ConversionXL

JANUARY 18, 2022

This is particularly true for complex verticals such as B2B SaaS products, where product marketing’s ability to pinpoint users with the most need and educate them on product features and benefits proves useful. After doubling down and investing resources specifically into the email marketing for creators niche, revenue started to build again.

Marketing 110

Marketing Product Audience Equity 110

Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. Like this show? And I, that's really my expertise.

B2B 82

B2B Marketing B2C ChatGPT 82

Duct Tape Marketing

JUNE 1, 2023

Mary provides a framework for successful launches, emphasizing strategic readiness, understanding the market, and creating impactful messages with efficient execution. Duct Tape Transcript Email Download New Tab John Jantsch (00:00): Hey, did you know that HubSpot's annual inbound conference is coming up? Like this show? That's right.

Product 60

Product Framework Technical Review Cofounder 60

The Next Web

FEBRUARY 18, 2014

One of the most profitable marketing channels online is email. The value of email marketing lies entirely in your list of customer emails, especially since 93 percent of consumers check their email and see at least one permission-based email daily. Offer relevant promotions. Share links to premium content.

Social Media 148

Social Media Email Media Channel 148

View from Seed

JANUARY 5, 2021

There are entrepreneurs and innovators I regard very highly, but at times I’m uncertain if their missionary zeal will be channeled effectively towards building an enduring company or if it will be directed more at spreading their worldview. But I do find this framework useful in my job of assessing and collaborating with founders.

Detroit 367

Detroit SEC Founder Affiliate 367

ConversionXL

OCTOBER 4, 2021

If you want to build a successful business, a strong email marketing strategy is one of the best ways to do it. Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. However, it’s not without challenges. Nothing is being sold at this stage. Consideration.

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

JULY 22, 2013

The world does not need a new business framework. seconds)" for business framework on Google today. But most of the frameworks available to us solve for divisional silos. Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. Why build a framework?

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

JUNE 8, 2017

And if you are in SaaS, you could certainly work also with the AARRR framework designed by Dave McClure : Image Source. Are people coming from an email campaign? If you are in B2B, you’ve certainly heard of account-based marketing by now. I encourage you to look at the PXL framework developed by CXL. Marketing campaigns.

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

OCTOBER 22, 2018

Talk to any B2B marketer about attribution and they’ll either roll their eyes or rant about how it’s important but hard to get right—long lead cycles, multiple contacts from a single organization, etc. Marketers like to work with frameworks. Some might stare blankly and ask what you mean. The non-linear user journey.

B2B 131

B2B Marketing Analytics Campaign 131

Duct Tape Marketing

OCTOBER 17, 2018

John Jantsch: We all want to go out there and chase that new customer, get those new leads but the truth of the matter is for most businesses, some existing assets, existing traffic, existing customers, existing email list, that’s where the money is. John Jantsch: Another one that I see is just you email us.

Marketing 56

Marketing Social Media Analytics Software 56

YoungUpstarts

FEBRUARY 23, 2015

Critiquing the “one-size-fits-all” used by Goliath advertising on traditional channels, the authors proclaims that digital advertising allows marketers to “speak directly to the people who most want to hear what they have to say”. Determine campaign media channels. Digital Advertising and Marketing Channels. Email Marketing.

Social Media 100

Social Media Campaign SEO B2C 100

View from Seed

JULY 9, 2015

This particular company, as a B2B SaaS business, would definitely benefit from driving traffic to convert into subscribers or leads on their email list. Across the NextView portfolio and in discussing this topic more broadly, we’ve found that funding announcements are rarely good customer acquisition channels.

Startup 120

Startup PR Cofounder Stealth 120

ConversionXL

OCTOBER 1, 2022

95% of B2B buyers are not ready to buy your product right now. In this post, we’ll uncover the dark funnel and show you how to win customers on the channels companies often overlook. . When B2B buyers are considering a purchase, they spend only 17% of their time meeting with potential suppliers. Word-of-mouth interactions (e.g.,

B2B 103

B2B Social Media Channel Audience 103

ConversionXL

AUGUST 2, 2017

In today’s environment, if B2B organizations are going to make it, they need to grow. 3 Factors That Affect B2B Partnerships. In a nutshell, there are 3 forces that influence B2B partnerships today: 1. B2B tech partners are now targeting business leaders instead of IT. Can this be true? Partnerships can be a big help.

Channel 84

Channel Partner Programming B2B 84

ConversionXL

AUGUST 2, 2017

In today’s environment, if B2B organizations are going to make it, they need to grow. 3 Factors That Affect B2B Partnerships. In a nutshell, there are 3 forces that influence B2B partnerships today: 1. B2B tech partners are now targeting business leaders instead of IT. Can this be true? Partnerships can be a big help.

Channel 77

Channel Partner Programming B2B 77

Duct Tape Marketing

MAY 1, 2024

I and Michele highlight the process of crafting data-driven stories, from defining research objectives to repurposing findings across various channels for maximum impact. Duct Tape Transcript Email Download New Tab Speaker 1 (00:00): I was like, I found it. People wanted examples and frameworks and so forth. I found it.

Channel 66

Channel Audience B2B Social Media 66

Duct Tape Marketing

AUGUST 24, 2017

And we’re gonna talk about her latest book, “Predictable Prospecting, How to Radically Increase Your B2B Sales Pipelines.” How many emails do you have in your inbox right now? There was a point in my business where I felt like all I did was delete emails. ” So, Marylou, thanks for joining us.

Sales 35

Sales Conversion Revenue Email 35

Duct Tape Marketing

AUGUST 24, 2017

She’s also the author of Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline , as well as Predictable Revenue. Her approach walks clients through a 7-point outreach process/framework that is part behavioral, part predictive, and part creative (persuasive storytelling). Subscribe to YouTube channel.

Sales 38

Sales B2B Framework Email 38

Occam's Razor

NOVEMBER 13, 2009

No dragging of the feet, the book starts with a bang by laying out the framework that will be the center of every company that will leverage data (qualitative, quantitative, competitive) on the web. The best WA report, segmentation, site search, SEO & PPC analysis, email, rich media, cookies, data sampling. I am out of breath!

Analytics 71

Analytics Web Technical Review Metrics 71

ConversionXL

OCTOBER 25, 2018

You email them. It’s hard to do, which is why most demand generation advice merely advocates adding another channel or tool to the heap. At a bare minimum, correct goal tracking in Google Analytics identifies the most valuable on-site user behaviors and attributes them to a marketing channel. Visitors request demos.

Demand 132

Demand Vertical Campaign Channel 132

Hippoland

AUGUST 8, 2018

Or second time founders focus on lucrative verticals that pay more per eyeball or focus on ad formats that pay more (such as email newsletter sponsorships). So you will likely get outspent on any paid marketing channel you may use to drive traffic to you at scale if there are other people trying to drive traffic to the same property.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

Or second time founders focus on lucrative verticals that pay more per eyeball or focus on ad formats that pay more (such as email newsletter sponsorships). So you will likely get outspent on any paid marketing channel you may use to drive traffic to you at scale if there are other people trying to drive traffic to the same property.

Founder 48

Founder Sales Cycle Affiliate Retention 48

ConversionXL

JUNE 2, 2022

It’s not a channel, campaign, or tactic. ABM is a full-court press to build powerful engagement with contacts on the channels that they’re most active. Individuals don’t make B2B buying decisions; groups do. ITSMA’s ABM framework simplifies these types. ABM isn’t a quick and easy win. Do they get along?

Customer 98

Customer Marketing Channel Acquisition 98

Up and Running

DECEMBER 20, 2016

It has become a core part of any business’s marketing strategy, and it needs to support your business goals, and prove its value in comparison to other channels for resources, budget, and executive buy-in. For example, say you need to increase the number of top-of-funnel leads for your B2B company. goal framework to create yours.

Social Media 60

Social Media Media Small Business Marketing 60

ConversionXL

APRIL 3, 2018

How many emails do you get cc’d or bcc’d on? Assign content & channels for each experience. Identify your channels. email: use data to send highly personalized message by pulling data from across sources (e.g. Ezra Firestone – What Works in Email Marketing Right Now. On avg $1 spent on email returns $38.

Retention 106

Retention Artificial Inteligence Channel Email 106

Ben's Blog

MAY 15, 2020

In normal times, every company operates against some hypothetical growth model—a data-driven framework that describes how your product grows and how you acquire new users. In normal times, every company operates against some hypothetical growth model—a data-driven framework that describes how your product grows and how you acquire new users.

Founder 36

Founder Conversion Technical Review Cash Position 36

Up and Running

JULY 7, 2021

These are the go-to elements that are everpresent across your eCommerce site , ads, email signatures, and anywhere else your brand must be present. In a recent B2B study , 86% of buyers expressed interest in accessing visual or interactive content over other forms. This StoryBrand framework isn’t just limited to your about page.

eCommerce 149

eCommerce Social Media Naming Technical Review 149

Occam's Razor

DECEMBER 3, 2012

We like to believe that all there is to digital marketing is to do some search engine optimization, send out an email blast every once in a while, get our agency to create a flash-heavy "brand experience" website, or slap together a mobile app in the corporate-approved shade of eggshell white. " framework with you.

Framework 147

Framework Marketing Search Mobile 147

Occam's Razor

FEBRUARY 10, 2016

While I can't know all the goals you should set (and the economic value you should use for each goal), let me share with you five goals that every business, B2B or B2C, should set up in their analytics practice (in Google Analytics, IBM Analytics, Adobe Analytics, or whatever it is that you are high on right now).

Analytics 60

Analytics eCommerce Metrics Acquisition 60

Occam's Razor

DECEMBER 9, 2013

To learn more about the Do in stage one please review my See-Think-Do-Coddle framework for content, marketing and measurement.]. Start investing in your email marketing strategy for extending relationships, and your paid search strategy for brand terms. It is a part of multi-channel analytics chapter. Don't do paid search.

Analytics 165

Analytics Marketing Channel Metrics 165

ConversionXL

JANUARY 18, 2022

With the right framework, any startup can achieve this in their industry. Studies show that only 5% of B2B customers are ready to buy. Create a consistent brand message that conveys your core values and mission across every channel so that people know who you are and how you’re different from the competition. It’s the safer bet.

Equity 94

Equity Marketing Social Media Software Review 94

ConversionXL

NOVEMBER 9, 2021

Banner ads, webinars, email marketing automation, social media promotions, SEO, content marketing. You invest in a variety of digital marketing channels to get in front of new audiences and drive traffic back to your site. Memberstack’s B2B audience are familiar with YCombinator. stars across 600k+ ratings).

Audience 156

Audience Video Software Review Conversion 156

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . At Flow Capital, we use HubSpot’s sequences and workflows functions to automate a bulk of our emails and internal tasks.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Duct Tape Marketing

OCTOBER 26, 2022

They talk about frameworks, strategies, tactics, and bring special guests to bring you all the information you need in order to turn your content into profit. We would have this graph like that, we'd get emailed out every day, be like, we hit this line, the graph we're gonna go buy grill so we can sit out back and grill.

SMS 92

SMS Technical Review Channel Cofounder 92

Duct Tape Marketing

JULY 7, 2022

Jeb is the CEO of Sales Gravy and the author of 14 books including Fanatical Prospecting, Sales EQ, Objections, Virtual Selling, and his brand new book — Selling the Price Increase: The Ultimate B2B Field Guide for Raising Prices Without Losing Customers. 18:48] Could you talk about your DEAL framework and system you’ve created? [21:12]

Customer 87

Customer B2B Framework Sales 87

Occam's Razor

SEPTEMBER 30, 2013

Frameworks, because if I can teach someone a new mental model, a different way of thinking, they can be incredibly successful. Companies have an Email team and a SEO team and a PPC team and a Social Media team and a Display team and. For example, people signing up for your email marketing list will convert in the near future.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Occam's Razor

JUNE 11, 2014

From B2C to B2B. From simple and effective personalization on your owned channels (your site) to deep and profoundly impactful engagement on your rent channels (YouTube). From a data perspective this is reflected in our obsession with multi-channel attribution modeling or user based visitor segmentation. Feel better?

Design 150

Design Software Review Technical Review Mobile 150