Startup Professionals Musings

JULY 22, 2019

Today people want to see customer needs highlighted, mobile friendly, recommendations from prior customers, and interactive help channels. Be creative and add value to what you offer your target audience, without calling it marketing. Implement marketing metrics based on inbound data.

Marketing 235

Marketing Social Media Technical Review Mobile 235

ConversionXL

FEBRUARY 3, 2022

To truly differentiate your brand, center your growth strategy around creating unique and personalized customer experiences. New markets include geographic regions, new customer segments, or new channels to reach your customers (digital or physical). New channels. Your customers want different things. Product development.

Marketing 115

Marketing Framework Metrics Channel 115

ConversionXL

JULY 21, 2022

When researching a new product, buyers use 10 or more channels to interact with companies. Each channel presents a chance to make a good impression. Optimize each channel, and you’ll win new customers, enjoy higher order rates , and retain customers. Each channel is a piece of the same puzzle.

Customer 118

Customer Marketing Channel Audience 118

ConversionXL

SEPTEMBER 3, 2021

Like with SEO, there are rules you need to follow (to satisfy algorithms), best practices (depending on your goals and audience), and consistent testing and optimization. We can’t rely on install metrics alone to substantiate success. Otherwise, you’ll live in an inflated metrics loop that doesn’t reflect true, long-term value.

Metadata 121

Metadata Technical Review Retention Metrics 121

ConversionXL

SEPTEMBER 9, 2021

As Neal Schaffer points out: “…Companies still look at social media as a promotional and advertising channel rather than as a grand arena to collaborate with social media users, primarily customers and influencers, and work them through a relationship funnel to incite word of mouth marketing for your brand in social media.”

Social Media 142

Social Media Media Developer Marketing 142

ReadWriteStart

OCTOBER 2, 2023

They poured their hearts and souls into creating an innovative product fueled by the desire to make a difference in the lives of their target audience. The goal is to create products that meet but exceed the expectations of your audience. Investing in UI design can also help differentiate your product in the SaaS market.

Design 105

Design Product Churn Rate Architecture 105

VC Cafe

MARCH 1, 2024

Companionship Differentiated value prop vs. generalist chat products – AI companion products hat specialise in content that mainstream models aren’t good at (or don’t allow), like fictional role plays or erotica. and generate a post mortem.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

Steve Blank

MARCH 15, 2017

No one had differentiated a startup job description from a large company job. To do that we will create end-user demand and drive it into the sales channel, educate the channel and customers about why our products are superior, and help Engineering understand customer needs and desires. Drive that demand into our sales channels.

Startup 323

Startup PR Public Relations Channel 323

Transformify

OCTOBER 26, 2019

These sub-goals differentiated our employer brand. To promote our Employer Brand, we used both online and offline media channels and followed certain steps to achieve the best results. A target audience segmentation. In our case, the target audience comprises of web-developers, designers and business developers.

Developer 49

Developer Differentiation Channel Audience 49

ConversionXL

JANUARY 18, 2022

It’s your reputation and ultimate differentiating factor. Marketing initiatives include campaigns, content, PR, and interactions with your target audience or customer. Marketers must adjust their expectations and metrics with expanded brand tracking. Do they inspire behaviors that will help you differentiate?

Marketing 128

Marketing Campaign Software Review Tulsa 128

YoungUpstarts

FEBRUARY 13, 2019

Even if you don’t invest in such a service, you might want to try reaching out multiple times, on different days of the week and via different channels — phone, text, and email — to reach a customer who has canceled. You’re marketing to the wrong audience. Instead, focus your market on the right audience. Dig deeper.

Customer 173

Customer Technical Review Retention Acquisition 173

Version One Ventures

SEPTEMBER 19, 2012

Companies that score highest in this criteria are typically: E-commerce businesses that fulfill regular needs and offer a differentiated experience or SaaS businesses that help businesses or individuals manage core activities. As a VC, the biggest challenge in evaluating LTV models is that metrics can dramatically change at scale.

Churn Rate 168

Churn Rate Viral Acquisition Cofounder 168

ConversionXL

OCTOBER 14, 2021

You work tirelessly to understand your customer, market, and competition so you can differentiate. In this article, we’ll share key brand tracking metrics and methods for how to measure and optimize your success. Key brand tracking metrics. Brand tracking is how you measure if those efforts are paying off. Brand loyalty.

Metrics 157

Metrics Marketing Campaign Audience 157

ConversionXL

MAY 19, 2020

Or maybe it’s your keyword well that’s reaching its limits, leaving you with plenty of ideas, but no clear path forward about how to prioritize them or the distribution channels for which they’re best suited. Evaluation , where differentiation between competitors must occur. Purchase , in which the decision to buy is made.

Differentiation 129

Differentiation Sales Email Metrics 129

YoungUpstarts

JULY 2, 2020

A next positive step is to make sure the content you are sharing is memorable and differentiated from the others.” CMOs have realized that they can engage their audience through kindness and market their business without being opportunistic – you can always use a little more empathy. Don’t focus on old measurements for success.

Marketing 262

Marketing Metrics Channel Differentiation 262

Up and Running

MAY 23, 2016

In the tactics section, list your sales channels and describe how you will be selling your products. Step 3: Brand and differentiate yourself. Whether you’re looking to stand out in an already-crowded marketplace, or to simply be a memorable company, figuring out how to brand and differentiate yourself is key. Do it yourself.

Software Review 74

Software Review Software Delaware Forecast 74

ConversionXL

SEPTEMBER 1, 2020

The key is not to get bogged down by short-term metrics at the expense of long-term growth. Anomalies give you hints about what differentiates a certain group from others and allows you to discover toxic brands or categories, cities with loyal customers , and so on. Orchestrate ongoing personalization campaigns across all channels.

Customer 132

Customer SMS Retention Acquisition 132

Duct Tape Marketing

AUGUST 23, 2023

Lloyed explores the intricate art of harnessing the community’s strength as your ultimate acquisition channe l, brand differentiator, feedback source, retention lever, and catalyst for transformative change. The influencer is gone, the community is gone because it's not a community, it's an audience. So that is the third thing.

Community 53

Community Kuwait Cofounder Bootstrapping 53

ConversionXL

APRIL 18, 2017

Build a name, build an audience. It’s so much easier to run an agency business if you have a personal brand name and an audience. So when a potential client thinks, “I need someone to come in and work on my site,” who will they respond to better: the one with a big audience and lots of social proof or someone that no one has heard of?

Conversion 87

Conversion Framework Revenue Analytics 87

Up and Running

MAY 1, 2014

> Know your audience. Your plan should be written in a language that your audience will understand. Milestones and Metrics. Investors will want to know what advantages you have over the competition and how you plan on differentiating yourself. How do you plan on differentiating from the competition?

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

ConversionXL

FEBRUARY 3, 2022

You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. Growth marketers can then use audience segmentation and multivariate testing to understand what resonates best with different sub-segments, informing more personalized communication. What are “pirate metrics?”.

Framework 102

Framework Marketing Acquisition Retention 102

Up and Running

JUNE 27, 2018

You probably wouldn’t use the same strategy to market high heels to an urban, fashion-forward audience as you would to market running shoes to suburban fitness seekers. Differentiate yourself. Targeting the wrong audience. Know your audience. Let your customers know why you are the best in the market.

Marketing 109

Marketing Social Media Campaign Sales Cycle 109

Startup Lessons Learned

SEPTEMBER 22, 2008

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

ConversionXL

MAY 29, 2019

What does it take to grow a YouTube channel? Is a channel more than the sum of its video parts? Some solutions are simple—you need a consistent visual presentation on your channel page and across videos. If YouTube channel growth has felt unattainable, you’re not alone. Are most companies’ YouTube channels succeeding?

Channel 106

Channel Video Audience Software Review 106

Duct Tape Marketing

APRIL 14, 2024

This might involve conducting market research, analyzing your target audience, and identifying key metrics to track your progress. Your fractional CMO should lead this process, working with your team or your leadership and their implementation team to identify the most effective tactics and channels for reaching your target audience.

Hiring 79

Hiring Leadership Differentiation Cost 79

Up and Running

MAY 28, 2015

New ideas need audiences like flowers need bees. This unique selling proposition has differentiated itself from the competition because it makes an outright guarantee, as well as promises to directly address a problem. Finding the right audience is key, as is making it easy for your target to find your company.

Marketing 60

Marketing Social Media Churn Rate Elevator Pitch 60

ConversionXL

OCTOBER 11, 2022

Customer retention is a metric that measures customer loyalty and how good your business is at keeping customers over time. While studies vary on just how much cheaper it is to retain a customer, it’s widely agreed that retention is anywhere from five to 25 times more cost-effective than marketing to a new audience.

Retention 111

Retention eCommerce Channel Community 111

ConversionXL

MAY 27, 2022

As this job ad for a DGM role at DeepCrawl details: “The Demand Generation Manager will work closely with the channel marketing managers to plan and deliver marketing campaigns. They’ll be heading up the team to develop new strategies, create new market segments , and define and measure metrics to demonstrate ROI to stakeholders.

Demand 95

Demand Management B2B Campaign 95

The Next Web

MARCH 2, 2014

It’s important to differentiate this traffic to your website and understand if it’s effectively growing overtime because this traffic is typically comprised of new visitors unfamiliar with your business but possibly in need of your products or services. Increased inbound links. Inbound links are the lifeblood of SEO.

SEO 159

SEO Analytics Social Media Metrics 159

The Next Web

AUGUST 21, 2013

All consumer application creators need to focus on three core challenges: A differentiated product experience. Building a differentiated product experience. There are near limitless novel ways to leverage the data in Gmail, call history, web history, and more into a differentiated product experience.

Mobile 137

Mobile Design Differentiation Startup 137

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ Remember: Engagement is not a metric, its an excuse. ]. The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency. You can compute two important metrics: Likelihood to Recommend / Brand Lift.

Campaign 128

Campaign Analytics Metrics Search 128

ConversionXL

DECEMBER 13, 2018

As it turns out, those caps represent a fraction of overall value—like differentiating a presidential suite from a standard room based on square footage. Custom dimensions and metrics. Connect GA360 audiences to Salesforce Marketing Cloud for inclusion in Salesforce campaigns (e.g. Export size. Data-driven attribution modeling.

Analytics 126

Analytics Cloud Audience Campaign 126

ConversionXL

MAY 27, 2022

The channels. email nurturing, retargeting) require specific channels. Others span multiple channels. Which sources drive the most traffic to your website from your target audience? Which channels have the best engagement? The metrics. Vanity metrics are less important. Some marketing tactics (e.g.,

Demand 115

Demand Affiliate Audience Leadership 115

Occam's Razor

AUGUST 9, 2021

Almost all metrics you currently use have one common thread: They are almost all backward-looking. If you want to deepen the influence of data in your organization – and your personal influence – 30% of your analytics efforts should be centered around the use of forward-looking metrics. Predictive metrics!

Metrics 142

Metrics Analytics Campaign Conversion 142

Brandanew

JULY 9, 2015

And then share this with your audience. Standing our and being differentiated as a brand is not simple. To get a consumer to trust a brand is harder as they are exposed to so many pieces of content on an everyday basis from competition as well as multiple social channels. Image source: Flickr. The Internet is full of noise: .

Marketing 100

Marketing SEO Metrics Agile 100

ConversionXL

NOVEMBER 28, 2022

TikTok’s audience uses the app with an exploratory mindset and a willingness to engage with branded content. While the majority of TikTok’s global audience are younger users, it’s a platform that’s aging up. And the type of products this audience is into is equally as diverse. Ads are a natural part of the experience.

Customer 102

Customer Viral Audience Campaign 102

Occam's Razor

NOVEMBER 24, 2009

Twitter is amongst new media channels that are challenging how we communicate, with whom we communicate and perhaps most fundamentally how we (Marketers) influence people. Sadly execution and analysis of these new social media channels has been hobbled by old world thinking. Quantitative Metrics / Analyses.

Social Media 124

Social Media Analytics Metrics Media 124