well bringing together many rock stars of the past with those of the future. In addition, over 750 investors came in from all over including London, California, Boston, and DC to network and participate. Financial support system-now you have Angels and VCs who get it.

New York 129

New York Sweat Equity Marketing Startup 129

Steve Blank

DECEMBER 28, 2020

With the theme “Build Back Better” Jerry Engel , Pete Newell , Steve Weinstein and I co-hosted nearly 500 Lean Educators from 63 countries and 235 universities online for a three-hour session to share what we’ve learned about educators on how we can help our communities rebound, adjust, and recover. — Background. Reach of the Classroom.

Lean 424

Lean Community San Jose Africa 424

SoCal CTO

DECEMBER 1, 2010

10 Tips for Enterprise Software Startups - ReadWriteStart , November 16, 2010 I started my career in enterprise software in the 1980s and after some years working in other areas (outsourcing and online media) I am back in the enterprise software game. New York, California different toilet, same s#@t. This doesn’t make sense.

Technical Review 175

Technical Review Technology Product CTO Hire 175

www.usatoday.com

JULY 16, 2012

Theres also eHow parent Demand Media, streaming video site Hulu, car-shopping site TrueCar and one dominant player from Silicon Valley: Google. But most start-ups in Silicon Beach are young and lean and cant afford to provide Silicon Valley-like perks as trumpeted by Google, such as free food, pool tables and massages. "If Google says.

Los Angeles 87

Los Angeles San Francisco Southern California Silicon Valley 87

Up and Running

NOVEMBER 12, 2018

But if you’re writing a plan as an internal guide for strategic growth, you should consider a lighter version— a Lean Plan. A Lean Plan can also serve as an initial plan that helps you think through all the aspects of starting your business. A subscription box business plan will include the following components: Executive summary.

Business Plan 63

Business Plan Curation Balance Sheet Intellectual Property 63

ConversionXL

NOVEMBER 14, 2013

So yes – companies spend ALL that money to get traffic to their site via SEO, PPC, social media and what not. You need to speak to your audience in a way that resonates with them. Qualitative research is your best friend to get to know your audience, and observe the voice of the customer. How did he finally manage?

PPC 123

PPC Analytics Conversion SEO 123

ConversionXL

FEBRUARY 11, 2016

Gone are the days of advertising to everyone in San Francisco, California. As targeting improves, the need to understand your audience and the segments that actually convert grows exponentially. Whether it be through language in the ads themselves or a specialized landing page experience, make sure you tailor to your audience types.”.

PPC 48

PPC Matching Campaign San Francisco 48

Reid Hoffman

MARCH 2, 2021

In February, Greylock kicked off “Iconversations,” a new speaker series featuring “icons” across tech, finance, media and culture. So the norms that we have were a combination of bottoms-up and then some top-down leaning. On the other side, we decided to lean into delivering in a big way, so we bought Postmates.

Iran 41

Iran Technical Review Non-Compete Lean 41

crowdSPRING Blog

NOVEMBER 13, 2011

Search engine marketing is a tactic that is perfect for a lean, iterative approach to marketing. For instance you could target your ads only at people in California, who are single, and who’s birthday it is today. Related posts: Lean Marketing: Public Relations strategies for small businesses and startups. A/B testing.

Advertising 103

Advertising Lean Marketing Campaign 103

Up and Running

FEBRUARY 23, 2016

What if, as you’re getting ready to harvest your first batch, you then find out that all the demand for passion fruit is centered in Southern California, and not in Miami like you thought? Within just one yield, you’re out of business and all because you didn’t know where your target audience was located, or what their values were.

Colorado 60

Colorado Southern California Business Plan Oregon 60

ConversionXL

FEBRUARY 9, 2016

October 2012 – Erin Turner and Gagan Biyani host the first Growth Hackers Conference in Menlo Park, California. Social media drives communication…to drive sales. 5 Social Media Growth Hacks for Small Businesses by Forbes. There are just too many variables… Different audiences. via TechCrunch). …Really?

Retention 48

Retention Metrics Acquisition Conversion 48

Hearpreneur

OCTOBER 29, 2016

As I was about to fill in the credit card information, my partner mentioned how we were working on social media and that it’d be interesting if we just took the so from social and the me from media to create our company. We wanted our name to reflect our mission, and we also wanted it to resonate with our young student audience.

Naming 48

Naming LLC Entrepreneur PR 48

Occam's Razor

NOVEMBER 2, 2015

I believe that every human with time to spare, and a connection to the web, should be on social media. Do the big gigantic numbers imply that your business should use these social media channels? The assumption is: Big Social Audiences + Big Pimping = Big Social Profits. Instagram has an estimated 400 million users. Big mistake.

Social Media 60

Social Media Media B2C B2B 60

Occam's Razor

FEBRUARY 9, 2015

Visitor/Audience Type Profile Analysis. Visitor/Audience Type Profile Analysis. Other tools, can provide more dimensions including children, political leanings, ethnicity etc… You can see how this might be a lot more interesting for a magazine or content sites, and perhaps a lot less to other types of businesses.

Metrics 60

Metrics Analytics Non-Compete Search 60

Up and Running

NOVEMBER 13, 2015

Facebook Audience Insights. This goes back into in Tim’s article, further segmenting your audience. To Tim Berry’s point, who was on this podcast a little while ago in a lean planning episode, a lot of this stuff comes from iterative thinking. Is the rest of it social media and referral traffic? SimilarWeb.

Marketing 60

Marketing United States Employee District of Columbia 60

Startup Lessons Learned

SEPTEMBER 2, 2020

So when a fractured world where the media is as politicized as it has ever been, who managed to get this message out? He wasn't a media star. Eric Ries : So if I'm getting it right, 60 million people is something like 5% of the possible audience of people who are on the internet and speak English. His name is Tomas Pueyo.

South Korea 114

South Korea Silicon Valley Sweden Italy 114