Duct Tape Marketing

NOVEMBER 9, 2022

3:43] How do you differentiate between a tactic and what you’re calling strategy? [4:41] 10:20] How do you differentiate between execution and planning? [12:00] 15:17] How do you help folks not just clarify a message, but clarify a message that matters and that differentiates them? [17:40] And the execution is the roadmap.

Marketing 76

Marketing Differentiation Sacramento Small Business 76

Duct Tape Marketing

DECEMBER 14, 2022

Dr. Weinstein is a leading expert in digital marketing and has been named one of the top women in the industry globally. 16:52] How do you use scarcity as a differentiator without turning off your true fans? [20:01] It's brought to you by the HubSpot Podcast Network, the audio destination for business professionals.

Differentiation 81

Differentiation Demand Distribution Sales 81

Duct Tape Marketing

FEBRUARY 27, 2020

John Jantsch: So I got to know, what’s in the name? So, in full disclosure, you mentioned about your name, Duct Tape Marketing, when you and I were offline a second ago. So I actually named my company … You’re going to laugh at me now … Nearly Freelance, because you know, my name’s Lance.

Audio 57

Audio Boston Video HTML 57

Duct Tape Marketing

OCTOBER 6, 2022

We have Slack for audio based communication. Speaker 3 (09:59): John Jantsch (10:00): Yeah, I'm afraid Brett, we're not picking up their audio, but it really works with a spacial audio. One thing I would say differentiates us is that we're actually called, often referred to as a kind of the most professional virtual office.

Audio 87

Audio Cofounder Jordan Video 87

Duct Tape Marketing

JULY 13, 2022

The Profit First Professional organization is designed to support accountants, bookkeepers, and other financial professionals to substantially differentiate themselves in the market. And the owner, his name's actually Stephen King. They come back a second later and have a question, oh, do I sort invoices by first name or last name?

Employee 91

Employee Design Networking Differentiation 91

Duct Tape Marketing

SEPTEMBER 30, 2022

2:48] Has design been a key differentiator for Typeform? [3:23] 8:26] What do you feel is your core differentiator? [10:50] John Jantsch (02:48): And we can get into the specifics, but I mean, that design aspect has really been a key differentiator for Typeform, hasn't. What's your name? Karrie Sanderson (02:55): It?

Marketing 76

Marketing Differentiation B2C PR 76

Duct Tape Marketing

APRIL 6, 2022

Or are you happy to run just the local restaurant that is differentiator. Steve Hoffman (06:08): If you don't get the right people on board, you know, hire them really hard to succeed, marketing, getting your name out. How do you differentiate yourself? Do you have big plans? How are you gonna grow this chain? powered by.

San Francisco 97

San Francisco Technical Review Incubator Silicon Valley 97

Duct Tape Marketing

APRIL 28, 2022

That's always been true from a, an attraction standpoint for a, a differentiator for your customers is going to be true, certainly for employees. John Jantsch (10:29): In fact, they might not even name your company, but they might name somebody who works at your company. So how can you create an end to end customer journey?

Retention 71

Retention Employee Software Review Networking 71

Duct Tape Marketing

OCTOBER 5, 2022

Recent episode, The power of just one big marketing idea and How to get it really brings home this idea that instead of chasing the idea of the week, really lock in on one big idea to differentiate your business that can make all the difference in the world. You name it. And then go, what's your name? Yeah, right. Dr. Paul J.

Framework 78

Framework Technical Review Software Review Naming 78

Duct Tape Marketing

AUGUST 23, 2023

Lloyed explores the intricate art of harnessing the community’s strength as your ultimate acquisition channe l, brand differentiator, feedback source, retention lever, and catalyst for transformative change. They're hard to forget your last name. You can post the audio to podcast. It's all about standing out.

Community 54

Community Kuwait Cofounder Bootstrapping 54

Duct Tape Marketing

MARCH 21, 2016

For people struggling to keep up with the competition, there is some good news, however—at this time, podcasting is still a relatively easy way to differentiate yourself from the competition, stand out in a crowded market, and gain access to hard-to-reach influencers in your industry. Will your show be a video or audio podcast?

Technical Review 28

Technical Review Software Review Audio Jordan 28

Duct Tape Marketing

NOVEMBER 10, 2022

John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Marketing Against the Grain, hosted by Kip Bodner and Keion Flanigan is brought to you by the HubSpot Podcast Network, the audio destination for business professionals. So there you have it. Two things to note. Scroll back to top. powered by.

Email 94

Email SMS Marketing Channel 94

Duct Tape Marketing

FEBRUARY 23, 2022

So, so what was kind of were, was that a real differentiator for you as a CPA or was podcasting just a side gig? I mean, it was such a great differentiator right early on. John Jantsch (14:14): So in the end, we're really just talking about content, audio content, right. So, so what's been your history. Dan Franks (14:35): Yeah.

CPA 93

CPA Technical Review Hosting Audio 93

Duct Tape Marketing

MAY 5, 2022

That's always been true from a, an attraction standpoint for a, a differentiator for your customers is going to be true, certainly for employees. John Jantsch (10:29): In fact, they might not even name your company, but they might name somebody who works at your company. So how can you create an end to end customer journey?

Operations 56

Operations Marketing Employee Software Review 56

Duct Tape Marketing

MAY 18, 2023

07:00] How do you differentiate your content based on somebody who is in a potential buying situation? [09:42] Maybe explain kind of how you differentiate your content based on maybe where somebody is in a potential buying situation. What’s your editorial strategy? [07:00] John Jantsch (06:53): Yeah. What would Jerry say, right?

ChatGPT 92

ChatGPT Advertising Email Viral 92

Duct Tape Marketing

MAY 25, 2023

Duct Tape Transcript Email Download New Tab John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Nudge, hosted by Phil Agnew, and it's brought to you by the HubSpot Podcast Network, the audio destination for business professionals.

ChatGPT 70

ChatGPT Technical Review Generative AI Technology 70

Duct Tape Marketing

DECEMBER 28, 2022

It's brought to you by the HubSpot Podcast Network, the audio destination for business professionals. I mean, you said you were a, a cpa, uh, that's not necessarily an industry that jumped into podcasting early on, so, so what was kind of were, was that a real differentiator for you as a cpa or was podcasting just a side gig?

Audio 50

Audio CPA Technical Review Hosting 50

Duct Tape Marketing

APRIL 19, 2023

Duct Tape Transcript Email Download New Tab John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast was brought to you by the MarTech Podcast, hosted by my friend Ben Shapiro, is brought to you by the HubSpot Podcast Network, the audio destination for business professionals with episodes you can listen to in under 30 minutes.

Hiring 64

Hiring America CPA Offshore 64

Duct Tape Marketing

DECEMBER 20, 2022

It's brought to you by the HubSpot Podcast Network, the audio destination for business professionals. So those are kind of probably the two biggest differentiators. Enter your name and email address below and I'll send you periodic updates about the podcast. Other than that, it's just preference. Scroll back to top. powered by.

Marketing 96

Marketing Social Media Video Technical Review 96

Duct Tape Marketing

DECEMBER 29, 2021

In a lot of ways, I think the real service posts like this perform is to put a name on things that people are already starting to feel. I expect this idea to become a significant differentiator for brands. People will make choices based much more on connection with a brand.

Small Business 96

Small Business Marketing Non-Compete Audio 96

Duct Tape Marketing

DECEMBER 15, 2022

It's brought to you by the HubSpot Podcast Network, the audio destination for business professionals. Do you feel like you know what differentiates your business from every other business out there? Enter your name and email address below and I'll send you periodic updates about the podcast. You wanna feel cool. powered by.

Community 82

Community Framework Advisory Board Viral 82

Duct Tape Marketing

JUNE 29, 2023

However, the current AI models are primarily performing simple statistical tasks rather than exhibiting deep intelligence.The future of AI lies in developing models that can understand context and differentiate between right and wrong answers. 03:45] Where do you think we really are in the continuum of the evolution of AI? [07:58]

Artificial Inteligence 65

Artificial Inteligence ChatGPT Algorithm Networking 65

ConversionXL

NOVEMBER 25, 2020

Whereas a blog post needs just a computer to type, a video requires an understanding of lighting, audio, storytelling, editing, and community building. If you’re in a saturated market, there may be opportunity to focus on these shorter videos as a differentiator for your channel. Your paid YouTube strategy. Content is the key.

Channel 129

Channel Metrics Algorithm Video 129

Duct Tape Marketing

FEBRUARY 24, 2022

In this episode, I talk with Michael DeLon about how publishing your own book helps you not only demonstrate your expertise but also differentiate yourself from your competition. Wouldn’t that be a big differentiator? [19:00] And I think as you, uh, describe that too, I think gets a huge differentiator as well.

Differentiation 97

Differentiation Audio Programming Non-Compete 97

Duct Tape Marketing

JULY 5, 2023

19:36] If you’re going to write a book today, how important is having audio done? [20:54] That is, you need something that will solve a problem for a specific group of people, and it has to be a differentiated idea that is an idea that hasn't been heard before. Let's talk about another thing that's become, I think a must audio.

Audio 64

Audio Artificial Inteligence ChatGPT Naming 64

Austin Startup

FEBRUARY 6, 2018

The Switchboard Platform makes these experiences available to third party developers looking to engage users and differentiate their offerings. Switchboard uses patented technologies leveraging deep audio and voice processing capabilities. We’re defining a new category so the product is highly differentiated. Patents granted.

Startup 48

Startup San Francisco Canada Audio 48

ConversionXL

OCTOBER 18, 2018

The result of these vulnerabilities is that we hire the wrong candidates, listen to the wrong people, and fail to differentiate our businesses. Resumes are noisy: The name at the top may suggest gender and ethnicity. How to differentiate yourself in an ocean of false experts. A college choice may betray class status.

Technical Review 188

Technical Review Montana Differentiation Hiring 188

Duct Tape Marketing

SEPTEMBER 13, 2023

With over 50 books to her name and a passion for turning aspiring nonfiction authors into best-selling and best-earning authors, Honoree brings an unparalleled perspective to the table. The one thing that will differentiate you more than anything else is having a book. I'm an estate planning attorney. I'm the best c p a in the world.

Audio 67

Audio Email Conversion Hiring 67

Duct Tape Marketing

JUNE 22, 2022

I think that's the differentiator. John Jantsch (09:32): So obviously this comes off more so in, in Mike's audio books probably than on the written page, but he has a level of sort of self deprecating humor that I think is his one of his tools for building trust. John Jantsch (03:27): Yeah. Right, right, right. AJ Harper (03:31): Yeah.

SMS 72

SMS Software Review New York Networking 72

Duct Tape Marketing

JANUARY 25, 2023

7:30] Would you say self-publishing is seen as a differentiator for businesses? [11:42] It's brought to you by the HubSpot Podcast Network, the audio destination for business professionals. We were founded by a gentleman named Bob Young, who was the original co-founder of Red Hat, which is a massive software company.

Audience 88

Audience Revenue Distribution Differentiation 88

Up and Running

DECEMBER 16, 2014

The full audio is included above, and the full transcript can be found below: Jonathan: On behalf of Bplans.com, I’m really excited to introduce today’s guest speaker. With over 30 years of experience, Jennefer is a PR veteran, and was named in 2013 as one of the country’s top 10 CEOs and entrepreneurs by “MadameNoire” magazine.

Public Relations 117

Public Relations Small Business PR Entrepreneur 117

Duct Tape Marketing

JULY 26, 2023

Does it differentiate you from your competitors? (04:55): This episode is brought to you by Business Made Simple, hosted by Donald Miller, and brought to you by the HubSpot Podcast Network, the audio destination for business professionals hosted by Donald Miller Business Made Simple takes the Mystery out of growing your business.

Marketing 57

Marketing Artificial Inteligence Retention Audio 57

Duct Tape Marketing

JUNE 16, 2022

His first book, How to Get a Meeting with Anyone, introduced the concept of Contact Marketing and was named one of the top 64 sales books of all time. He is a twice-nominated hall of fame marketer, Nasdaq Entrepreneurial Center author-in-residence, and was named the “Father of Contact Marketing” by the American Marketing Association.

Technical Review 77

Technical Review Naming Networking Washington 77

Duct Tape Marketing

JULY 26, 2023

Does it differentiate you from your competitors? (04:55): This episode is brought to you by Business Made Simple, hosted by Donald Miller, and brought to you by the HubSpot Podcast Network, the audio destination for business professionals hosted by Donald Miller Business Made Simple takes the Mystery out of growing your business.

Marketing 44

Marketing Artificial Inteligence Retention Audio 44

Duct Tape Marketing

JANUARY 3, 2023

It's brought to you by the HubSpot Podcast Network, the audio destination for business professionals. I've given 'em names. Now, those are arbitrary names. That's just a name that we pinned to each of the stages. (04:54): Enter your name and email address below and I'll send you periodic updates about the podcast.

Customer 87

Customer Marketing Engineer Advertising 87

Duct Tape Marketing

JULY 14, 2022

We don't, there is no live audio. And the people that understand that will be able to use that as a differentiator in their business. Because I'm used to doing this live thing and I'm used to making people feel, feel special by calling out their name or answering the question. So my name is Melissa K w a N. powered by.

Technical Review 84

Technical Review Demand Cofounder Video 84

Duct Tape Marketing

JUNE 20, 2023

Rodney highlights the significance of selecting the right areas for transformation that can deliver a differentiating value, plus the importance of upskilling and reskilling existing talent within digital changes. It's something we have to invest in, but it's not, uh, competitively differentiating. I mean, it's, this is being done.

Technical Review 66

Technical Review Silicon Valley Generative AI Arizona 66