Startup Lessons Learned

SEPTEMBER 12, 2008

You might get a bunch of inbound emails from other press and partners, and all of these things can contribute to a feeling that you’re on your way to getting tons of traffic. These are things that if you get right, you can optimize your way into a big, sustainable audience. Two Ways to Hold Entrepreneurs Accountable (for Ha.

Audience 119

Audience San Francisco Continuous Deployment Lean 119

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 11, 2010

"We're putting a 'Retweet' button inside the product to encourage viral growth.". We'll have an email address so people can communicate with us without picking up the phone.". This is the viral step: Having trialed the tool, the stranger might use it herself, then more people find out about it, and so forth.

Software Review 261

Software Review Technical Review Viral Software Developers 261

ConversionXL

FEBRUARY 3, 2022

SEO, email marketing, Facebook advertising). Airbnb learned its audience used Craigslist to list and search for accommodation. Whenever someone listed their accommodation on Craigslist, Airbnb emailed them to ask if they wanted to also post listings on its platform: Image source. Evaluate each channels’ ability to scale.

Retention 113

Retention Marketing Acquisition Channel 113

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Email marketing.

Lead Generation 365

Lead Generation Customer SEM Marketing 365

Startup Professionals Musings

AUGUST 6, 2016

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Email marketing.

Viral 120

Viral Lead Generation Customer SEM 120

View from Seed

MARCH 22, 2016

This is for the early-stage companies — the entrepreneurs with great ideas and tireless work ethics who feel like they’ve emailed half of the country’s news outlets with nothing but the rare “thanks, but not interested” reply to show for it. If you email the same boilerplate pitch to 60 publications, believe me, journalists can tell.

Seed Stage 120

Seed Stage San Francisco Startup CTO Hire 120

Both Sides of the Table

JANUARY 11, 2014

. ” Sean is somebody widely respected in Silicon Valley (although he now lives in SoCal) for having helped many early-stage companies go through major growth periods by quantitatively testing features with audiences to help diagnose what led to growth. But I still believe Sean Ellis was right.

Technical Review 384

Technical Review Hockey Stick SEM Channel 384

Hearpreneur

DECEMBER 29, 2017

1- Based on our target audience. At the launch of the company, the core email community (people with a lot of technical understanding) was our target audience. 250ok,” the receiver-SMTP response for an accepted message, is a term known by all email nerds. 10- One email. Photo Credit: Greg Kraios. Think SIMPLE.

Naming 104

Naming Entrepreneur Social Media PR 104

Berkonomics

APRIL 8, 2021

Discord is a great example of a company going viral mostly from word of mouth. How do you make your product go viral? What are the elements needed to focus upon in making the attempt to take a product viral? Email readers, continue here…] Second: channels. A story of an app from nowhere to near dominance.

Viral 62

Viral Product Channel Audience 62

The Next Web

AUGUST 19, 2013

Mikita Mikado is a software engineer and entrepreneur from Belarus, now based in San Francisco. You can be the sales guy or gal with all the tools you need at your fingertips ­ email, phone, social networks, etc. You can get in touch with an ereseller with just a cold email, and you can be your first resellers’ program manager.

Belarus 137

Belarus Viral Channel Startup 137

Duct Tape Marketing

MARCH 23, 2023

He is currently head of marketing for CEMEX USA and the author of three books, including his latest The Art of Messaging: 7 Principles of Remarkable Messages (Or How to Stand out in a Noisy World): a practical guide that helps marketers and entrepreneurs clarify their message and captivate their audience. Like this show?

Framework 76

Framework Audience Audio Elevator Pitch 76

Berkonomics

SEPTEMBER 25, 2014

What are the elements needed to focus upon in making the attempt to take a product viral? It was as much in reaction to my getting blank stares from entrepreneurs when I asked that question as it was for me to better understand the problem itself. of going viral that makes all the difference between failure and success.)

Viral 71

Viral Matching Syndicate Syndication 71

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Startup Lessons Learned

SEPTEMBER 22, 2008

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

ConversionXL

NOVEMBER 25, 2020

This content relates strictly to the products and services you provide, and have a very limited audience. Staying in front of our audience. To further diversify, consider strategies to drive viewers to join an email newsletter or Facebook community. Every audience and content strategy has different metrics.

Channel 129

Channel Metrics Algorithm Video 129

Duct Tape Marketing

DECEMBER 15, 2022

Because nobody trusts papa ads and you don't even see emails anymore cuz they go into spam. So when we talk through our accountant and the way that she can bring this to market, she has the email blasts, right? Connect with Liz on LinkedIn. More About Strategy First: Apply for the Agency Workshop. Like this show? Duct Tape Transcript.

Community 82

Community Framework Advisory Board Viral 82

Startup Professionals Musings

AUGUST 17, 2018

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Email marketing.

Lead Generation 137

Lead Generation SEM Viral Social Media 137

The Next Web

JULY 20, 2013

You can contact him by email or on Twitter. Try what I call the “the viral reality check” or “bar test”: show your bar buddies your new app. Find blogs and niche websites where your potential audience is likely to be. Send personalized emails to blog owners and offer exclusive stories to your larger press targets.

PR 157

PR Development Team Review Viral Mobile 157

The Next Web

FEBRUARY 22, 2014

After going viral with one of my personals posts, a growing community of Web designers pointed fingers at my site because I was using an aggressive pop-up to grab emails. Patrick McKenzie and Nathan Barry – among others – have talked widely about the benefits on growing up an email list that can help to target your audience.

Email 132

Email Audience API Aggregator 132

ReadWriteStart

FEBRUARY 25, 2020

Viral marketing. For one, digital marketing strategies can reach a vast audience of potential customers. Small businesses and, indeed, startups can leverage the power of digital channels to build their brands, get leads , and reach more of their target audience. Infomercials.

Marketing 158

Marketing Early Stage Startup PPC 158

mashable.com

JUNE 11, 2013

Lucky for you, time-strapped entrepreneur, weve gathered some tips from the pros to help you avoid some of the most common, game-ending mistakes committed by young startups. How many entrepreneurs opening words are about how stealth their project is, followed by a 10-page NDA to hear word one? As an entrepreneur, theres a lot going on.

Cofounder 111

Cofounder Technical Review Startup Software Review 111

Startup Lessons Learned

DECEMBER 14, 2009

In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. Probably not – you need to be finding an audience, making sure that audience will trade you their attention for your content, and – most importantly – establishing a baseline for how much that attention is worth to advertisers.

Customer 156

Customer San Francisco Viral Lean 156

Startup Professionals Musings

APRIL 25, 2014

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. To use online display ads to generate leads, you post ads on websites frequented by your target audience or ones with content related to the ad. Email marketing. Cold calling.

Lead Generation 248

Lead Generation SEM Social Media Startup 248

crowdSPRING Blog

DECEMBER 15, 2010

Other marketers recommend that small businesses and startups build a website or optimize their existing website , develop email lists, start blogging, and develop newsletters. Many small business owners and entrepreneurs think that picking the right marketing channel will solve all of their problems. Few young can afford that cost.

Lean 129

Lean Small Business Marketing Startup 129

Both Sides of the Table

NOVEMBER 5, 2012

But audience size and consumption is massive and growing plus; Study Innovator’s Dilemma ( my cheat sheet here ). Costs of product on YouTube content is literally 99% cheaper than traditional TV and; Distribution of content can now go viral and can predictably distributed via social networks. How will you grab email addresses?

Silicon Valley 374

Silicon Valley Los Angeles Distribution Java 374

crowdSPRING Blog

AUGUST 20, 2017

Having an email arrive regularly in your customer’s inbox with content created by you and your business is invaluable. As we wrote previously : Obviously, knowing your audience is the first step in determining what valuable content is. Your content’s value is measured by how useful it is to that audience. Do a podcast.

Small Business 48

Small Business Marketing Technical Review Audience 48

crowdSPRING Blog

AUGUST 20, 2017

Having an email arrive regularly in your customer’s inbox with content created by you and your business is invaluable. As we wrote previously : Obviously, knowing your audience is the first step in determining what valuable content is. Your content’s value is measured by how useful it is to that audience. Do a podcast.

Small Business 48

Small Business Marketing Technical Review Audience 48

YoungUpstarts

SEPTEMBER 18, 2017

Wondering what your audience is glued to while you are busy using traditional advertising, core campaigning, and doing paid marketing for your products? Exactly where they need to be, on their smart screens scrolling some viral internet discussion. by Uzair Khan, VP of Sales & Marketing at Enterprise Monkey.

Social Media 200

Social Media Media Marketing Viral 200

View from Seed

JULY 22, 2015

The NextView podcast Traction shares the incredible stories of the creative and unusual things entrepreneurs did to make initial progress in an important area of their businesses. It’s always amazing to hear people’s founding stories, but few have struck me as just plain necessary for entrepreneurs to hear today than this one.

Seed Stage 120

Seed Stage Cofounder Viral Audience 120

David Teten

DECEMBER 3, 2019

Small investment firms often have interns and entrepreneurs in residence passing through, each of which is a security risk. At Flow Capital, we use HubSpot’s sequences and workflows functions to automate a bulk of our emails and internal tasks. See Bessemer Venture Partners’ A comprehensive guide to security for startups.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

gigaom.com

JUNE 18, 2012

Though the explosion of social won’t directly convert these users, it does give publishers a whole new way to build engaged audiences that can translate to a decrease in fly-bys in the long run. Instead, it’s about understanding how your social audience is engaging with your content on and off your property. Email address.

Viral 50

Viral Technical Review Social Network SEO 50

Mike Michalowicz

FEBRUARY 11, 2013

The most common question entrepreneurs ask me, is “how can I improve my marketing with no or little money?’ Business owners with a brick and mortar store need to reach out to a bigger audience online. That’s literally the million-dollar question! So I sat down and hammered out my 50 best ideas. Get Out of The Store.

Small Business 167

Small Business Marketing PR Social Media 167

YoungUpstarts

SEPTEMBER 13, 2018

Rarely do entrepreneurs launch businesses without intending to succeed. There’s a lot at stake, and entrepreneurs need to build an arsenal of techniques to fight adversity and overcome the challenges that stand in the way of their success. Content doesn’t have to “go viral” to benefit your business. Getting an audience is hard.

Social Media 113

Social Media Sales Cycle Audience Media 113

Up and Running

JULY 26, 2016

There are a number of other variables here like virality (the chances of a user referring another user), but I don’t want to overcomplicate things. If there’s something that we’re really proud of in Slidebean, it’s our onboarding emails. The truth is that you can’t simply pitch a reporter over email and expect to be picked up.

Revenue 60

Revenue Acquisition Channel Campaign 60

Duct Tape Marketing

MARCH 10, 2023

Duct Tape Transcript Email Download New Tab John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Creative Elements hosted by Jay Klaus. Through narrative interviews, Jay Klaus explores how creators like Tim Urban James Clear, Tory Dunlap and Cody Sanchez are building their audiences today.

Conversion 72

Conversion Sales Networking Audio 72

Duct Tape Marketing

MARCH 30, 2023

Duct Tape Transcript Email Download New Tab John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Creative Elements hosted by Jay Klaus. Through narrative interviews, Jay Klaus explores how creators like Tim Urban James Clear, Tory Dunlap and Cody Sanchez are building their audiences today.

Retention 75

Retention Canada Channel Pay to Play 75

crowdSPRING Blog

MAY 17, 2010

As a Kellogg alum (worlds greatest marketing school, after all, uh huh) I would be remiss not to write occasionally about marketing in the context of our world: online entrepreneurs. At crowdSPRING, we are constantly evaluating our own mix of marketing strategy, tactics, and resources and the “debates&# can get extreme.

Marketing 84

Marketing Startup Viral Small Business 84