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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

The Ansoff Matrix , named for its strategist creator Igor Ansoff, can be a helpful tool as you evaluate growth opportunities. New markets include geographic regions, new customer segments, or new channels to reach your customers (digital or physical). New channels. It’s a lucrative move for businesses with truly unique products.

Marketing 115
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How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. It will also ensure you’re not “spraying and praying” with campaigns—and you’re not wasting your budget. Look at past marketing campaigns to identify successful content and test it with target audiences.

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A Guide To The Future Of Virtual Meetings And Events

Duct Tape Marketing

Enter your name and email address below and I'll send you periodic updates about the podcast. HubSpot Podcast Network is the audio destination for business professionals seeking the best education and inspiration to grow a business. Build, manage, and measure campaigns —across all channels — faster and easier. powered by.

Audio 80
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10 Benefits Of Using The Best Facebook Video Ads For Your Marketing Campaigns

YoungUpstarts

Many people like to use the best Facebook video ads in their marketing campaigns because they know that there are a lot of people using Facebook round the clock. The good news about doing this on Facebook is that you can upload a video that will communicate with your key customer demographic by using the campaign management tools.

Campaign 162
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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

The same video content likely works well in other channels. For YouTube pre-roll ads, Google recommends segmenting video ad campaigns into three phases: Tease. Nielsen data on a B2C campaign found that native ads are more effective in driving “brand consideration”: ( Image source ). The growth of B2B video marketing.

Video 129
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Why Email Marketing Is (Still) Important In 2022

Duct Tape Marketing

In this episode, I talk with the CMO of Constant Contact, Laura Goldberg, about the state of email marketing, what effect channels like SMS are having, and how to utilize email effectively today to build trust across the generations who use it. 7:36] How is SMS as a preferred behavior channel now impacting your thinking as an email channel?

Email 94
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Pick the Perfect Name for Your Startup

mashable.com

Anyone who has sat stymied with their cursor blinking in a “username” field knows that coming up with a name is harder than you’d think. We talked to bloggers, social media gurus, linguists and naming experts (yes, they exist!) to get the scoop on finding a name that will work on the web. How Do I Start? Ask yourself: 2.

Naming 94