crowdSPRING Blog

SEPTEMBER 5, 2014

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! A Discussion with Jon Bischke of Entelo: On Successfully Switching from B2C to B2B (SaaS) | saastr – crowdspring.co/1tKArlK. What’s on the MENU?

Social Media 92

Social Media Small Business Design Media 92

Up and Running

JUNE 4, 2019

By 2021, global B2C ecommerce sales are expected to surpass $4.5 If you’re an ecommerce retailer, not only should your line of products be of optimal quality, you need to be able to get them to your customer’s door as quickly as possible. Late deliveries result in B2B penalties from larger retailers. percent in 2015.

Software Review 75

Software Review Technical Review eCommerce B2C 75

Women Entrepreneurs Can

APRIL 11, 2019

The world of eCommerce is one of the fastest growing markets today. But what about B2B customers and having a B2B eCommerce site you’re selling goods and products to other businesses rather than to broad consumers on the market? That’s why it may be challenging to get them to use your eCommerce site.

B2B 64

B2B eCommerce B2C Customer 64

David Teten

JANUARY 11, 2020

But for B2B sales, meeting people in person is often mandatory. Gordon Platt, President, Gotham Media , observes, “You may meet people on-line, but when’s the last time you really made a long-term, financially meaningful commitment exclusively as the result of a virtual interaction?” Tech stack. I host on Hostforweb **.

Social Media 60

Social Media Technical Review Media Private Equity 60

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Maybe last month you changed how you share social media content and attracted new followers.

Retention 126

Retention Analytics Campaign eCommerce 126

Brandanew

OCTOBER 13, 2015

> 66% B2B and 60% B2C “best in class” content marketers had a documented Content Marketing Strategy according to the Content Marketing Institute. c) Social media sharing. Experts and influencers generally have their own social media following and your content will naturally see a new audience.

Social Media 100

Social Media Marketing SEO B2B 100

ConversionXL

SEPTEMBER 2, 2019

Mailchimp, a B2B email marketing platform, recorded a 66% drop in failed logins after introducing social login. On the other hand, Easytobook , a B2C company, had 1.5 It seems that B2C companies might benefit far more from social login than B2B, but even that seems to depend on a company’s expectations.

Social Network 73

Social Network Viral Social Media B2C 73

ConversionXL

JUNE 24, 2014

MailChimp, the B2B subscriber email management service, recorded a 66% drop in failed logins after introducing social login. On the other hand, Easytobook , a B2C company, had 1.5 It seems that B2C companies might benefit far more from social login than B2Bbut even that seems to depend on a company’s expectations.

Social Network 130

Social Network Viral Social Media B2C 130

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. via B2B Marketing Alliance ].

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

JUNE 7, 2017

It is time to point out an ugly truth, and to be the brave person that you are, the intelligent rational assessor of reality that you are, and kill all the organic social media activity by your company. Is the Huge Audience on Social Media Platforms Completely Useless? . + Life is short. Bottom-line. I urge you to have an open mind.

Social Media 162

Social Media Media Artificial Inteligence Channel 162

ConversionXL

AUGUST 27, 2020

7 Ways that Predictive Analytics Is Transforming Ecommerce. Ecommerce companies who get the majority of their revenue from digital properties would also fit into this group. They focus primarily on mobile apps and media companies. By Gagan Mehra. I agree to get emails. How can we engage our users to take a certain action?

Analytics 90

Analytics Product eCommerce Channel 90

Occam's Razor

SEPTEMBER 15, 2014

Here's a graph that shows how US adults consume media, it shows time in hours. Media-Mix Modeling/Experimentation. If you have ecommerce you will see key metrics related to money making. Transactions, Revenue and Ecommerce Conversion Rate. It does not matter if you are a B2B or B2C or A2K, you will always see this.

Analytics 141

Analytics Metrics Mobile DC 141

Up and Running

APRIL 17, 2018

In fact, according to Shopify , global retail ecommerce sales are on track to reach $4.5 And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7

SEO 80

SEO eCommerce Analytics Software Review 80

Austin Startup

MAY 29, 2019

unfortunately, social commerce morphed to mean solutions like Facebook eCommerce stores offered by numerous small vendors who are now mostly no longer in business. In contrast, our definition of social commerce meant social media, or word of mouth, applied in a commerce environment. It is one of the key ingredients we look for.

Networking 48

Networking Fractional CTO CTO Hire B2C 48

Occam's Razor

DECEMBER 9, 2013

A good example, for e-commerce and non-ecommerce sites, is [link]. The cool part about display advertising is that we can build our brands cost effectively, introduce our products to a new audience, and create demand based on a number of intent signals (this last part is often missing from offline media). Look at the colors.

Analytics 165

Analytics Marketing Channel Metrics 165

Occam's Razor

FEBRUARY 10, 2016

While I can't know all the goals you should set (and the economic value you should use for each goal), let me share with you five goals that every business, B2B or B2C, should set up in their analytics practice (in Google Analytics, IBM Analytics, Adobe Analytics, or whatever it is that you are high on right now). Lameness ensues.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

ConversionXL

JULY 18, 2017

Ecommerce companies who get the majority of their revenue from digital properties would also fit into this group. I recommend companies consider investing in product analytics tools when they reach the following numbers: 100+ B2B users (companies) or 2000+ B2C users (consumers). Spending $1000+ per month on user acquisition.

Analytics 123

Analytics Product Channel Retention 123

ConversionXL

AUGUST 1, 2017

But if you create a loyal customer for your social media management tool or your brand of shoes, you have a lifetime customer as well as the high probability of word-of-mouth referrals. In larger and more complex purchases (think B2B here), there’s a whole lot more reflection and contemplation. Image Source.

Customer 114

Customer Retention B2C Programming 114

ConversionXL

JULY 18, 2017

Ecommerce companies who get the majority of their revenue from digital properties would also fit into this group. I recommend companies consider investing in product analytics tools when they reach the following numbers: 100+ B2B users (companies) or 2000+ B2C users (consumers). Spending $1000+ per month on user acquisition.

Analytics 107

Analytics Product Channel Retention 107

ConversionXL

JUNE 8, 2017

If you are in B2B, you’ve certainly heard of account-based marketing by now. For an ecommerce website, that could mean giving the 10% off coupon only to new visitors instead of everyone, to avoid cannibalizing sales you would have made anyway from your loyal customers without the coupon. Which campaigns specifically? Firmographics.

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

AUGUST 1, 2017

But if you create a loyal customer for your social media management tool or your brand of shoes, you have a lifetime customer as well as the high probability of word-of-mouth referrals. In larger and more complex purchases (think B2B here), there’s a whole lot more reflection and contemplation. Image Source.

Customer 91

Customer Retention B2C Programming 91

Both Sides of the Table

SEPTEMBER 13, 2009

Around this time B2C eCommerce had been dominating the media but the wheels were starting to come off. Everybody thought the real substance was going to come from B2B eCommerce players that would deliver “real value&# by disintermediating supply chains … blah, blah, blah. We were it in Europe: B2B.

South Africa 310

South Africa Europe Disintermediation Poland 310

Occam's Razor

JULY 6, 2016

It does not matter if you are are B2B or B2C. Patagonia though refuses to return my deep love for it because of how difficult it makes the most basic thing an ecommerce company should be good at: returning products. Let me explain. Zero results via search. Your Turn | Ideas To Impact Your Bottom-line Today. Email it to the CMO.

Design 86

Design Software Review Mobile Analytics 86

Occam's Razor

JUNE 11, 2014

From B2C to B2B. B2C sites like Travelocity and Fry's have not cornered the market on this. But the reason to mention Bonobos today is to introduce you to the world's greatest ecommerce purchase and checkout experience. And their ecommerce stores also look feel the same around the world.

Design 150

Design Software Review Technical Review Mobile 150

Occam's Razor

FEBRUARY 20, 2012

Bonus: Identifying Macro and Micro Conversions also gives you a list of Ecommerce Tracking to set up on the site, and Goals to set up in the Admin interface. I want to know if they have even a simplistic understanding of how to rock social media. No business, B2C or B2B or here2there, can exist without a robust YouTube strategy.

Web 138

Web Analytics Technical Review Affiliate 138

ConversionXL

AUGUST 5, 2015

Mat Carpenter , ShipYourEnemiesGlitter: “As someone who is constantly building and testing landing pages, I always include some form of social proof on them, whether it’s product reviews, testimonials, or even social media share buttons; it’s a no brainer for me. Use this if you’re marketing B2B software, agency services, etc.

Technical Review 48

Technical Review Software Review Social Media Conversion 48

ConversionXL

NOVEMBER 6, 2015

But if you run an eCommerce site, you also need to implement revenue tracking for the testing tool. Other external and seemingly irrelevant factors that affect the validity of your test include: the season, the setting visitors are in when they visit your site, the weather, and even the media. Be aware of pop culture and the media.

PPC 48

PPC Software Review Technical Review Campaign 48

The Startup Magazine

JUNE 26, 2018

Similarly, you could ask friends and connections on social media what your name ideas mean in their different languages. In addition, it is highly recommended to Google the business name ideas in your shortlist or speak with a consultant, and see what comes up. For instance, “Bing” in Chinese translates to disease, defect and virus.

Naming 70

Naming eCommerce Startup Database 70

ConversionXL

FEBRUARY 3, 2016

Of course, most companies know this, especially those in the eCommerce space. If you think B2B is exempt from this, you’re wrong. Nearly 85% of respondents believe that habituated buying decisions are just as relevant to B2B marketing as B2C marketing. Second, your habits become more flexible.

Conversion 48

Conversion Technical Review Software Review B2B 48

Occam's Razor

NOVEMBER 13, 2009

The best WA report, segmentation, site search, SEO & PPC analysis, email, rich media, cookies, data sampling. Non-Ecommerce. The prize is a delight, you get to win a pack of seven books on online marketing & social media: Six Pixels of Separation , The New Community Rules , The Whuffie Factor , Trust Agents , Crush It!

Analytics 71

Analytics Web Technical Review Metrics 71

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

MARCH 3, 2021

For ecommerce companies you’ll likely want to track when a user adds items to their shopping cart. For B2B or B2C brand (where the next step in the sales funnel isn’t necessarily a purchase) you may want to track actions like lead form submissions, downloads, or demo bookings.

PPC 146

PPC SEO Campaign Analytics 146

Occam's Razor

NOVEMBER 18, 2014

The core performance of the current website look like this… While we are applying it to a B2B case, it could just as easily be applied to a B2C / Ecommerce scenarios. If you were an SEO, or ran all Ecommerce for your company, or were responsible for consumer experience? We know the optimization that is required.

Analytics 143

Analytics Sierra Leone Channel Conversion 143

Occam's Razor

JULY 22, 2013

Or perhaps you want to sign up for their blog, or follow them on social media or… any of a bunch of other things. Hmm … "We are not really sure what we are doing, maybe we should ask Jay the intern who's our Social Media Guru-in-Residence?" You are B2C or B2Q or Non-profit or an Adult-oriented business.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

JUNE 28, 2011

I mean Social Media campaign metrics like Number of Followers (or Likes), Video Views, or (just kill me now!) # of Press Reports. Our Goal as a B2B business is to connect a high value prospect to an Authorized Dealer / Rep, to try to revolutionize our marketing by going after the search long tail with AdWords, and more. " Sad.

Metrics 126

Metrics Web Analytics Campaign 126