View from Seed

JULY 28, 2015

But when you think of hip, innovative new consumer brands, well, you don’t really think of this town. Even ignoring Silicon Valley, places like New York and LA seem to have an edge relative to Boston because of its proximity to media outlets and the prevalence of marketers from big and exciting consumer brands or entertainment companies.

Boston 120

Boston Marketing Early Stage Startup 120

ConversionXL

FEBRUARY 26, 2014

Learn the release schedules for new products, new content, new campaigns within other channels. Are there things that you do on a weekly basis like start new sales, launch email campaigns, or push new content? The schedule was configured around New York performance.

PPC 111

PPC Widget Campaign Technical Review 111

Duct Tape Marketing

NOVEMBER 1, 2017

And then I think in a lot of ways it’s become air for every sort of channel and element and, even as you suggest in your last book, a business model in itself. It’s just that if we look at that as a form of marketing, like social media marketing or mobile marketing, that it really is just marketing that happens to use content.

Cost 37

Cost Marketing Audience Media 37

ConversionXL

JUNE 8, 2017

If you are in B2B, you’ve certainly heard of account-based marketing by now. A media owner might segment its readers into “entertainment” vs. “politics” vs. “gossip” and make those segments available to buy against. Which campaigns specifically? Firmographics. Image Source. Predictive targeting. Retargeting.

Programming 97

Programming Revenue Analytics Software Review 97

www.foliomag.com

JULY 31, 2012

); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. B2B: Business Media. Consumer Media. E-Media Summit -->. Top Social Media Measurement and Tracking Tools. Erin Hoskins, Senior Marketing Director, New Media, Meredit h. RSS Feeds. --> --> Bookmark FOLIOMag.com.

Social Media 40

Social Media Rhode Island Media South Dakota 40

Occam's Razor

MAY 2, 2017

Since email is so important as an acquisition channel (and since likely nothing else works for them), I choose one of my three favorite email marketing metrics , CTDR. B2B / Enterprise Sales: Salesforce. I absolutely hate how not data driven most B2B selling is. For a B2B company there are so many things we can measure.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

searchengineland.com

MAY 30, 2012

News & Features. B2B Search Marketing. Social Media. What is Social Media Marketing. Social Media Columns. How To: Social Media Marketing. Social Media Marketing Library. Our Social Media Marketing Events. How To: Social Media Marketing. Enterprise Social Media Management Software.

SEO 54

SEO SEM Social Media Search 54

This is going to be BIG.

APRIL 11, 2010

It’s fine if you’re in the event business—but it’s frustrating to me that the media focuses a lot more attention on big conferences and paid series of sessions, and less on Barcamps, smaller Meetups and open public discussions. NYC could use some more people leading the community from the inside, instead of profiting from it.

Community 68

Community New York City Venture Capital New York 68

ConversionXL

JUNE 23, 2019

If The New York Times or TechCrunch has written about you, link to those stories. Many companies (not just B2B) don’t reveal their prices, and make people get in touch instead. Provide the information about your secure channels (e.g. Have a social media outlet. Show prices. People still trust them.

Reputation 132

Reputation Caching Design Community 132

Duct Tape Marketing

FEBRUARY 2, 2023

[12:01]  You actually introduce a new idea that I hadn’t heard of but it’s the genesis of a business being community-based. That this is actually how it starts as opposed to it being a bolt-on channel – could you talk more about this idea? [14:26] It was new for me and really inspirational.

Community 83

Community Marketing Audience Networking 83

ConversionXL

FEBRUARY 3, 2017

It’s nothing more than another marketing channel for you to experiment with, analyze, optimize and grow. Most of them are from California (8.56%), New York (8.16%), Florida (7.40%), Texas (6.16%), Pennsylvania (5.71%) and Illinois (5.71%). Are you aware of your cost per acquisition on other channels? Image Source.

Affiliate 48

Affiliate Programming Marketing PPC 48

Occam's Razor

SEPTEMBER 30, 2013

Ditto for one of my favorite hotels in New York, The Standard. I have a time-to-time relationship with their brand (whenever I have to visit New York). Companies have an Email team and a SEO team and a PPC team and a Social Media team and a Display team and. The Optimal Social Media Investment Strategy.

Analytics 154

Analytics Marketing Social Media Technical Review 154

mashable.com

SEPTEMBER 1, 2011

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Classifieds Mashable Infographics Prev Next How Are People Using Twitter? Not surprisingly, San Francisco was the top startup region, with New York City in second place and Boston in third.

San Francisco 99

San Francisco New York City Social Media Entrepreneur 99

ConversionXL

JULY 21, 2020

According to the Content Marketing Institute, only 9% of B2B marketers believe that their content strategy is effective. Instead of committing to posting on your social media channels three times a day, start with a few times a week. To quickly get a sense of what’s on your audience’s mind, scan social media.

Customer 92

Customer Audience Campaign Social Media 92

Designmantic Blog

MARCH 6, 2018

She is also the author of Social Media Mastery: A Comprehensive Guide to Strategic Growth and is the founder of “The Authority Matrix”, which is a powerful tool used by Fortune500 executives that utilizes employee advocacy and influence. She was ranked 5th on Forbes’ Top 10 Social Media Power Influencer list.

Entrepreneur 76

Entrepreneur Social Media B2B Cofounder 76

mashable.com

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Dev & Design Mashable on Facebook Join Us!

Developer 73

Developer Software Review PHP Social Media 73

Occam's Razor

JANUARY 9, 2012

The problem is Marketing and lack of imagination in using the web/digital channels. We live in a hyper fragmented world with, quite literally, hundreds of TV channels, thousands of social connections and millions of websites. The problem is not analytics or data (or your blood, sweat and tears). Now you know. #4 I bike ride a lot.

Marketing 140

Marketing Analytics Web Channel 140

Up and Running

MAY 21, 2014

His practical take on small business is often cited as a resource in publications such as The Wall Street Journal , The New York Times , and CNNMoney. Last week I had the privilege of inviting John to join me for a free webinar providing information from John’s new book, Duct Tape Selling. What about trust? Even S.E.O.

Marketing 72

Marketing Social Media Sales Media 72

Occam's Razor

NOVEMBER 18, 2014

At a glance you can see all the big clusters of sources (close to the channels view in Google Analytics). If you are interested in any particular channel, Miscellaneous as an example, you can click on it and… boom! My initial thought was to have Channels are the plotted dimension (where you see Country). How many tourists?

Analytics 143

Analytics Sierra Leone Channel Conversion 143

Duct Tape Marketing

MAY 17, 2017

The first one is message, second one is audience, third website, fourth content strategy, five social media, six publishing, seven speaking, eight traditional media, strategic relationships nine and business model [00:04:12] 10. So let’s lump content and social media sorted together. John: Okay so we’re done.

Audience 34

Audience Business Model Leadership Social Media 34

Hearpreneur

DECEMBER 15, 2017

The differences between B2C and B2B within the same brands were staggering! Thanks to Olin Downs, Social Shark Media ! #11-Dream After our initial shock ended, we decided that we were doing some of the best marketing in the technology channel and wanted to take it to other companies like ours. Photo Credit: Lisa Schulte.

Entrepreneur 115

Entrepreneur Czech Republic Retention B2C 115

Duct Tape Marketing

JULY 27, 2017

We’ll start with content marketing tools, going from content creation to the SEO optimization of that content, followed by e-mail and social media marketing tools. So during the time, it took you to read up to here, about 1000 new blog posts saw the light. Did you know the New York Times most shared piece of content of 2013 was a quiz?

Marketing 50

Marketing Social Media SEO Email 50

mashable.com

OCTOBER 5, 2012

Jobs Events Try Our New Social News App Welcome to Mashable! Cezary Pietrzak is a New York-based creative marketer and growth strategist. Generally speaking, a name is more valuable to a B2C (marketing-driven) company than a B2B (sales-driven) counterpart, so allocate your efforts accordingly. Like Tweet.

Naming 84

Naming Startup Social Media RSS 84

Duct Tape Marketing

NOVEMBER 27, 2019

It is our go-to SEO tool for doing audits, for tracking position and ranking, for really getting ideas on how to get more organic traffic for our clients, competitive intelligence, backlinks and things like that, all the important SEO tools that you need for paid traffic, social media, PR and of course SEO. I stayed in Times Square.

Arizona 56

Arizona SEO Curation Portfolio 56